Franchise Updates
Toastique Bringing Waves of Customers to New Healthy Franchise Locations!
By now, we’re guessing you’ve already heard about Toastique, the gourmet toast and juice bar that has swept the brunch world like wildfire. As soon as we started franchising in 2020, we knew we had something special on our hands. Currently, we have six company units open, six breakfast franchise units open, with 60 more currently in development. Recently, we opened a new juice bar location in Hoboken, New Jersey, courtesy of Jude Sangillo, one of our newest Franchisees. The new Branch and Franchise Owner were wonderfully detailed in an article by Caren Lissner, a staff writer for Patch.com. Hello, Hoboken Located on Washington Street and 15th Street near the Tea Building, this breakfast franchise specializes in smoothies, bowls, and covered toast (including avocado smash, smoked salmon, and Greek dishes). Jude told Carne, “I lived in Hoboken for five years, enjoyed every minute of it, and always dreamed of returning to start a business in the mile-square city. I believe that Hoboken’s Toastique health food franchise fills a unique niche in capturing many of the current wants and needs by serving food that not only tastes great but leaves you without feeling guilty because it is genuinely healthy with accessible menu prices in a fast-casual format.” He added, “Every community, including Hoboken, should have access to convenient, nutritious food options away from home.” Caren goes on to give details about the opening and tossed in a juicy little nugget that the first 25 customers at the door got a free meal! Why Investing In A Healthy Food Franchise Like Toastique Is A Fantastic Idea. Interest in healthy, whole foods has increased recently, but the pandemic has accelerated it. Consumers today recognize the need to make healthier lifestyle choices. If you want to start a business or branch out into the restaurant industry, this is the right time to consider opening a healthy restaurant franchise. Most people thinking of opening a restaurant choose one of the more traditional options. Whether it’s an ethnic restaurant or a fast food restaurant, these are the obvious choices in today’s popular culture. It might be easy but unwise because the restaurant industry and consumers have changed. Old ideas no longer work. As an entrepreneur, a healthy restaurant franchise is one of the safest bets you can make. You should always know where your industry is headed before investing your money, time, and effort. And it takes a significant investment to start a restaurant, especially in the traditional sector. Having your own healthy restaurant can help you get a decent return on each of your investments. Anyone can open a restaurant. But the unique difference you add to yours is what can ultimately make you successful. No matter how delicious, what you serve will be the same as what others serve. This causes some problems. Your restaurant has little competitive advantage and low brand recall. However, in a healthy restaurant franchise, your menu stands out from other businesses in the area, giving you a substantial competitive advantage. Sometimes, you can create entirely new categories with less competition. Prices Need to Be Flexible When there are too many competitors with similar products, the only way to differentiate yourself is to lower your prices. This is why many restaurants struggle to find repeat customers and earn a profit. This price barrier has always constrained restaurant entrepreneurs, but the new reality of app-based delivery has exacerbated the problem. When your customers shop on grocery delivery aggregator apps, it instantly compares you to other restaurants based on price. This has nothing to do with the quality of food as most dishes can be found elsewhere. Healthy restaurant franchises differ in that they are free to charge a premium for multiple dishes. Consumers will happily pay the price difference because it’s healthy and made from all-natural ingredients. Therefore, starting a healthy restaurant franchise can provide a reasonable and stable source of income. No Need For Over-Marketing After starting a healthy restaurant franchise, you don’t have to spend money unnecessarily on marketing. There’s no need to spend tens of thousands of dollars to raise brand awareness or educate the public about your health food franchise. This is another reason to invest in a healthy restaurant franchise from a nationally known chain like Toastique, Gourmet Toast & Juice Bar. This brand has extraordinary value in the minds of consumers. There’s no need to start from scratch and create a new brand. Back in June of 2022, we brought our awesome healthy fast-casual concept to Colorado Springs, Colorado, and the locals went bananas for it! “We couldn’t be more excited to expand Toastique across Colorado Springs,” Brianna Keefe, founder, and CEO, told RestaurantNews.com. “Healthy eating isn’t going out of style, and we know the consumer demand is only growing. Therefore, we want to make sure that anyone who lives near Toastique checks us out, and we promise, once they try our top-notch ingredients and thoughtfully curated menu, they will keep coming back for more.” This grand re-opening occurred in early February and couldn’t have gone better. The line was around the block, with people lining up as early as 11 PM. the night before! Why would people do that? Because they were hoping to win free Toastique for an entire year! These grand openings are SO good for the healthy franchise brand because they bring in loads of new fans, and if you open your very own Toastique, your marketing efforts will have to be minimal because of our superb reputation. And yes, it’s true, the first 50 people in line will get free Toastique for an entire year. Change Your Life One Piece of Gourmet Toast At A Time Toastique’s charm lies in its unique menu of healthy gourmet toasts, acai bowls, and cold-pressed juices. The flexibility of formats such as eat-in, delivery, and grab-and-go make Toastique Gourmet Toast & Juice Bar very customer friendly. Investing in a health food franchise brand like Toastique can change your life for the better. It can set you and your family up for the future. It’s a big decision. It’s a serious decision. But it’s also a decision that many have made and haven’t looked back. Click here to find out more about our Breakfast Franchise Opportunities.
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ADRIAN LOJO BRINGS HEALTHY RESTAURANT FRANCHISE TO FLORIDA!
For the first time in the history of our healthy restaurant franchise, Toastique is hitting Florida! And who better to lead the charge than a family with decades of experience in the quick-serve restaurant industry? The Lojos – father Arturo and son Adrian – will be at the helm of affairs, with Adrian overseeing day-to-day operations in an owner-operator capacity, as the country’s most-talked-about healthy restaurant franchise opens its first Florida location in Orlando. The family history is a history of hard work and dedication. While in their native Venezuela, Arturo Lojo was in banking and then branched out to the restaurant industry. He managed a popular chain of fast-food restaurants for two decades before moving to the U.S. to manage more of their stores in Florida. TRAINING FROM TEENAGE “A lot of hard work and strong work ethic” is how Adrian Lojo describes his family of entrepreneurs. As they introduce Toastique to Florida, Arturo has entrusted his son to be in charge as the Franchise Owner. He has been working alongside his father since he was 12. Starting in the kitchen making fries and burgers not only trained Adrian to learn and experience all aspects of the business but gave him a genuine perspective of the industry. Slowly his father started giving him more responsibilities and Adrian started running the registers. He understood the key to the success of any fast food restaurant. “It was about understanding the people,” Adrian says. THE SEARCH FOR A MORE MEANINGFUL ENTERPRISE The Lojos also manage a brand of convenience stores that they acquired around two years ago. That gave them more insights into the purchasing habits of people. But while the businesses were profitable, the family felt the need to venture into something that resonated with the changing aspirations of their customers. They wanted to look for a business that “made sense beyond the economic and business standpoint and at a personal level.” “We were looking for alternatives that fit more into our personal priorities,” the new Franchise Owner says. That’s when they found Toastique. The healthy restaurant franchise checked all the boxes. The product was unique, the identity was aspirational, the business model was profitable, and the franchise brand was in sync with the changing priorities of the consumers. The whole package immensely appealed to the Lojos. They realized that Toastique was the franchise brand they would like to partner with. So, how did Adrian know that Toastique would be it? He sums it up like this: “If I had a Toastique two minutes from my house, I know I would be there all the time.” TOASTIQUE – BEYOND TRENDS AND FADS With decades of experience in the restaurant industry, the Lojos have seen many fads come and go, and know the importance of a sustainable idea. They were clear that they didn’t want to join the latest bandwagon in fast food. They wanted to invest in something that had long-term potential in a market that will only grow bigger. As Adrian points out, “There are both hype trends and secular trends in food. Health and nutrition is a secular trend.” He realized that because it’s about one of the fundamental needs and in alignment with consumer concerns across the country and the world, a brand rooted in authentic, nutritious, and tasty food will be here to stay. With greater awareness, there will be greater demand for a brand like Toastique. The events of the past 18 months have shown us that we need to invest in personal health and nutrition. According to Adrian, “There’s a rising belief that we should start paying attention to our health and what we put into our bodies.” But there’s consumer resistance to health and nutrition because, unfortunately, most healthy food found in restaurants is bland and uninspiring. That’s where Toastique redefined the category. The healthy restaurant franchise with its delicious toasts, açaí bowls, and cold-pressed juices proved that food can be both nutritious and delectable. MAKING IT HAPPEN Admittedly for Adrian, “it didn’t come down to a moment of genius” when he met the Founders. He wasn’t swept off his feet. Like any seasoned entrepreneur, Adrian analyzed the performance and conviction of the team. And he was impressed by what Founder Brianna Keefe and CFO/Director of Construction Kyle Izett had achieved. “They’re just two young people. They have a great idea and they’re there, they’re pushing forward and trying to make it happen.” That’s how Adrian describes Brianna and Kyle. He loved the fact that they had the confidence to execute the idea. Importantly, they did it many times over and under challenging circumstances. For someone who’s been in the restaurant industry since that summer when he was 12, that’s an important distinction. Ideas are far too common. But conviction and consistency are something else. He was thoroughly impressed by the effort and commitment of the team. Adrian adds, “That brings me more comfort and security because you realize that it’s not a one-time thing.” AWAITING PEOPLE’S REACTION What’s our latest Franchise Owner looking forward to as the big day nears? For Adrian, it’s related to people. “I want to see how it reverberates and impacts the guests. I want to see their initial reaction.” That’s because, as a concept, Toastique isn’t a concept that is commonly seen in Florida at the moment. So, as he puts it, he is looking forward to the “pleasant surprises on the customers’ faces.” The other thing Adrian is thinking about is how his team will feel when they open. Adrian is excited about seeing that “feeling of accomplishment and teamwork” among his team members. For this Franchise Owner, it all comes down to the product and that’s the reason he’s so confident. “The toast. It tastes just as good as it looks.” JOIN ADRIAN IN THE HEALTHY RESTAURANT FRANCHISE MOVEMENT – OWN A TOASTIQUE! If you’re an entrepreneur who would like to partner with a franchise brand that’s reimagining brunch through delicious toasts and cold-pressed juices, this is your chance. With a lean business model and proven track record, Toastique is inviting potential Franchise Owners. Click here to learn more.
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HOW MUCH DOES IT COST TO START A HEALTHY CAFÉ FROM SCRATCH?
The economy is on a strong growth trajectory and there’s a flurry of entrepreneurship activity. If you too are considering opening a restaurant or a healthy café franchise, it helps to know how much it would cost. Unless you have a clear understanding of the expenses involved in opening and running a healthy café in your community, it’s unwise to invest. So, how much does it cost to open a restaurant? The short answer is that it depends on a lot of factors, from the location to delivery model to cuisine. It also depends on whether it will be a fine-dining restaurant, fast-casual outlet, pop-up, or takeout restaurant. Overall, it’s been estimated that if you lease the building, it will cost you around $3,046 per seat in your restaurant, and if you plan to own the building, it can go up to $3,734 per seat. To understand the costs of starting a restaurant in detail, it would be helpful to break them up into one-time costs and recurring costs. ONE-TIME COSTS These are costs that you’ll have to incur just once. There are true one-time costs including the security deposit for the building that you have to incur only once when you open the restaurant. Other costs like crockery, cutlery, kitchen, and cooking equipment will have to be replaced when they start developing wear and tear. SECURITY DEPOSIT This depends on the location and size of the restaurant. It could be anywhere between $2,000 and $12,000. If you plan to buy the building, then you would need to have around ten percent of the total amount for the down payment. BUSINESS LICENSE FEES You’ll have to pay for city licensing fees, local permits, compliance permits for health and safety, and liquor permits. These depend on governmental rules and could be up to $300. LEGAL FEES You would need the services of an experienced lawyer and that can cost between $500 and $2,000. Your lawyer will ensure that your restaurant is compliant with local laws and formalize the ownership structure. Make sure that you run all your paperwork by your lawyer before you commit to anything. BUILDOUT/REMODELING COSTS You may have to remodel the space, especially the kitchen, to suit your needs. The seating area will also need investments if you opt for a fine-dining restaurant. These costs can add up to around $350,000. KITCHEN AND COOKING EQUIPMENT If yours is a small restaurant, you might be able to do it for under $50,000. It can cost you more than $150,000 if you have a larger kitchen. To reduce your restaurant costs, you can always buy second-hand equipment from restaurants that have gone out of business. TABLEWARE AND FURNITURE These are expected costs if yours is a dine-in restaurant. These might cost you around $8,000 on average for a new restaurant. PAYMENT TECHNOLOGY To keep track of payments, inventory, and orders, you would need a point-of-sale system. This can cost you around $20,000 depending on the model and make you choose. MARKETING One of the most underrated aspects of restaurant expenses is marketing that includes the initial signage and advertising. To increase brand awareness, it might take up to $30,000, and that’s just to get started! RECURRING COSTS These are the associated recurring expenses of running a restaurant. Most of these will fluctuate depending on your size and location. LEASE PAYMENTS The most important of all recurring costs is your monthly lease and it could range from $2,000 to $12,000 or more, depending on the neighborhood where your healthy café is located. The lease will also go up by a small percentage every year. This is another reason why you should negotiate well in the beginning. SALARIES The number of your employees and the size of their salaries will depend on the model and size of your restaurant. Managers might need up to $50,000 in salaries whereas head chefs would demand up to $1,800 per week. If yours is a takeout or pop-up restaurant, you would be saving considerably on these costs. FOOD AND BEVERAGE EXPENSES Your food costs will depend on your menu, which should be based on your target audience and location. You can negotiate with your suppliers and buy in bulk to lower the expenses. You can also go for a satellite license for liquor whereby a brewery, distillery, or winery will designate you as a satellite facility to sell their beverages. UTILITY BILLS AND INSURANCE FEES These include electric, water, phone, gas, internet, trash removal, and internet charges and can add up to around $2,500 per month. You’ll also have to incur the cost of insurance and permits and licenses. ONGOING MARKETING Whether you choose to advertise on hoardings, radio, newspapers, or social media, you would have to consistently spend every month. If you have an agency handling your advertising, you’ll have to pay retainer fees every month. OWNING A HEALTHY CAFÉ FRANCHISE – THE MORE SENSIBLE OPTION Even with all these one-time and recurring costs, there’s no guarantee that the restaurant will succeed. There is immense competition in the industry, which will force you to increase your marketing expenditure or cut down on your prices. But there are no such major risks when you choose to partner with a healthy cafe franchise. To begin with, it would be a proven concept. You don’t have to start from scratch when you invest in a healthy café concept like Toastique that consumers are familiar with. Secondly, consumers would be aware of the product range and you don’t have to needlessly spend on marketing. Toastique, for example, has thousands of followers on Instagram, allowing them to advertise new products and menu offerings for free just using word of mouth and highly Insta-worthy photos! (Of course, our Franchise Owners also receive comprehensive marketing support from our executive team – something else an independent healthy café owner wouldn’t have access to.) Most importantly, with a proven franchise brand like Toastique, you’ll have a dependable and proven business model. With comparatively short buildout and ramp-up time and multiple revenue streams including dine-in, carryout, delivery, and catering, not to mention the minimal need for staff and equipment, you’ll be reducing both one-time and recurring costs while increasing your income. If you’re an entrepreneur planning to get into the restaurant sector, it makes immense sense to go with a proven concept. As Toastique’s Franchise Owners have found out, the brand’s delicious toasts and cold-pressed juices are finding new audiences every day. Click here to know more about how you can get in on this proven and profitable healthy café concept.
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COLORADO SPRINGS COUPLE BRINGS HEALTHY FRANCHISE TO THE COMMUNITY
Colorado Springs, CO now has three new things to look forward to. Toastique Colorado is coming to town with not just one or two but THREE all-new locations! And who better to lead this nationally recognized and growing healthy breakfast franchise than Kevin and Krista Christianson? It would be an understatement to say the pair is excited about the venture. “We believe in the brand, and we believe in ourselves! For us, it’s the next adventure in our long-term partnership,” says Krista about owning a healthy franchise with Toastique. One of the things you notice about the Christiansons is they seem to have an uncanny knack for making the right choices. To begin with, they have been married for 23 years. The couple has a son and a daughter, and they have lived in Colorado Springs since 2017. Krista spent 21 years in the Air Force working as a nurse anesthetist. Kevin has over 25 years of experience in the restaurant and retail industry. He also has prior experience in the food service industry, having run his own quick-service restaurant when the family was in California. Kevin and Krista Christianson have demonstrated through their professional and personal lives that they value loyalty, discipline, and commitment. While that makes the couple inspirational, what makes them unique is how they defy the stereotypes around entrepreneurship. There has been an unfortunate assumption that starting your own business is only an option for those in their 20s or 30s, or that owning a business is only possible with years to decades of previous business management experience. In actuality, becoming a business owner through investing in a healthy franchise like Toastique is a smart and fun way to transition from one’s previous career to something that can bring a new level of personal and professional fulfillment. Kevin and Krista Christianson are prime examples of what it really takes to own and run a successful business. Anyone can become an entrepreneur provided they have the commitment to work hard, desire to learn, and can demonstrate people management skills. For the Christiansons, it was also an opportunity to start an exciting journey together. Krista says, “Entrepreneurship seemed like the perfect fit as we redefine our goals for the next several years.” For the couple, investing in Toastique was more than a business venture. Krista explains, “As a family, we experienced both personal and professional transitions in recent years that inspired us to reinvent and reinvest in ourselves.” It’s not just for themselves, though. The Christiansons are also embarking on this exciting phase of their lives to inspire the next generation. As Krista says, “We want to set a positive example for our children.” One can safely say that this family is into sports, particularly soccer. Kevin has played soccer all of his life. He has also been a youth soccer coach for several years. Both of the couple’s children also play soccer at a competitive level. The Christiansons place high importance on health and with Toastique’s focus on healthy, all-natural food, the franchise brand seemed like the perfect fit. “Toastique represents everything we were looking for in a fast-casual concept,” says Krista. The family’s reason for choosing Toastique is perhaps the simplest, yet also the most important motivation for owning a business: “It is a place where we would want to be customers.” The couple saw the positive effects the healthy breakfast franchise can bring to their neighborhood. Krista says they “liked the idea of introducing healthy vibrant food options into our community.” But it’s not just the healthy gourmet toasts or cold-pressed juices that the couple has in mind. They are also extremely serious about “delivering it in a way that meets our high standards for quality and customer service.” Krista is confident that they can do it, saying, “it helps that Kevin works so well with customers and they love him.” The couple was also impressed by the Founder of Toastique Brianna Keefe and Kyle Izett, CFO and Director of Construction. “They welcomed our questions, provided tons of information, showed us their stores, and made us feel like we could be part of the brand,” Krista recalls. THE APPROVAL DAY EXPERIENCE The Christiansons believe that they were fortunate to be able to spend a day with Toastique healthy franchise Founder Brianna Keefe and COO/Construction Manager Kyle Izett, along with the rest of the executive team at their Approval Day in Washington, D.C. What they liked about the leadership of Toastique was the leadership team’s openness. Krista says, “Brianna and Kyle were genuine and transparent about their backgrounds and goals for the brand. It was like hanging out with friends!” The new Franchise Owners loved having a first-hand experience of how Toastique worked during their Approval Day. As Krista explains, “We were able to see Brianna and Kyle in their element and how they interacted with their staff and their team.” What made the couple choose Toastique over others? They did their market research about the product and the Founders and found them to be “far superior to any other concept.” But it was the meeting with Brianna and Kyle that cemented the deal for the Christiansons. “Once Kevin and I experienced Toastique as customers while sitting down with Brianna and Kyle in D.C., we both knew we were in the right place,” says Krista. Do they have any advice for fellow entrepreneurs? Krista’s succinct response sums up the couple’s focus, determination, and drive: “Be patient. It can be a long process.” HEALTHY GOALS FOR A HEALTHY FRANCHISE As Opening Day draws nearer and nearer for Krista and Kevin, the couple looks forward to what they consider one of the most important things about owning a healthy franchise like Toastique: “We can’t wait to provide something healthful and positive in our own community.” Kevin and Krista are excellent role models for anyone thinking of becoming an entrepreneur and helping their community thrive in more ways than one. They are excited to introduce their neighborhood to Toastique’s unique offerings that include healthy gourmet toasts, açaí bowls, espresso drinks, and cold-pressed juices. They are also encouraged by their potential for success, thanks to Toastique’s lean business model and multiple, easy-to-pivot revenue streams and flexible format. We are encouraged to welcome another amazing couple of Owners into our growing healthy franchise family, and can’t wait to see what Krista and Kevin accomplish! Click here to learn more about our available healthy franchise opportunities.im
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THE BENEFITS OF OWNING A HEALTHY CAFÉ FRANCHISE
While the interest in healthy and all-natural food had been growing over the last few years, the pandemic accelerated it. Consumers are now aware of the need to make healthier lifestyle choices. If you’re thinking of starting a business or venturing into the restaurant industry, this is the time to consider opening a healthy restaurant franchise. Most people who think of starting a restaurant would go for any of the traditional choices. Whether it’s an ethnic or a fast food outlet, these are the obvious options in popular culture. It may be easy but it’s an unwise move because both the industry and consumers have changed. The old ideas won’t work anymore. As an entrepreneur, a healthy restaurant franchise is one of the safest bets you can make, like in Toastique Willow Park. WHY YOU SHOULD OPEN A HEALTHY RESTAURANT FRANCHISE As an entrepreneur, you should be aware of where the industry is headed before you invest your time and effort. And starting a restaurant, especially in the traditional sector, requires a lot of financial investment. Here’s why having your own healthy restaurant will help you get the right returns on those investments. LESS COMPETITION The restaurant industry comes with few barriers to entry. Anyone can open a restaurant with the same old menu and still claim to be a new restaurant in town. If you were to go with a traditional fast-food outlet, you’ll be joining the bandwagon. What you offer, however delicious, will be like what several others offer. This creates several problems. There will be little competitive advantage and low brand recall for your restaurant. But with a healthy restaurant franchise, your menu will be distinct from other outlets in the area, which will give you a significant competitive advantage. In several instances, you might be creating a whole new category that has little competition. PRICING FLEXIBILITY When there are too many competitors with similar products, the only way to stand out will be by reducing prices. This is one of the reasons many restaurants struggle to make profits despite finding regular customers. While this pricing barrier has always constrained restaurant entrepreneurs, the new reality of app-based delivery has compounded the problem. When customers buy through food delivery aggregator apps, they will be making instant comparisons between you and other restaurants based on price. This will be independent of the quality of your dishes since most of them can be easily found elsewhere. A healthy restaurant franchise is different because it will give you the freedom to command premium pricing on several dishes. Since it’s healthy and made with all-natural ingredients, consumers would be willing to pay the price difference. So, starting a healthy restaurant franchise will help you get adequate returns and a stable revenue stream. CHANGING CONSUMER BEHAVIORS The biggest reason to open a healthy restaurant franchise is that it’s the future of the industry. The pandemic played a crucial part in changing consumer expectations about food. But the movement had started a few years ago. There has been a growing realization that the industrialized manufacturing process used in fast-food outlets is unhealthy. That industry’s primary objective is not to create nutritious and wholesome food but to churn out meals in quick succession with high economies of scale. It’s convenient but hardly healthy. Consumers have had to pay the price for these unhealthy choices. Obesity and related health conditions are now frighteningly common even among teenagers and children. The pandemic brought to light the need for healthy lifestyle choices. Confined to their homes, millions of people realized that their sedentary lives fueled by cheap carb-filled food can only be bad news. By starting a healthy restaurant franchise, you’ll be providing them with the solution. Since there exists a massive need for healthy food – especially fast-casual healthy food – you’ll be creating a business that already has a strong demand. This considerably reduces the risk and helps you stand out. In the traditional unhealthy sector, the hope is that supply would create demand. With a healthy restaurant franchise, rest assured, demand will create its supply. NO NEED FOR UNNECESSARY MARKETING You won’t have to needlessly spend on marketing if you open a healthy restaurant franchise. There is little need to spend tens of thousands of dollars to create brand awareness or educate the public about your business. There is heightened awareness about the category and customer expectations around pricing. With a regular restaurant, this won’t be the case. With little product differentiation, you’ll be competing with every other restaurant in the vicinity. No matter how good or unique your dishes are, you’ll have to incur considerable expenses in marketing. Unlike what you spend on the infrastructure or utensils, marketing investments will be regular. You’ll have to constantly spend on both traditional and digital media. Other than the media expenses, your restaurant will also need to spend on retaining a digital agency to take care of the marketing. This is another reason why you should open a healthy restaurant franchise of a nationally reputed chain like Toastique. The brand has exceptional equity in the minds of consumers. You don’t have to start from scratch a create a new brand. TOASTIQUE: THE FUTURE-PROOF HEALTHY RESTAURANT If you’re thinking of opening a restaurant, a smart decision would be to invest in a franchise brand that’s in alignment with consumer needs and expectations. Toastique has already proven the viability of its business model in several markets and is now expanding all across the country. What makes Toastique such a compelling proposition is its unique menu consisting of healthy gourmet toasts, açaí bowls, and cold-pressed juices. The flexibility of the format, including, dine-in, delivery, and grab-and-go makes Toastique exceptionally customer-friendly. Opening a restaurant will be one of the most important decisions you’ll make in your life. Choosing a healthy restaurant franchise like Toastique will make it easy for you to succeed and live the life of your dreams. Click here to know more about our franchising opportunities.
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How Toastique Brings Multiple Revenue Streams to Breakfast Franchise Owners
Toastique is a popular gourmet toast and juice bar franchise that offers customers healthy food and beverage options — but you already know that. However, you might not know why a fast-casual restaurant franchise like Toastique can be a life-changing time and financial investment for the better. For one, a fast-casual juice franchise has a proven business model that has already been successful in other locations. This can help reduce the risk of failure compared to starting a new restaurant from scratch. And at Toastique, we offer you all of the Franchise Owner support you need to succeed. We’ll start with a 2-week training program so you will learn everything from recipes, ordering, ingredients, processes, P.O.S. (CAKE by Sysco), inventory, management, employee training, hiring, marketing, grand opening assistance, and location-specific opportunities. After that, the ongoing support consists of bi-monthly calls to inform Franchise Owners of any new happenings, such as our Toast of the Weeks and seasonal promotions. Unlike the competition, we take pride in being available 24/7 for our Franchisees! Watch our Franchise Owner Support video HERE. Anyhoo… back to the advantages of fast-casual restaurant franchises. Starting a new restaurant can be expensive, but investing in a sandwich franchise can be more cost-effective. The franchisor provides the franchisee with everything they need to get started, including equipment, supplies, and marketing materials. If you invest in a successful fast-casual breakfast franchise, there may be opportunities to open additional locations in the future. This can help you build a successful business and generate more income over time. Of course, investing in a fast-casual franchise is not without its risks. It’s essential to do your due diligence and thoroughly research the franchise before deciding. You should also consult a financial advisor and a lawyer to ensure you fully understand the financial and legal implications of investing in a restaurant franchise. How Toastique Brings Multiple Revenue Streams to Franchise Owners At Toastique, we’ve been fortunate enough to be successful since the day our first gourmet toast and juice bar opened, and we’ve been able to translate that to our breakfast franchise owners. How do we do that? We’ve brought in multiple revenue streams to Franchise Owners by diversifying our offerings and expanding the gourmet toast and juice bar business model. Here are a few ways in which we’ve been able to do that: Boutique Franchise Concept: We have found the best way to support Franchise Owners is to grow sustainably in predefined Cities and Communities that would best support/sustain a Toastique location’s growth like in Toastique Willow Park. Cafe Sales: Our primary revenue stream comes from the cafes, which offer a range of healthy food and beverage options. The brand has grown this revenue stream by expanding its store footprint and increasing customer traffic through marketing efforts. And it paid off because, at almost every grand opening, we have a line extending out the store and around the block — usually starting the night before like a Springsteen concert. Online Ordering: Toastique has also implemented an online ordering system, allowing customers to place orders for pickup or delivery. This has enabled the company to tap into the growing online ordering trend and has helped increase sales. Loaded Pipeline: Our breakfast franchise business model is so locked in, and our reputation is so high we have an entire pipeline of franchisee candidates, so there is a strong chance we ‘sell out this year’! In fact, we only have a handful of franchise territories left, so get yours before you’re done reading this! Retail Sales: We offer a range of branded products for sale, including t-shirts, reusable bags, and water bottles. This has allowed us to create a new revenue stream by tapping into the popularity of our gourmet toast and juice bar franchise brand and offering customers a way to take home a piece of the Toastique experience! Simple & Scalable: The small, effective design of Toastique eliminates the need for large cooking appliances like ovens, fryers, or hoods. This enables quick and inexpensive construction. Once operational, our venues can be operated by a three- to five-person team. The fact that 72% of franchise system owners have several units is unsurprising, given how easy it is to start a site. Catering: Toastique also offers catering services for events, which has allowed the company to generate additional revenue by tapping into the growing demand for healthy food options at events and corporate gatherings. Look At That Menu: Not only is our menu unique, creative, and delicious, but it also looks absolutely gorgeous! It exudes the “wow” element, making it tough to resist taking that Instagram picture. The aesthetic presentation of our menu items automatically leads to a tastier experience and free marketing for Franchise Owners because people eat with their eyes first. Have a look for yourself HERE! So our first menu item, which is our most popular item across the board at any gourmet toast and juice bar location, is our Avocado Smash. We make everything in-house and marinate the tomatoes, making them unique and delicious. Our bread is also locally sourced, and for the Avocado Smash, we use a multi-grain. The other most popular item is our Smoked Salmon. We use the pastrami salmon, which gives the dish more flavor, and pair it with our herb cream cheese, also made in-house. It’s full of toppings like capers and a toasty seasoning similar to Everything Bagel seasoning. We use local sourdough bread for this dish. Now to our bowls, and the most popular of our bowls is the PBMB Bowl. Again, we use house-made peanut butter using unsalted roasted peanuts and then top it off with a honey-roasted peanut butter drizzle. It’s a constant staple at all of our brunch franchise locations. Lastly, we have our Radiance Juice. It uses spring citrus, so we only offered it as a seasonal juice, but SO many people went crazy for it, so we decided to make it a permanent menu item. Once we did that, we changed the name to Radiance. It’s made with grapefruit, blood orange, regular orange, pineapple juice, and basil, so it’s ridiculously refreshing. At Toastique Gourmet Toast & Juice Bar, we believe everyone eats with their eyes first, so we want it to be just as beautiful as it tastes! Please, Won’t You Join Us? As we said above, we’re awarding a minimal number of franchises for the rest of the year — 25 to be exact — so don’t wait any longer. Head over to our Franchise Website and start the process!
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Toastique: Be the Toast of the Town
If you’re looking for a way to become a foodie hero in your town, opening a Toastique Gourmet Toast & Juice Bar could be just the ticket. We’re a popular restaurant chain specializing in artisanal toasts, smoothies, and other healthy eats. Here are a few reasons why investing with us in your town could earn you a lot of fans and admirers. First and foremost, we’re known for delicious and healthy food options. Unlike many breakfast restaurant franchises that serve greasy and unhealthy fare, we pride ourselves on using fresh, natural ingredients to create wholesome, delicious, and nutritious meals. From avocado toast to peanut butter banana smoothies, we offer a range of healthy menu items that are sure to please even the pickiest eaters. We’re also known for its commitment to sustainability and environmentalism. The restaurant franchise uses only eco-friendly packaging and sourcing methods to minimize its environmental impact. This is an essential consideration for many modern consumers who are increasingly aware of their food choices’ impact on the environment. Another reason why franchising with Toastique Gourmet Toast & Juice Bar in your town could make you a foodie hero is because of our strong healthy franchise brand and extremely loyal following. Toastique has built a reputation as a trendy and hip breakfast restaurant chain that appeals to health-conscious millennials and Gen Zers. By opening a Toastique in your town, you could tap into this loyal customer base and attract a steady stream of patrons who are eager to try out the latest and greatest healthy food trends. One of the best parts of a Toastique breakfast franchise is how Instagrammable our food is. Locations like Toastique Westlake Village showcase the aesthetically pleasing decor,, colorful murals, and trendy design elements make for great photo opportunities. You’ll create a buzz on social media and attract people from all over eager to snap pics of their artisanal toasts and smoothie bowls. And lastly, maybe the most important part, it’s a pretty good business move. The restaurant industry is notoriously competitive, but Toastique breakfast franchise has already proven itself to be a successful and growing franchise brand. By partnering with the company, you could tap into its expertise and leverage its existing infrastructure to help your new business thrive. We have a proven track record of expanding into new markets and building a loyal customer base, which could help your new breakfast restaurant hit the ground running. Let’s Meet Our Newest Healthy Franchise Owners Toastique’s newest healthy breakfast franchise owners are no strangers to the franchise business. Brad and Natalie Plotkin are currently owners of a Title One Boxing franchise in Owings Mills, Maryland, and have been wildly successful at it. They were looking to expand their business investment profile but wanted something other than a fitness brand. After being presented with Toastique Gourmet Toast & Juice Bar, they immediately fell in love with the franchise concept and knew this was the perfect fit for them as well as a great sister business to their boxing franchise. They were able to find a location across from their Title One and submit a letter of intent. Both knew immediately from the healthy breakfast menu to the decor that Toastique was a perfect fit. I am so excited to watch them thrive in the Owings Mills market! Let’s meet them, shall we? Brad & Natalie Plotkin of Owings Mills, Maryland What is your personal/professional background? Bradley:Worked for nearly 20 years as Sales Leader in Retail at T-Mobile and Apple. Natalie: I spent 15+ years in Retirement Operations at T. Rowe Price. Prior to our career fields, we both spent many years working in the restaurant industry as servers, cooks, and bartenders at various restaurants. What are your personal hobbies or interests? N: Fitness is a large part of our life (hence Brad’s business) and is a starting point nearly every day for us. Bradley spends most of his days at his boxing club and is a huge boxing and mixed martial arts fan. I’m a huge plant enthusiast and have dozens spread throughout our home. Together, our family of four, including Dylan (10) and Harper (7), love to ride bikes and walk Beau, our 1-year-old Goldendoodle, who is an essential part of our family. How did you first become aware of Toastique Gourmet Toast & Juice Bar? N: Several years ago, Bradley was interested in juicing and smoothie businesses and inquired about Clean Juice and Nektar. After interviewing several franchisees in the Clean Juice system, Bradley opted not to move forward. Several years later, mid-pandemic, he was introduced to Toastiuqe healthy brunch restaurant by his franchise advisor Matt Lucas and fell in love with the franchise concept. Why is Toastique the right fit for you? B: Natalie and I loved the combination of food and drink offerings. Where we felt other restaurant franchise concepts fell flat was their limited menu and revenue stream in food specifically, and what Toastique offered was a totally unique healthy breakfast menu that was attractive and delicious. The concept and design of the cafe aligned very much with my wife’s aesthetic and personal style; it felt like going to our Toastique Gourmet Toast & Juice Bar would be like a 2nd home. What did you like about the Toastique health food franchise opportunity? B: We felt like the industry of healthy casual dining was very opportunistic, although there is some competition in the area. However, we recognized that Toastique’s approach, franchise concept, and overall healthy breakfast menu was so differentiated from our competition that we were confident that we could succeed in our market. We greatly appreciated that the restaurant franchise was relatively new and adapting to change and has succeeded during the most challenging of times with the COVID pandemic. What did you like about meeting Toastique’s Founder and the rest of the corporate team? N: We really liked the bond and relationship that the founders had with their team. It was evident that they worked on the front line and were passionate about the business, the people, and maintaining the essence of the franchise brand. What did you like about Toastique’s Approval Day (formerly known as Discovery Day)? B: We enjoyed seeing the multiple franchise locations and the volume discrepancies in the business during the morning and afternoon. It was great to see the front and back of house operations and manuals to get a glimpse of training and preparation for the day-to-day. We also enjoyed meeting other prospective Toastique breakfast franchise owners to understand who/what skill sets would be running locations. What was the “A-Ha!” or “lightbulb” moment that made you want to become a franchisee with Toastique? B: The menu. N: Walking in and seeing Dupont and realizing that she could absolutely go there to work every day. Why did you want to become an entrepreneur? B: Natalie has been in the corporate world for nearly 20 years and has reached a point in her career where she would like to pursue a business that she is passionate about. N: After working for nearly 20 years in corporate leadership, Bradley decided he no longer wanted to work for other sales leaders when he felt their goals didn’t align with his. Bradley was a top achiever for most of his career, yet every quarter, he was reminded that past results meant nothing. Rather than continuing to work for others, Bradley realized he would be happiest building something long-term for himself and his family. He’s been looking for years to expand on his fitness business and find a synergistic investment opportunity to provide his current members a healthy nutritional solution pre/post class. What do you think will make you successful? N: Bradley runs a TITLE Boxing Club directly across the street from our location. There is great synergy between the two businesses, and we will “feed” our members into our Toastique healthy brunch franchise location. Down the street from our gym is a Club Pilates and a flagship Marriott Hotel “The Tillery.” We are in a unique complex with nearly 2000 residents with access to the first stop on the metro station traveling to downtown Baltimore City. Our center has several restaurants and bars, quick-stop lunch places, and gyms, but nothing that offers a healthy meal! Natalie and Bradley’s experience in leadership, retail management, people management, and the restaurant industry should help them create an excellent environment that will deliver a unique fast-casual restaurant offering the only healthy meal in the center. What set Toastique apart, in your eyes, from other franchise investment opportunities in the Food/Fast Casual Industry? B: The menu, the adaptability to change in the marketplace, and the seasonal offerings allow for revenue streams that many other restaurant franchises wouldn’t allow for. What advice would you give to a potential Franchise Owner? N: Please research other similar businesses in the same industry and talk with owners within their businesses. When I was interested in Clean Juice, I was invited to Discovery Day and reviewed the financials they supplied, put together my own financials sheet, and just couldn’t come up with ways to break even. I spoke with several Franchise Owners and found many disgruntled franchisees in the system who lost a ton of money. With Toastique, there weren’t many Franchise Owners to speak with, so I spent time visiting different locations after we opted in to get a vibe on the people, their temperament, the traffic, the sales volume, etc., to see if it was in line with what the daily sales forecasts were. We were quite pleased with what we saw. Start scouting real estate early if you don’t already have a place in mind. The right real estate is key to the business’s success outside of the people you hire. How much did Toastique’s emphasis on healthy living and creating food made with whole, healthy ingredients influence your choice to own a franchise with them? B: Very much so as it aligns with our daily lifestyle. What are you looking forward to most about owning your own Toastique breakfast franchise? N: We are excited to go to a place that is vibrant and clean and be able to sell a healthy breakfast menu to the public! Be Like the Plotkin’s & Get Yourself on the Toastique Bandwagon Don’t wait any longer to secure your Toastique healthy breakfast restaurant franchise location because our territories are flying off the shelf almost as fast as our Avocado Smash! Visit our Franchise Website and let’s get going!
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Introducing Toastique to Ann Arbor, MI with Legacy Driven Candace Kovar!
We’ll never get tired of saying it – the Toastique breakfast franchise continues to grow, and what was once just a single gourmet toast and juice bar in Washington, D.C. continues to blow all expectations out of the water! Together with our dozens of Franchise Owners and stellar corporate team, we’re continuing to expand well past our northeast home base and making healthy brunch options more and more accessible for millions of people across the country. Even with all this growth, we still love to stop and celebrate every little win and new Franchise Owner, so this month, we’re excited to welcome a new, devoted health-food lover to our family: Candace Kovar! We can’t wait to tell you all about the family she’s built and sees as her motivation, her passion for bringing a healthy option to her community, and how she made the jump into entrepreneurship. So, grab your favorite smoothie or cold-pressed juice, and let us introduce you to our newest breakfast restaurant Franchise Owner. Let’s Get to Know Candace Kovar, the Newest Addition to the Toastique Franchise! From a Family in Franchising to a Degree in Clinical Psychology Unlike many people that take the leap to join the franchise world, Candace Kovar came to us with a history in franchising; her family owned their fair share of pizza franchises, so she was introduced to the franchise industry as a child, growing up in the stores and learning the ins and outs of the business from an early age. Once she became old enough, she worked her way through the positions of a store up to an Executive Assistant role, where she helped her mother and watched her become a strong, independent businesswoman in her own right. After high school, Candace made her way to college, where she earned her Bachelors, then Masters degree in clinical psychology, meeting her husband, Austin, along the way. Leaning on the knowledge she learned during her college years, she provided her community with services that allowed her to work with people of all ages and ranges of mental illnesses for over seven years. During this time, she also created multiple programs and assessments for the behavioral health department of her organization. This way, she could make an impact on her community through the work that continues since her absence, in addition to the community-based events and outreach she also participated in. Now, Candace is ready to shift her career and build a successful business for herself, just as she saw her mother do as a child. As a new mother herself, Candace is driven by the goal to provide that same experience her mother provided to her and instill a passion for entrepreneurship in her own daughter. Candace & Her Personal Life Outside of her professional roles, Candace is the picture of a new mother to a two-year-old little girl named Maeve, and finds the time she spends with her family to be the fuel that drives her. Whether it’s photographing her daughter or others in her community, or adventuring between the zoo, the house, or anywhere outside, you’ll find Candace and her husband making memories as a young family. As a wife, Candace also enjoys indulging in her love of food with her husband, making the effort to experience new places and try new foods in her local community. Getting to Know Toastique At the beginning of the pandemic, Candace began looking into business and franchise opportunities with the dream of adding to her family’s future and creating a legacy for herself. As her search led her to us, Candace followed her instincts to our Instagram where she saw creative, delicious menu items and a clean, healthy brand vibe that she could immediately picture herself in. From the products to the processes, Candace saw her passion for health and wellness finding a home in her own Toastique Gourmet Toast & Juice Bar and giving her the outlet she could use to impact and help her community thrive. After seeing the same excitement in her husband, the couple decided to make a move and reach out to start their own Toastique healthy breakfast franchise journey. The more time Candace spent exploring Toastique as a potential future for herself and her family, the more she loved the boutique feel in every aspect of our franchise brand. She appreciated our founder, Brianna, and the mission she brought to the table as she grew her first few breakfast restaurant locations to the major franchise it is today. Candace sees Brianna’s passion and drive and found that even the cost of a Toastique breakfast franchise opportunity was well worth it ten times over and is motivated to bring this same passion to Michigan, a relatively untapped market in the health and wellness industry. “Gourmet toast is desired, as well as juices and smoothies, and I know Ann Arbor is the perfect fit [for Toastique] to call home,” Candace enthused in a recent interview just after she was awarded her territory. Love of Conscious, Healthy Living As with all of us, Candace is no stranger to the disheartening feeling of paying top dollar and having high expectations, only to ultimately be met with a meal full of fillers, additives, and disappointment. So, as she learned the importance our founders Brianna and Kyle place on sourcing local produce, even those that aren’t “picture perfect,” she loved to hear that she will be able to make healthy food options accessible, while also getting the chance to work with farmers local to the Ann Arbor area. Meeting the Toastique Franchise Team Moving forward in the franchise process, Candace had the opportunity to meet Brianna and our corporate team, as well as attend an Approval Day, and she had only positive things to say about the process! With her love of businesswomen stemming from her relationship with her mother, Candace gushed about our founders, saying, “Brianna is an incredible example of a lady-boss. She is humble, kind, and an extremely hard worker – all qualities I see in myself and would want to partner with. Running multiple businesses as a young female is so inspiring, and again bringing it back to my daughter, such a great example of what to strive for.” “Kyle is driven, and equally as hard working, wears so many hats, and manages to keep you feeling a part of the family. Our time spent with [the founders] over video calls and in DC has been so personal and welcoming. The whole team makes you feel like you’re a part of a fast-growing community and they just want to have your back – I haven’t felt ‘alone’ in this process at all, it’s comforting and exciting!” When Approval Day came around and Candace had the opportunity to learn the entire Toastique process – from observing the operations process to seeing the facilities and learning about the build-out–she found herself and her husband even more aligned with the healthy franchise brand than before. The couple loved the way Brianna and Kyle connected with their customers and employees and plan to emulate the same presence that our founders have with each breakfast restaurant franchise location. After sampling the menu and recognizing that everything tasted as delicious as they looked online, Candace and Austin returned home craving more. Luckily, there’s more gourmet toast and health-focused recipes on the horizon for them as they dive into brunch franchise ownership and join the Toastique family this year! Needless to say, we can’t wait to see how Candace and Austin leverage their lifetime of experiences and drive to build something for themselves and their daughter as they join the Toastique Healthy Franchise family! Hear What Candace Had to Say in Our Recent Chat After awarding Candace her very own Toastique Gourmet Toast & Juice Bar franchise, we sat down with her to get to know her perspective on her Toastique journey so far and what she’s most excited about moving forward! Why did you want to become an entrepreneur? Candace: “First, because I feel the call to be my own boss and to make a difference in others’ lives. Second, I have the drive to be the best version of myself, for me, and to be the best example I can for my daughter. Being a female entrepreneur can show her that she can do whatever she wants in this life, that hard work is nothing to fear, and if you enjoy every minute of what you do, life will forever be full.” In your eyes, what sets Toastique apart from other franchise business opportunities in the fast-casual food industry? C: “Toastique is so beautiful, unique, and detail-oriented. When compared to other franchises, Toastique sets the bar at the top. The quality of ingredients and presentation, as well as the operation of this franchise, sets it apart from any other opportunity I’ve come across.” What was the “a-ha” or “lightbulb” moment that made you want to franchise with Toastique? C: “There were many A-ha moments. One [was] the first time I laid eyes on Toastique’s social media and saw their style [and] charming uniqueness. The moment that really sealed the deal, that I knew I wanted to be a part of this business, was my husband [and my] first video meeting with Brianna. That meeting allowed me to see the vision that Brianna has for the business and her values, which spoke directly to me. I felt understood as a franchisee, wanting the utmost attention to detail.” What are you looking forward to most about owning your own Toastique breakfast restaurant? C: “Being proud to say I own a Toastique. To have something that is mine, my family’s, [and] my daughter’s. It’s so important to my husband and I to share experiences with our daughter, and this will be the best adventure of our lives!” What advice would you give to a potential Franchise Owner? C: “Be confident in your abilities: it’s advice I give to myself whenever I start to feel nervous about the next step or about the future. I remind myself how capable I am of being successful and that I have the skills, and will gain so many more new skills, to help thrive in any environment. There are many hats, but if we wear them well [and] have an incredible team, we can get through it and grow into the best franchise owner you’ve ever imagined.” Are you ready to join Candace and take the leap of faith that leads you to open your very own Toastique Gourmet Toast & Juice Bar franchise and bring healthy food alternatives to your community? With just a ten-minute call, you might find the business opportunity your life has been needing and the delicious food your stomach has been craving. See what’s made Toastique so special (and successful!) and talk to our team to get started today.
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Atlanta is Getting a Toastique Thanks to Air Force Veteran Nicole Wiley!
Toastique Gourmet Toast & Juice Bar has broken records and exceeded expectations nearly every month this year, but we’re not done yet! As the year begins to close, we still can’t wait to announce our final territories awarded this year and introduce you to a couple more of the newest Franchise Owners to join the Toastique franchise. This month, we’re excited to finally expand to a new market as our newest Franchisee, Nicole Wiley, begins the process of opening our first-ever Atlanta, Georgia location! Meet Our First Georgia Franchise Owner, Nicole Wiley! Nicole’s Military Service & Professional Background Before she began considering franchising or how many career changes she would make in her journey, Nicole Wiley was an Officer in the United States Air Force for 25 years. After finally retiring and hanging up her uniform, she enjoyed retired life for a couple of years until she took up part-time work with an online-based accounting firm. It was at this time that the COVID-19 pandemic began, forcing her to work longer, busier hours than she’d planned. From there, she decided to look into full-time employment seriously, and she eventually joined the Federal Aviation Administration as an Aircraft Engineer Program Assistant. While Nicole expressed how rewarding her day job has been since joining the FAA, she couldn’t help but feel like there was more that she could do – for both her family and her community. With grandchildren on the way, she believes that now is the time to create something lasting so she can set aside something more for the future generations of her family and contribute to her community in a more substantial way. Moving Into Franchising & Choosing Toastique After Nicole moved back into full-time work, she began to consider what alternatives existed that would allow her to build substantial, scalable wealth. Then, after experiencing her first acai bowl on a visit to Martha’s Vineyard in September of 2022 and craving it after returning home, Nicole realized there was a huge gap in her market. She was hungry for healthy alternatives during her daily commute but couldn’t find anything that satisfied that desire anywhere remotely close to either her home or work. This led her down a franchising rabbit hole, where she learned about a variety of different health-focused restaurant concepts, eventually delivering her to Toastique. “I don’t feel Toastique can fail, given the right location in this city, given their model, [and] given the look of the food. The taste is so great that I don’t feel it could fail, given the right market.” Since Nicole connected with our team, her dream of opening her own health-food restaurant has taken off. She already has ideas on how to be a valuable employer in the neighborhood she’s choosing for her location, and how to set up scholarships for local kids so she can make Toastique a recognized and loved name in the Atlanta metropolitan area! The Tipping Point for Nicole Nicole’s experience with Toastique is a familiar story but an exciting one nonetheless! After she chose to seriously consider our breakfast franchise as the means to bring healthy food to her corner of Atlanta, she dove into the process head first, eventually attending Approval Day. “[Before] Approval Day, I was 95% sure I wanted to do it. After that, I was 150% sure. The artistic design of the food – it looks appetizing! It makes you want to eat it and be in awe of it, like, ‘Wow! They did that? This is beautiful, let’s see how it tastes.’ [Also], the design of the restaurants looks so inviting, versus the other [franchises]. It looked so clean and modern [that] it gives you that peace when you walk in.” Nicole fell in love with everything from our gourmet toast menu to the visual appeal of our brick-and-mortar locations. However, she also found herself pleasantly surprised by the entire Discovery Process, especially when compared to her disappointing conversations with other franchise brands she pursued and then abandoned. Our commitment to building trust with our Franchisees shined through her interactions with the Toastique team, ultimately giving her the confidence she needed to become our first Georgia Franchise Owner! Chatting with Our Newest Franchise Owner! As Nicole helps us break into the Atlanta healthy restaurant market, we can’t wait to see what she has in store for her new business. So, allow us to let Nicole speak for herself as we give you a sneak peek into some of what she had to say in our recent Q&A! “Do you have any advice you would give to someone who was in your shoes and looking at franchise investment opportunities?” Nicole: “My piece of advice would be to make sure you’re with a [franchise] that values you [and] respects you in the beginning. I feel that Toastique is giving me a lot of leeway with finding the location, whereas some other franchises really don’t. But Toastique is letting you guide and run the show as opposed to some of the others [who] tell you, ‘This is where you need to be.’ I didn’t feel comfortable with that; if my location fails because I said, ‘I want to be here, this is where it needs to be,’ then it’s on me. I can accept that. If I fail because someone else told me where I should be, that would be a hard pill to swallow.” “What are you looking forward to most about owning your Toastique?” N: “I look forward to being in the restaurant, meeting people, pleasing people, [and] seeing the joy on their faces after they take a bite or two of the food or a sip of the juice. That’s immediate gratification, seeing the end result of your work right then and there; that’s rewarding to me. I [also] look forward to working with the community, to marketing, [and] getting out there, [and] maybe having some sort of collaboration with other businesses. I’m looking forward to all of that, [and] being an employer, [where] I’m out here providing jobs for other people. I’m looking forward to all of that.” If you’re anything like Nicole and you’re looking for a new way to give back to your family and neighbors, then Toastique is looking for people like you! Franchisees with our business model get the opportunity to introduce a healthy, wellness-focused restaurant to their territories, all while creating lasting wealth and making an impact in their community! Take the first step today to become the next Franchise Owner with Toastique Gourmet Toast & Juice Bar by taking our quick, one-minute quiz now!
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