Franchise Updates
THE BENEFITS OF OWNING A HEALTHY CAFÉ FRANCHISE
While the interest in healthy and all-natural food had been growing over the last few years, the pandemic accelerated it. Consumers are now aware of the need to make healthier lifestyle choices. If you’re thinking of starting a business or venturing into the restaurant industry, this is the time to consider opening a healthy restaurant franchise. Most people who think of starting a restaurant would go for any of the traditional choices. Whether it’s an ethnic or a fast food outlet, these are the obvious options in popular culture. It may be easy but it’s an unwise move because both the industry and consumers have changed. The old ideas won’t work anymore. As an entrepreneur, a healthy restaurant franchise is one of the safest bets you can make. WHY YOU SHOULD OPEN A HEALTHY RESTAURANT FRANCHISE As an entrepreneur, you should be aware of where the industry is headed before you invest your time and effort. And starting a restaurant, especially in the traditional sector, requires a lot of financial investment. Here’s why having your own healthy restaurant will help you get the right returns on those investments. LESS COMPETITION The restaurant industry comes with few barriers to entry. Anyone can open a restaurant with the same old menu and still claim to be a new restaurant in town. If you were to go with a traditional fast-food outlet, you’ll be joining the bandwagon. What you offer, however delicious, will be like what several others offer. This creates several problems. There will be little competitive advantage and low brand recall for your restaurant. But with a healthy restaurant franchise, your menu will be distinct from other outlets in the area, which will give you a significant competitive advantage. In several instances, you might be creating a whole new category that has little competition. PRICING FLEXIBILITY When there are too many competitors with similar products, the only way to stand out will be by reducing prices. This is one of the reasons many restaurants struggle to make profits despite finding regular customers. While this pricing barrier has always constrained restaurant entrepreneurs, the new reality of app-based delivery has compounded the problem. When customers buy through food delivery aggregator apps, they will be making instant comparisons between you and other restaurants based on price. This will be independent of the quality of your dishes since most of them can be easily found elsewhere. A healthy restaurant franchise is different because it will give you the freedom to command premium pricing on several dishes. Since it’s healthy and made with all-natural ingredients, consumers would be willing to pay the price difference. So, starting a healthy restaurant franchise will help you get adequate returns and a stable revenue stream. CHANGING CONSUMER BEHAVIORS The biggest reason to open a healthy restaurant franchise is that it’s the future of the industry. The pandemic played a crucial part in changing consumer expectations about food. But the movement had started a few years ago. There has been a growing realization that the industrialized manufacturing process used in fast-food outlets is unhealthy. That industry’s primary objective is not to create nutritious and wholesome food but to churn out meals in quick succession with high economies of scale. It’s convenient but hardly healthy. Consumers have had to pay the price for these unhealthy choices. Obesity and related health conditions are now frighteningly common even among teenagers and children. The pandemic brought to light the need for healthy lifestyle choices. Confined to their homes, millions of people realized that their sedentary lives fueled by cheap carb-filled food can only be bad news. By starting a healthy restaurant franchise, you’ll be providing them with the solution. Since there exists a massive need for healthy food – especially fast-casual healthy food – you’ll be creating a business that already has a strong demand. This considerably reduces the risk and helps you stand out. In the traditional unhealthy sector, the hope is that supply would create demand. With a healthy restaurant franchise, rest assured, demand will create its supply. NO NEED FOR UNNECESSARY MARKETING You won’t have to needlessly spend on marketing if you open a healthy restaurant franchise. There is little need to spend tens of thousands of dollars to create brand awareness or educate the public about your business. There is heightened awareness about the category and customer expectations around pricing. With a regular restaurant, this won’t be the case. With little product differentiation, you’ll be competing with every other restaurant in the vicinity. No matter how good or unique your dishes are, you’ll have to incur considerable expenses in marketing. Unlike what you spend on the infrastructure or utensils, marketing investments will be regular. You’ll have to constantly spend on both traditional and digital media. Other than the media expenses, your restaurant will also need to spend on retaining a digital agency to take care of the marketing. This is another reason why you should open a healthy restaurant franchise of a nationally reputed chain like Toastique. The brand has exceptional equity in the minds of consumers. You don’t have to start from scratch a create a new brand. TOASTIQUE: THE FUTURE-PROOF HEALTHY RESTAURANT If you’re thinking of opening a restaurant, a smart decision would be to invest in a franchise brand that’s in alignment with consumer needs and expectations. Toastique has already proven the viability of its business model in several markets and is now expanding all across the country. What makes Toastique such a compelling proposition is its unique menu consisting of healthy gourmet toasts, açaí bowls, and cold-pressed juices. The flexibility of the format, including, dine-in, delivery, and grab-and-go makes Toastique exceptionally customer-friendly. Opening a restaurant will be one of the most important decisions you’ll make in your life. Choosing a healthy restaurant franchise like Toastique will make it easy for you to succeed and live the life of your dreams. Click here to know more about our franchising opportunities.
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THESE HEALTHCARE WORKERS ARE BRINGING OUR HEALTHY FOOD FRANCHISE TO BAKERSFIELD, CA!
Get ready, Bakersfield, California! One of the nation’s fastest-growing healthy cafe franchises is soon coming to town! Our newest Franchise Owners, Roger and Tammie Miller, a couple devoted to healthcare, are getting ready to introduce our healthy brunch offerings, smoothies, cold-pressed juices, and more to their community later this year. Our new Franchise Owners are also the ideal Toastique customers. They believe in active, healthy lifestyles. There’s never a dull moment in the Miller household. “There’s always something happening around here,” according to Tammie. She enjoys projects around the house while the family loves hiking, camping, working out, and spending time with their friends. PRIORITIZING HEALTH The Millers have been Bakersfield residents for all their lives and know the region inside out. Like their parents, Tammie and Roger’s two daughters Kylee and Tevynn are excited about Toastique because it fits in well with the family’s priorities. Tammie has worked in the preoperative care unit of a famous hospital in the region for over two decades. As for Roger, well, it’s been about healthcare, management, and mostly, perseverance. While working as a bartender when he was in school, Roger ended up with four – yes, four – degrees. He got an AA in Sociology, BA in Public Administration, BS in Nursing, and a Master’s in Healthcare Management. Starting in emergency services and moving onto management, he is currently Clinical Director of Acute Care Services at a local Level II trauma center. “WE FELT A CONNECTION” From their professional and personal experiences, the Millers know the importance of eating healthy food. While they are fully aware of the need to follow a healthy diet, they also know that it’s not that easy. They realize that poor eating decisions are mostly based on convenience. After a long day at work, it’s difficult for most families to go to the grocery store, pick up healthy ingredients, and come home and cook. “These are struggles we face and we know we are not alone,” Tammie says. When they first saw Toastique, they knew that it was different. “It is hard to explain but we felt a connection,” Roger adds. His reasons are not difficult to understand. To begin with, Toastique serves healthy food. But the Millers were also in awe of the brand’s aesthetics. “EVERYTHING IS SO BEAUTIFUL” The Millers had done their research on franchising opportunities and weren’t impressed with what they had seen. “Many franchises we looked at seemed cheap and most likely are cheap,” Roger sums up. But this time around, things were different. “Toastique screams quality in everything it does,” he adds. Toastique’s emphasis on healthy living and creating food made with whole, healthy ingredients convinced Roger and Tammie that they were making the right decision. “Everything about it is so beautiful, from the logo to the decor and most importantly, the food. You just know people are going to love it,” the new Franchise Owner says confidently. The couple got to try our wide range of healthy, yummy menu offerings during their Approval Day at Toastique headquarters in Washington, D.C. Things couldn’t have gone better. Roger and Tammie loved what they had. “The food and juices are as good as they look. They are wonderful!” Tammie says. THE RIGHT PEOPLE TO INVEST IN Roger and Tammie know that the product is only part of the puzzle. When it’s a substantial sum of money, the Millers know that the individuals they are investing in should also be credible, transparent, and inspiring. And in Toastique Founder Brianna Keefe and COO Kyle Izett, along with the rest of the Executive Team, that’s precisely what they found. Tammie found Kyle and Brianna to be very personable. A hallmark of every successful entrepreneur is the belief they have in their product.“The pride they have for Toastique exudes from them,” Tammie says about the founding duo. As for Roger, the former bartender who went on to get four degrees can spot determination when he sees it. “Kyle and Brianna are driven to succeed and I liked that,” he says. The new Franchise Owners also appreciate how the Toastique support team has been there to explain everything about the brand, product, and operations. Roger understands that they’re still early in the process of rolling out the new location but he deeply appreciates how Brianna, Kyle, and company are ready to answer their queries. “Their availability thus far has been great,” he says. ENTREPRENEURSHIP IS THE WAY Roger and Tammie are confident that Toastique will succeed. It has the right ingredients, from the product to the people behind it. But what will truly make it happen for the Millers is the hard work they’re willing to put in. Being great believers in entrepreneurship, Roger and Tammie are delighted that now they have a chance to work for themselves. “The only way to true success in our country is through working for yourself. I want that and I want to teach my girls that,” Roger says. For now, Roger and Tammie can’t wait to introduce Toastique to Bakersfield and see their customers’ reactions. “We’re waiting to see our community embrace it,” adds Tammie. Click here if you too want to join Roger and Tammie and start your entrepreneurial journey with the nation’s hottest new healthy café franchise.
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AVOID TYPICAL RESTAURANT CHALLENGES…OWN A HEALTHY CAFÉ FRANCHISE!
Quitting your job and finally being independent. Creating a space that welcomes everyone from lonely writers to large families. Becoming a neighborhood landmark. No wonder when people talk about starting their business, many of them talk about owning a restaurant or café. But what’s better, opening a café from scratch or investing in a café franchise from a growing national franchise brand? If you’re leaning toward opening an independent restaurant, you should have a clearer idea of the pressures of the job. You should be aware of the lack of work-life balance that comes with opening an independent café versus owning a café franchise location in your community. If you’re thinking about opening a café, this guide will reveal the true picture of the challenges that await you. THINKING OF OPENING A CAFÉ? HERE’S WHAT YOU NEED TO KNOW Most people want to own a café because they think about it from the consumer’s point of view. Everyone likes spending time at cafés. Everything from the ambiance to the music to the food can be delightful. But before you conjure too many Central Perk-type images in your head, it’s important to know that the fantasy of owning or running a café can be wildly different from its day-to-day reality. Here’s how. IT WILL TAKE ITS TIME Remember that the success of a café disproportionately depends on its location. Even with the best of product and service, it would be difficult to run a café from the wrong place. Searching for real estate means constantly having to deal with agents, property managers, and other people who may be trying to sell you a spot that just won’t work for your business. Just because a space is available doesn’t mean you should rush to open your café. You need to understand whether the spot will get the right foot traffic and whether it has parking space nearby. Then you need time to develop a menu, source the necessary equipment and furnishings, find vendors, and get all your electrical and plumbing work done. Hiring staff isn’t easy, as restaurant owners will tell you. Getting regulatory approvals will also take some time. Not to mention the time you would need for interior decoration. Considering the number of things you’ve got to get done, it might take anywhere from three to nine months or more to get your café running. For these months, you’ll be busy with work with little time for family and friends. YOU NEED TO DEVELOP THE RIGHT PRODUCT (AND MARKET) There’s a golden rule in the restaurant industry that newcomers should know about: What you like or what you’re good at may not translate to a viable business. What you like to eat, serve, or what you believe you can create well may not find a market. Most restaurant entrepreneurs lose a lot of time and money learning this lesson. For any restaurant to attract customers, it would need a unique proposition. Unless what you offer is distinct, there will be no reason for anyone to walk into your café. You might be confident of your ambiance but it’s always secondary to your primary product and that’s the food and drinks you serve. Your menu must find a need-gap in the market. To put it simply, there should be an existing customer group that’s looking forward to your concept. As Franchise Owners of Toastique have found out, with a unique yet market-ready menu, everything falls into place easily. Without it, there will be unnecessary expenses, losses, and headaches. IT TAKES A LOT OF MONEY TO OPEN AND RUN A CAFÉ When people think of investing in a restaurant business, they usually think of the initial costs. These include expenses for lease, renovation, equipment, hiring, interior design, furniture, crockery, cutlery, marketing, etc. While these are significant investments, this is only a part of what you would be expected to spend. If you don’t have a unique proposition and an eager customer base, it would take time for your restaurant to build a regular clientele. Until you break even, you will have to pay salaries, utility bills, and your vendors. To get customers, your café will also have to spend on marketing. Building brand equity takes time and money for new entrants. YOU HAVE TO WEAR MANY HATS The primary reason running an independent café can damage one’s mental health is the number of roles you have to play. You have to develop the right product, constantly supervise your vendors, manage your staff and discourage them from leaving, and take care of customer queries and complaints. These translate to long nights and weekends spent at the restaurant. With such pressures and no viable timeframe for success, entrepreneurship might turn out to be an exceptionally difficult journey. The restaurant that you wanted to own would now own you. With never-ending responsibilities and uncertainty, that dream of freedom through your own business might become an inescapable burden. TOASTIQUE: A SUPERIOR ALTERNATIVE Almost all the problems associated with starting an independent café can be solved when you become a Franchise Owner of Toastique. To begin with, it’s a proven concept. So, you already have a market. This also means that the healthy toasts and cold-pressed juices will fly off your shelves quickly, helping you break even faster. Importantly, you have multiple streams of revenue, not to mention less need to advertise since the brand already has a steady following on social media and a good deal of word-of-mouth buzz. What’s more, our inviting atmosphere and beautifully-crafted menu offerings bring people in right off the street, making them want to live the Toastique lifestyle! Click here to learn how you can be a successful entrepreneur with Toastique while living a well-balanced life.
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SMOOTHIE FRANCHISE OR CAFÉ FRANCHISE? HOW ABOUT BOTH?
Are you thinking of opening a smoothie bar or coffee shop in your community? Both are highly credible options since they come with an existing customer base. But why choose between a smoothie franchise and a coffee franchise when you can have the best of both worlds by becoming a Franchise Owner of Toastique? The pandemic has made us all aware of the need for healthier options in our diets. Smoothies combine health, taste, and on-the-go convenience, effectively addressing the needs of those who value active and healthy lifestyles. On the other hand, the American love affair with coffee has always been strong. Toastique smartly combines the benefits of a smoothie and café franchise. The best part? The brand has already proven the concept by opening its first full-service espresso bar in its brand new DuPont outlet in Washington D.C. Starting a franchise is one of the most important decisions you’ll make as an entrepreneur. So, it’s good to have an objective analysis. To help you with this, let’s first look at the benefits of opening a smoothie or café franchise. BENEFITS OF OWNING A SMOOTHIE FRANCHISE YOU CAN MAKE IT TRENDY One of the biggest advantages of owning a smoothie franchise is that you can successfully associate with any health trends. If there’s a new super-fruit, you can add that to your drinks. Avocados, dragonfruit, açaí- you name it and it can be part of your menu. IT’S EASY TO MARKET People know smoothies and so there’s no need to spend huge amounts of money on marketing. With beautiful photographs of your juices, you can start attracting customers from day one. The fact that it’s supremely healthy ensures that there will be demand throughout the year. AN INCLUSIVE CHOICE Customers are already aware of the benefits of smoothies. Plus, there’s little resistance to the product. In other words, vegetarians, vegans, and those with dairy or gluten intolerance can have it. This opens up the potential market. EASY TO EXPERIMENT Another benefit of owning a smoothie franchise is that you get to experiment. You can either add new fruits or vegetables to the menu or mix and match existing options. With this, you can refresh your menu and have special offers for particular smoothies every day. BENEFITS OF OWNING A CAFÉ FRANCHISE A POPULAR HABIT The market for coffee drinks is not just massive but also highly evolved. People have their preferences and it’s become a habit for most customers. Unlike other food or drinks, people don’t mind having it daily. PROVEN BUSINESS MODEL Café franchises are growing all over the country because the business model has been proven time and again. If you partner with an established and growing brand, you’ll have a ready-made customer base. A café franchise also comes with high margins if you can control your costs. POTENTIAL TO EXPAND THE MENU Open the menu of any café franchise and you’ll realize the potential for expansion. From burgers to sandwiches to the signature gourmet toasts you’ll find at Toastique, there’s a world of options you can serve with coffee. This also increases the revenue per customer. LOWER RISK Starting from scratch is extremely risky since you’ll have to build your brand, create a unique product, and then continuously invest in marketing. It might take months for you to break even and you’ll always be vulnerable to new entrants with greater brand equity. Going with a nationally recognized brand substantially lowers your expenses and risk. TOASTIQUE HEALTHY CAFÉ FRANCHISE: THE BEST OF BOTH WORLDS Toastique is doing to smoothie bars what it did to the brunch sector: It’s disrupting the category. The franchise brand that has become synonymous with healthy, yummy, and uniquely imaginative toasts, cold-pressed juices, and açaí bowls is combining espresso and smoothie bars. That’s double the product and double the potential for you. EXCELLENT MARKET RECEPTION Customers have been flocking to Toastique’s DuPont outlet in Washington D.C. to enjoy their favorite smoothies, juices, and espresso drinks. Of course, the signature gourmet toasts are also part of this highly eclectic menu. DESIGNED FOR MORE FOOTFALL A wide range of products, that too trending drinks, gives customers more choices. If a group of colleagues or friends wants to order juices and coffee, instead of going to multiple places, now they can walk into a Toastique. This significantly increases the potential number of customers. MORE REASONS TO ORDER An individual who picked up a smoothie on the way home from the gym can visit the outlet the next day for coffee. A diverse menu means different experiences for customers every time they visit a Toastique espresso bar. VALUABLE TOOLS AND TRAINING Toastique gives Franchise Owners all the tools they need to successfully open and run a smoothie and coffee franchise. The brand has experience entering various markets and empowering its Franchise Owners with a sound business model and multiple revenue streams. You’ll get to learn all these best practices, which will help you avoid many of the common pitfalls associated with starting a business from scratch. If you want the advantages of both a smoothie and café franchise in one, click here to know more about Toastique’s franchising opportunities.
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TOASTIQUE GRAND OPENING IN HIGHLANDS RANCH, COLORADO!
It’s crazy to think how some of the biggest changes we make in our lives start with a simple thought. That was the case for Brett and Sherry Freedman when the couple decided to reevaluate their professional prospects and take up entrepreneurship. As dedicated and energetic individuals, they were yearning for a change, one that would make them want to “wake up and be excited to get out of bed and get to work”. When wondering what opportunities might be available for the both of them, Brett did what most modern human beings do – turn to Google. A simple three word search of “healthy food franchise” later, and Brett and Sherry are now leading Toastique’s expansion into Colorado. HOW DID IT START? The Freedmans are hard working, growth-oriented individuals in more ways than one. Brett, a technical account manager at Amazon Web Services, and Sherry, a retail district manager, have long been at the forefront of their community. Brett has coached youth sports for over a decade, including, basketball, football and lacrosse. The two are also deeply rooted in the value of time with family, citing it as one of their favorite things to do. In addition to the connections they have to their community, friends and family, the Freedmans also share a personal passion for food, working out and traveling. They’re firm believers in the power of personal wellness, and the notion that “healthy, delicious food can brighten up anyone’s day”. This was something that was top of mind for them when looking for a potential business opportunity, ideally one that would allow them to give back to their community and match their healthy lifestyle. After their initial Google Search for a “healthy food franchise”, the pair came across Toastique, which offered them promise in the aforementioned values they were hoping to find in a franchise partner. Their interest led them to communication with Hailey Hyde, Development Director at Toastique, who was able to help them get to know more about the brand and its long history of success with franchising. Brett and Sherry loved the uniqueness of the franchise brand, as well as the experience of seeing a Toastique store firsthand. They wanted to take advantage of the opportunity to get involved, seeing it as something that would offer them the flexibility and purpose they were in search of. A little bit of planning later, and their three new locations are now opening in Denver. This marks an exciting milestone for Toastique and the Freedmans alike, as they expand its reach into Colorado and serve a community with the quality food and positive energy it deserves. Their first store at the Highlands Ranch location in the Denver metro area is now open, and is already beginning to get attention. Brett and Sherry are confident in the stores’ success, as their drive, passion and intentions are nothing but pure. They’re doing it because they’re genuinely invested in the health and wellbeing of their community, and are perfectly positioned to prosper.
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HOW LOCALLY SOURCED INGREDIENTS HELP FRANCHISE OWNERS AND THEIR COMMUNITIES
Whether you’re a Franchise Owner or looking for breakfast franchise investment opportunities, locally sourced ingredients can help you in several ways. More than a mere fad, turning to your neighborhood for ingredients has significant economical and social advantages. Most Franchise Owners or those interested in opening a franchise believe that regional distributors are the only option to get ingredients. But the practice of sourcing from local vendors is picking up speed. WHAT IS LOCALLY SOURCED FOOD? For food to be defined as local, it should be grown and harvested within 100 miles of your restaurant or home. For locally sourced food, the trip from the farm to the table is extremely short, which is good news for the environment. From vegetables and fruits to meats, dairy, spices, and even wine, pretty much anything can be locally sourced. What’s more, it doesn’t require much effort. Either by directly contacting growers in the neighborhood, going through local publications, visiting local stores, or attending farmer’s markets, one can find locally grown ingredients. The following 10 reasons will convince you that locally sourced ingredients are good for the business, community, and environment. 10 WAYS IN WHICH LOCALLY SOURCED INGREDIENTS HELP FRANCHISE OWNERS AND THEIR COMMUNITIES THEY’RE FRESHER Guess what’s the average distance that fruits and vegetables have to travel to reach you in the US? A whopping 1,500 miles! When you source locally, you’re drastically cutting that distance because the food would have been grown, harvested, and preserved in the neighborhood. So, the food you get will be fresher. This will make it more appealing to your customers and give you an advantage over other fast-food chains. THEY’RE ENVIRONMENT-FRIENDLY What happens when food has to travel 1,500 miles? There’s considerable carbon emission during travel and storage. Not to mention the environmental cost of using preservatives. No wonder then consumers are asking for environment-friendly options. Local food doesn’t leave such a severe carbon footprint since there’s no need for long-distance travel, added preservatives, or storage. And anything that’s good for the environment will give you brand equity in a competitive market. THEY’RE HEALTHIER There’s growing awareness of the chemicals and artificial substances that are added to food. Large farms and distributors have to do it because speed is of the essence for them. But not so much for local farmers who’re more interested in the quality of the produce. Since small-scale farms don’t add artificial ingredients or chemicals, their food tends to be organic and demonstrably natural, and healthier. THEY HELP THE LOCAL ECONOMY If you’re searching for breakfast franchise opportunities, chances are that you already have a community in mind for your business. In all likelihood, you would have known that neighborhood for a while. When sourcing ingredients, why not support those in the community? When you buy from local farmers, you’re injecting money into the community. This raises their income and improves the financial health of the neighborhood and your potential customers. THEY CONNECT YOU TO THE COMMUNITY The key to building a strong business is building a strong connection to your community. Far too often, restaurants, fast-food chains, and businesses at large fail because they’re not tied to the neighborhoods they operate in. By buying locally sourced ingredients, you’re building relationships with local farmers. When you know them one-on-one, you’re creating opportunities to build or even expand your business in the area. THEY LOCALIZE YOUR MENU Why have a bland, uninspiring, and distant menu when you have the opportunity to make it relatable to your customers? Adding local ingredients will help you create flavors that your customers can easily identify and relate to. Localizing your menu is an effective way to bring families into your restaurant as parents would want their children to try out the food of the area. It also helps you attract tourists who would want to experience the local cuisine. THEY HELP CREATE SEASONAL DISHES Most restaurants have a standard menu that they offer throughout the year. Corporate headquarters don’t give them the freedom to change the menu and so, it can get boring for customers. Since local farmers are usually small businesses, they tend to grow seasonal food. This would give you the flexibility to refresh your menu according to the seasons. Keep in mind that local customers would expect these changes because they would be used to them. THEY ATTRACT LOCAL CUSTOMERS Food is a crucial component of an individual’s identity. Even the aroma of food can trigger memories in people. That’s why local food, especially what one has grown up with, holds such a special place in people’s hearts. No wonder then, almost 57 percent of adults search for locally sourced food when they eat out. Customers may even choose your place for special occasions if you use the ingredients they can easily identify with. THEY SAVE YOU MONEY There’s a common misconception that sourcing local food is expensive and that there won’t be a market for it. The truth is that since you’re directly buying from farmers, you don’t have to pay middlemen. You also don’t have to spend on travel, preservatives, or storage. These translate to savings. Another important aspect is that customers expect healthy, organic, and locally sourced food to be expensive and are willing to pay for it. THEY PRESERVE BIODIVERSITY Small farmers are more interested in sustainability because it affects their lives. Since they don’t have any corporate targets or monthly quotas, they can implement more environment-friendly farming methods. They also don’t have to grow the same crop every year. Local farmers rotate and use various crops. This helps avoid soil erosion and helps the biodiversity of the region. IN SHORT If you’re interested in breakfast franchise opportunities, it’s safe to say that you’re looking for a stable business with long-term potential. Using locally sourced ingredients is an effective way to achieve that since it’s beneficial to your business, the local economy, and the environment.
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5 WAYS MILLENNIALS ARE CHANGING THE WAY WE EAT
Millennials – they’re a generation unlike any prior. Marked largely by technology, these individuals are at the forefront of change in the business world. They think differently, work differently, and communicate differently. And in doing so, they’re quickly redefining standards across the board, from how we view social issues to what we value most. This is having a profound impact on the food landscape, as amid these changing tides, an entirely new generation of consumers is emerging – one that’s more health-conscious, environmentally conscious, and socially conscious than any before it. As a result, we’re seeing the rise of “food values” – things like sustainability, ethical sourcing, and local production that are increasingly important to young people when it comes to the food they consume. And this shift is starting to have a major impact on the food industry as a whole. So what exactly are millennials doing to shape the food landscape? Let’s take a look. 1. PRIORITIZING HEALTH CONSCIOUSNESS Millennials are putting a greater emphasis on health and wellness than any other generation before them. They’re among the most physically active, and they’re more likely to seek out healthy options when it comes to food. This focus on health has driven a boom in the organic and natural food industries, as millennials are increasingly interested in food that is free of pesticides, GMOs, and other artificial ingredients. 2. DEMANDING TRANSPARENCY Amid the myriad of corporate scandals that have greatly defined our markets, millennials have developed a healthy skepticism of big business. They want to know where our food comes from, how it’s made, and who is profiting from it. This demand for transparency has led to a greater interest in ethical sourcing and sustainable production practices. Millennials are more likely to support brands that they perceive as being transparent and responsible. 3. VALUING LOCAL AND SUSTAINABLE OPTIONS Millennials are also increasingly interested in supporting local and sustainable food options. They see and understand the impacts of climate change, and are a large part of the mobilizing effort for environmental sustainability. Driven by a desire to reduce the environmental impact of our food system and to support local economies, millennials specifically make up a massive section of the market for local and organic food. Their preference for sustainable and environmentally friendly options has led to a boom in the farm-to-table movement, as well as an increased interest in plant-based diets. For this generation, norms have changed to where you’re more likely to see shoppers out at farmers’ markets, buying from community-supported agriculture programs, and purchasing products that are certified organic or fair trade than at a big box store. 4. EMPHASIZING THE VALUE OF ETHICS Ethically sourced ingredients are another major area of focus for millennials, who are increasingly concerned with where our food comes from and how it’s produced. For far too long, the food industry has been rife with unethical practices, from inhumane treatment of animals to unsafe working conditions for laborers. But millennials are quickly pushing for change. They’re more likely to support brands that they perceive as being ethical and responsible, and they’re more likely to seek out products that are certified humane, fair trade, or otherwise ethically sourced. They want to know that the brands they’re supporting are treating their employees fairly, working to reduce their environmental impact, and giving back to the community. Millennials are also playing a key role in the development of the plant-based meat market, as they’re more likely to be open to trying meat alternatives than older generations. 5. EXPECTING SPEED In this age of digital connection, people have become increasingly expectant of getting and doing things in an instantaneous way. This is especially true for millennials, who having only ever been raised in a world run by smartphones and advanced tech, aren’t fond of inconvenience. Translated into the world of food and dining, this means that people want to be able to get their food faster, and with less effort. In fact, a prominent 42 percent of millennials interviewed for a recent study indicated that speed of service was the most important factor to their eating habits.* This has driven the popularity of things like food delivery apps, as well as quick-serve restaurant options. *https://www.globalyoungvoices.com/fast-news-blog/2017/1/13/millennials-care-more-about-healthy-food-than-previous-generations-study-shows ADAPTING TO THE FUTURE OF FOOD Millennials are also using their purchasing power to drive social change. They’re increasingly interested in supporting brands that share their values, and they’re unafraid to use their spending power to make a statement. What this means for casual dining restaurants is a need to recognize and adapt to these oncoming trends and meet the needs of younger customers as they continue to become more mainstream. By doing so, they’ll not only stay relevant in an ever-changing landscape, but also position themselves to be at the forefront of the industry for years to come. At Toastique, we’re all about quick, healthy, and delicious food. We equip our franchisees with a wide range of healthy menu items that can be made quickly and easily, so they can serve delicious food to their customers without sacrificing quality or speed. If you’re interested in learning more about our franchise opportunities, we invite you to contact us today.
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TOP REASONS FOR RESTAURANTS TO GO ORGANIC
Organic foods are an extremely popular and fast growing sector of the economy. They cater to a new age of social consumerism, and are at the forefront of what is all but certainly the future of food. This potential has opened some promising doors for restaurants and businesses alike – as this trend grows, so does the opportunity to capitalize upon it. DEFINING ORGANIC Organic foods are those that are not processed or do not contain any synthetic ingredients. They are produced without the use of pesticides, herbicides, or other artificial chemicals. Organic farmers also avoid using genetically modified organisms (GMOs) in their crops. ORGANIC PLACES AN EMPHASIS ON COMMUNITY HEALTH Organic products have innumerable health benefits that are both far reaching and long-term. Grown without the use of harmful pesticides and herbicides, organic food is safer for you to eat, and often more nutrient-dense than conventionally grown food. This means that it contains more vitamins, minerals, and antioxidants than non-organic products, and comparatively offers more health benefits. The nutrients found in organic products are essential for good health, and can help to protect against chronic diseases such as heart disease, cancer, and type 2 diabetes. Not only this, but people with allergies to certain foods, preservatives and chemicals may be able to lessen or even prevent their symptoms when they eat an organic intake. Organic food is also generally fresher than non-organic food, as it is not shipped long distances and doesn’t need to be treated with preservatives. This means that it retains more of its quality, making it even more beneficial for your health. ORGANIC SUPPORTS LOCAL ECONOMIC CONDITIONS Organic products are grown locally, which supports local economies. This is because organic farmers are usually small-scale and sell their products directly to the consumer, rather than through large supermarkets. This not only benefits the environment by reducing the emissions needed to transport food, but also ensures that farmers receive a fair price for their produce. In addition, buying organic products helps to support other businesses that are involved in the organic supply chain, and in doing so, can create more jobs in the local area. Essentially, by choosing organic, you’re choosing local, and when you’re choosing local, you’re investing in your community.So not only is organic food better for your health, but it also supports local economic conditions – win-win! ORGANIC SENDS A MESSAGE FOR ENVIRONMENTAL SUSTAINABILITY When we purchase organic foods, we are supporting farmers who don’t use harmful pesticides and herbicides, which means that these chemicals aren’t entering our bodies or the environment. Organic farming also has a lower carbon footprint than conventional farming, as it doesn’t rely on fossil fuels. In addition, organic farmers often use sustainable methods such as crop rotation and green manures to improve soil health, which helps to sequester carbon in the ground and combat climate change. This low impact means of production can actually improve the environment, rather than harm it and does more to support our planet’s health – something we can all get behind! ORGANIC BOLSTERS BUSINESS APPEAL The times are changing, and now more than ever, individuals are recognizing the importance of supporting businesses that reflect their own values. An increasing number of people are interested in purchasing products from companies that care about environmental and social responsibility – and this includes food. Organics are a major area of focus for many, as organic certification requires meeting high standards in a number of sustainability categories. This makes them more appealing, and can give businesses a competitive edge against their competition amidst this ever-growing pool of sustainability-conscious consumers. In fact, an increasing number of businesses are finding that going organic can actually boost their bottom line, as conscientious consumers are often willing to pay more for products that cater to their needs. ORGANIC SPEAKS TO THE FUTURE OF CONSUMERISM As already alluded to, our society is progressively evolving into one that is much more cognizant of the planet’s health and long-term outlook. This is being mainly driven by younger generations, who as they see the impacts of climate change and environmental destruction, are increasingly interested in making more sustainable choices. Organic products are a key part of this, as they allow consumers to vote with their wallet for a cleaner, greener future. In fact, according to a recent study, 41 percent of older Millennials indicated that they were willing to pay extra for organic or natural goods, compared to only 18 percent of seniors and retirees.* This signals the dawn of a generational change in consumer priorities and the advent of what is likely to become a precedent for future decades. *https://www.statista.com/statistics/912204/willingness-pay-premium-natural-organic-generational-us/ GOING ORGANIC AS A TOASTIQUE FRANCHISE OWNER Given organic food’s prolific growth in popularity over the years, it’s evident that the future is organic. At Toastique, we are proud to be a part of this movement and committed to providing our franchise owners with delicious, organic products they can feel proud to sell. Together, we’re trailblazing the way for healthy, on-the-go meal options for customers and building a brighter future – one bagel at a time! If you’re interested in joining our team and becoming a Toastique franchisee, we encourage you to learn more about the process on our franchising page. We can’t wait to have you aboard!
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THIS BANKER JUST BECAME TOASTIQUE’S NEW OWNER
ORANGE COUNTY CALIFORNIA IS ABOUT TO GET A WHOLE LOT TOASTIER. Born and raised out of the Palm Springs area, Taylor Briggs has been a part of the Golden State her whole life. She’s among the oldest of four siblings, only rivaled in age by her identical twin sister. Since a young age, Taylor has been a passionate health enthusiast – she started playing sports at the age of three! It was this passion that drove much of her values and decisions throughout her life, eventually leading her to pursue Tennis and take up a Division 1 athletic scholarship from Florida Atlantic University. She credits it as a formative opportunity where she learned to manage time, set goals, and strive for personal excellence both on and off the court. And it was these skills that would serve her in her future endeavors. After getting her Bachelor’s degree, Briggs decided to move back home to California to pursue a career in the Financial Services industry. And while she did love it – seeing it as an amazing way to learn the ins-and-outs of sales and client services – it soon became clear that she was destined for something more. In need of a challenge, Taylor decided to consider becoming a franchise owner. “I have always seen myself leading others, motivating others, and taking charge through business ownership.” She says. Upon researching her options, Taylor knew what she was looking for. She wanted to work with a company that aligned with her values and that also gave her the chance to be a part of something larger – to have an impact. What she found was the Toastique franchising opportunity, which did just that. “Everything about this concept feels so aligned with my lifestyle and beliefs and how I personally choose to live my life everyday… after a lot of research and many years searching for the right franchise, this one spoke to me.” She adds. But it wasn’t all in at once. Briggs took her time and did her due diligence on the franchise brand before investing. She took the time to engage in one of Toastique’s ‘Discovery Days’, during which she had the chance to see corporate locations first hand and the possibilities they offered. “I was literally staring at the staff and imagining my life running my very own Toastique, and everything clicked. It just felt right.” She knew that this was the right decision for her – so she pulled the trigger. Briggs is now in the process of opening her first Toastique location in Orange County, California and is beyond excited to get started. “Starting any business at the age of 28 is a leap of faith, especially with no industry experience, but Toastique has made me feel so comfortable and welcome.” She believes in the power of healthy habits, and is particularly convinced that her community in Southern California is a place for Toastique to thrive. “I love that toastique is a new and emerging franchise brand that has endless amounts of opportunity and I believe it’s super scalable in a business sense.” From smoothies, juices and bowls to of course, toast, Briggs is confident that Toastique will have something for everyone who walks through the door. To her, everyone today wants things quick, convenient and easy – but not at the cost of quality. She believes that Toastique offers all of that, and truly speaks to the oncoming generation of health-conscious individuals. “My generation and future generations care about what they are fueling their bodies with. They want fast and healthy and also ‘instagram worthy’. That is Toastique.” Briggs has high hopes for her future with Toastique – she wants to eventually open multiple locations and become a leader in the Toastique community. She is motivated by the opportunity to have a real impact on people’s lives and believes that her Toastique locations can be a place for people to come together and make healthier choices. And through her hard work, dedication and love for the Toastique brand, she knows that anything is possible. And when it comes to advice for other young entrepreneurs considering franchising, Briggs says “Go for it!” “Follow your heart. Do not fall into the trap that you are stuck working for someone else’s dream for the rest of your life. As humans, we all have dreams. If you are considering business ownership, go for it.” Are you ready to become a part of the action? Contact us today to learn more about franchising opportunities and take the first step towards owning your own Toastique location.
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