Franchise Updates
COURTNEY HOY BRINGS HEALTHY FOOD FRANCHISE TO THE JERSEY SHORE!
Here we grow again! We’re thrilled to announce that our healthy food franchise is heading to the Garden State for the first time, thanks to our new Franchise Owner, Courtney Hoy! Courtney’s Stone Harbor, New Jersey location is slated to open in Spring 2021, and we couldn’t be more excited to welcome a whole new legion of devoted Toastique fans! As the sister of our CFO and Director of Construction, Kyle Izett, Courtney has gotten to see the development of the Toastique healthy food franchise from the very beginning, and watched our concept go from a single location in 2018 to multiple successful Washington, D.C.-area stores and nationwide Toastique franchise opportunities just two short years later! She says she’s inspired by “just seeing Kyle and (Toastique Founder) Brianna (Keefe) and their passion and their success and seeing how successful they have been.” Since the early days of Toastique’s foundation as a healthy food franchise, Courtney has seen its potential and had her sights set on owning a location of her own. She says, “I’ve been talking to (Brianna and Kyle), saying it would be a great model and would eventually want to be part of it.” This past summer, all the pieces fell into place when Courtney, Kyle, and Brianna were at the famed Jersey Shore and happened upon a storefront that appeared to be just the right location for a Toastique healthy food franchise. “It just kind of worked out,” Courtney recalls. “We found the spot and were like, ‘This needs to be a Toastique!’ It was so perfect that I found this wonderful location in a wonderful area- I was like, maybe it’s time for me to pull the plug and do this!” As plans for her new Toastique location began to materialize, Courtney began the process of transitioning from her previous 20-year career at YMCA to her new role of Toastique Franchise Owner. Since entrepreneurship runs in her family, owning a successful business is something that she’s seen in action her whole life. “My dad owns his own business so having a family business is something I’m familiar with,” she explains, adding, that seeing Kyle and Brianna find monumental success as business owners and Franchisors has inspired her as well. However, perhaps the biggest motivation for Courtney to own her own Toastique healthy food franchise came from the promise of freedom and schedule flexibility that will allow her to spend more quality time with her one-year-old boy. “I’m a new mom, and I love the idea of being able to set my own schedule,” she says. “I know it’s going to be the best thing I ever did!” As someone who has devoted her career to helping people attain their physical fitness goals, Courtney is happy to be in a new role that promotes wellness through healthy eating. “Coming from the Y, which is all about keeping people healthy in spirit, mind, and body, trying to keep people healthy has always been a part of me,” she shares. “Owning a Toastique is a great opportunity to do this another way.” Courtney is certain that people in the Stone Harbor area are going to get very excited about the grand opening of her Toastique, especially now that we’re all paying a little more attention to what we put into our bodies. She says, “I have friends in D.C. who are die-hard Toastique fans- they’re like, ‘THIS IS AMAZING!’ Seeing people be excited about the brand is what has drawn me to it.” The nutritional benefits of eating at a healthy food franchise like Toastique are currently on-trend as more and more people place value on preserving their personal wellness. it wasn’t the only factor in Courtney’s decision to invest in a franchise of her own- more important to her, she says, is the delicious taste of the gourmet toasts, smoothies, açaí bowls, and cold-pressed juices on our menu. “Using mostly organic products, fresh fruits and vegetables, cold-pressed juice- just the freshness of the ingredients is what’s going to set Toastique apart from the other smoothie and juice places,” she predicts. Additionally, being the only national franchise that specializes in gourmet toast creations is something that Courtney feels definitely sets Toastique apart from other healthy food franchise opportunities out there, and feels that their secret weapon is “definitely adding in the toast so it’s a little more well rounded. You can get a full meal!” Being able to offer more than the standard juice and smoothie options that our competitors have on the menu, she says, helps make Toastique into more of a meal destination than franchises that mainly cater to the post-workout crowd. “It’s just that elevation, taking healthy foods and making it something special, that makes Toastique stand out,” she says. As Courtney continues to stay on track for her April 2021 grand opening, she feels overwhelmingly positive about her chances for profitability, especially as the light at the end of the COVID tunnel begins to shine brighter. However, she says, the demand for grab-and-go healthy food options like those Toastique has to offer is something that doesn’t look likely to go away anytime soon. Though she plans to open with a main focus on takeout and delivery, Courtney sees amazing potential for her Jersey Shore Toastique location no matter what is going on in the world and has already seen some encouraging evidence to support this. “When we were walking through the property in September, there was still a pretty large number of people that were still out and about on the shore,” she recalls. “Masks aren’t going anywhere soon, but people are going to be out, wanting healthy, grab-and-go food where they can run in and out real quick.” We’re thrilled to welcome Courtney as a pioneering Franchise Owner, and can’t wait to have her with us as we continue to grow our healthy food franchise brand across the United States! Isn’t it time you found a career that can help you bring health, wellness, and delicious food to your community? Toastique is now awarding franchises in select U.S. cities, and we are looking for passionate, health-focused individuals to join our franchise family. Visit our all-new franchise website to learn more.
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EXPERTS FORECAST SUNNY OUTLOOK FOR BREAKFAST FRANCHISES IN 2021!
Is now a great time to open a breakfast franchise like Toastique? Actually, according to industry experts, 2021 may be an ideal year for entrepreneurs to explore the breakfast franchise space and capitalize on a growing trend within the foodservice industry. Following the impacts of the COVID-19 pandemic on restaurants around the world, many future breakfast Franchise Owners have found themselves wondering what lies ahead for the industry. Despite the negative effects of the pandemic, the restaurant industry is poised to see significant growth and recovery throughout 2021. When entering into the breakfast franchise restaurant industry in these trying times, it is important to take full note of current trends, as well as changes to the overall dining experience and dynamic. Entrepreneurship during this time must be carried out with precise attention to detail in order to overcome the new challenges brought about during the pandemic. Additionally, it is crucially important to keep an eye on new and evolving predictions and forecasts surrounding the breakfast franchise restaurant industry, as well as the broader foodservice industry as a whole. While it may be disheartening to research current failures within the industry, this can actually provide tremendous insight into what is not working anymore and what changes are being made in restaurants that have persevered and come out the other side successful. This article will explore current statistics and growth forecasts surrounding our industry in order to help those looking to enter into this field of business in 2021 to properly interpret and understand these numbers and predictions. We will also discuss what changes to business strategies and in-store operations will be highly important to embrace in the coming years, as well as new opportunities that have risen in recent times for breakfast franchise restaurants like Toastique. RESTAURANT INDUSTRY STATISTICS SIGNAL NEW GROWTH In 2020, the COVID-19 pandemic resulted in a drastic decrease in overall sales within the restaurant industry, with sales having fallen more that 30 percent over the course of the year compared to 2019. Although experts predict that the first quarter of 2021 will not see too much improvement, it is predicted that the industry will rise back towards its original sales seen in 2019 over the course of the year – an estimated 20 to 25 percent growth in total. Although these growth stats currently remain below where sales were at before the pandemic, it is important to note that the arrival of the COVID-19 vaccine stands to potentially provide even more significant improvements. Depending on the efficiency of distribution of the vaccine, the second half of 2021 especially may see exponential improvement beyond current predictions. Technomic, a management and consulting company centered around foodservice research, announced in December 2020 that they expect to see “strong to moderate growth” over the coming 12 months. Moreover, Technomic states that aggressive strategies and streamlining of menus will be at the forefront of successful business models. Part of this aggressive strategy mentioned by Technomic will be focusing on investing in contactless technology. Although the vaccine will eventually allow consumers to resume regular dining out experiences, 2021 is likely to see consumers remain wary of visiting restaurants to dine-in. As such, placing emphasis on sanitation, digital ordering, take-out, and social distancing will remain as crucial components of a business strategy for successful restaurants this year. EXAMINING FOODSERVICE INDUSTRY FORECASTS FOR 2021 AND BEYOND Though 2021 is not currently expected to see overall restaurant industry sales reach the same numbers as seen in 2019, the overall predictions for the industry beyond 2021 are promising. According to the National Restaurant Association, total restaurant industry sales are expected to rise to $1.2 trillion by 2030 and provide more than 17 million employment opportunities. Digital sales are expected to be a leading factor in sale increases over the coming years. Ordering food digitally, for instance, accounted for to 20 percent of all orders in 2020, rising from just 5 percent in 2018. Moreover, restaurants that offered limited in-person service in favor of more digitally oriented business models are expected to continue growing exponentially, potentially dominating the industry in years to come. Breakfast franchise and brunch-oriented restaurants have the potential to have a leg up on other more formal fine-dining or dinner oriented businesses, due to the nature of breakfast and brunch food items being easier to optimize for take-out and digital ordering – two major components of quick service restaurants. This focus on quick service is important for breakfast franchise models and other restaurants, as the industry will likely see a continued shift towards digitization and non-dine-in business models. In fact, a recently published industry outlook reports that quick-service restaurants have recovered at a faster rate and are expected to recover over half of what was lost in 2020. BEST RESTAURANT PRACTICES AND CHANGING CONSUMER DEMANDS Although the pandemic is expected to come under control in 2021, many of the measures seen utilized throughout the pandemic are likely to stick around. For instance, new staff training and more thorough sanitation practices rose in response to COVID-19 with 51 percent of staff being retrained on food safety and cleaning procedures. This heavy focus on stricter sanitation protocols is likely to be a major component that drives consumer trust and spending at specific restaurants. Having a strong marketing strategy and clear messaging will also contribute greatly to breakfast franchise restaurant success. This is especially true when it comes to attracting a more local consumer base, especially considering travelling restrictions are likely to stay in place for a good part of 2021. According to USA Today: “Building on existing social media marketing programs, operators will get more personal and localized, perhaps using geo-tracking and even facial recognition technology to anticipate customer needs and wants. Frequent-diner databases and loyalty programs will become more common.” Additionally, consumers are likely to continue favoring contactless service, outdoor dining, and curbside delivery – thus, embracing these practices will be key to attracting a loyal consumer base that results in both returning customers and a strong local reputation. Thanks to our existing partnerships with third-party delivery services, not to mention our takeout-friendly, “grab-and-go” business model, Toastique is well-positioned to provide contactless service options to our customers with minimal effort and expense for our Franchise Owners. FINAL THOUGHTS The restaurant industry, especially in regard to breakfast franchise and brunch-oriented restaurants like Toastique, is shifting the ways in which it does business. Digital ordering, quick service, and strict sanitation protocols are all major factors that stand to redefine the ways in which restaurants operate. For entrepreneurs looking to enter into the breakfast franchise restaurant industry in 2021, innovation and adaptability will be key. While existing restaurants have to restructure their entire business models, new Franchise Owners especially will have the privilege of being able to implement these new measures from the start, allowing them to budget and plan accordingly. Any new business venture is not without risk, and that includes opening a new restaurant. However, with a strong team and source of support, new restaurant owners have the opportunity to take advantage of the changing landscapes of the foodservice industry in 2021. As a breakfast franchise that serves delicious, healthy, on-the-go meals and snacks, Toastique ticks all the boxes for future growth and success in the restaurant industry. Our take-out and delivery-friendly menu and scalable footprint gives Franchise Owners the ability to nimbly pivot their business model when necessary, while our all-natural, locally sourced ingredients and focus on total-body wellness make us a fan favorite any day of the week! Visit our breakfast franchise website to learn how you can make 2021 the year you bring Toastique to your community!
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THE RETURN OF BRUNCH- WHAT TO EXPECT IN A POST-COVID SOCIETY
As a brunch franchise that prioritizes health and wellness, Toastique is looking forward to the day we can see you enjoying our gourmet toasts, smoothies, juices, and more right in our chic, rustic dining areas! Nothing will make us happier than getting to welcome new and familiar customers into our restaurants and serve up all-natural, locally-sourced menu favorites. We’re thrilled to see that day coming soon, and we are especially excited for what the end of COVID-19 will mean for our brunch Franchise Owners, some of whom may be opening their doors for the very first time in 2021. Here’s a quick look at what we foresee as the future of brunch- as well as brunch franchise locations like Toastique- as our world slowly but surely gets back to normal. The Toastique Brunch Franchise: a Pandemic-Resistant Model! The COVID-19 pandemic has left no stone unturned. Businesses, world governments, and people have had to adapt, finding workarounds and pivots to meet changing consumer needs in this “new normal” we continue to navigate. Though the restaurant industry was among one of the hardest hit by the impact of the COVID-19 pandemic, with some restaurants and franchises struggling to stay open amid statewide shutdowns, and some even closing for good. However, all is not lost- in fact, some restaurants who were able to successfully pivot their business model to emphasize take-out, delivery, or curbside service found themselves breaking even or, in some cases, remaining profitable throughout the duration of the statewide shutdowns that forced some of their competitors out of business. We’re proud to say that our brunch franchise was one such restaurant- so much so that we not only have been able to keep business thriving throughout the pandemic, but we even opened our newest Navy Yard location right in the middle of it, in June 2020! Today, nearly one year into COVID-19 and the new way of life that has emerged from it, restaurant managers and customers have gotten used to navigating ever-changing restaurant restrictions. Ordering online, through apps, or over the phone has become the norm, and people are becoming more used to either ordering takeout or delivery, eating outside on patio tables, or complying with the safety guidelines and mandates that accompany indoor dining when possible. Of course, COVID-19 won’t be here forever, though it may seem like it sometimes. We’ll be able to go out and enjoy meals with our friends and family members once more, perhaps even sooner than we think! When you stop to think about all the people who miss lazy Sunday brunches and can’t wait to get back to weekend breakfasts with their favorite crew, right now seems like a perfect time to invest in a brunch franchise like Toastique! With our healthy, all-natural meals and snacks and our built-in ‘grab-and-go’ service model, we just may be the future of brunch! Lessons from the past In 1918, the Spanish influenza epidemic took over the world in a way that was similar to what we’re seeing today. After governments and public health systems around the world were able to control it, the world experienced the “Roaring Twenties” – a decade marked by ostentatiousness, celebration, and prosperity. True, not everything turned out as desired, but one thing was clear: after getting a deadly disease under control, people were craving a sense of normalcy and even decadence after turning the corner. Financial experts anticipate a similar boom in demand for some of the things we’ve been missing most over the past year (ummm, brunch with friends, anyone?) once we’re able to return to normal. Seems to us like a pretty good time to have a Toastique brunch franchise grand opening! What this means for our brunch Franchise Owners The National Restaurant Association projects growth in the restaurant industry through 2030, with a projection of up to 17 million jobs and up to $1.3 trillion in worldwide sales by the end of the decade. As Toastique focuses on brunch and breakfast items, our Franchise Owners are well-positioned to anticipate steady growth. Did you know that: In 2020, digital sales comprised up to 20% of all total sales, showing that customers quickly adapted to changing scenarios. Breakfast and brunch items are generally cost-effective and can easily be packaged for better delivery or pick-up options. Health and wellness products are expected to continue seeing steady sales. Breakfast foods such as yogurt, granola, fruit juices, and smoothies all fall into this category. Offering these options can help your franchise stand out and cater to a growing market of health-conscious people. Smoothies and juices also continued to sell steadily in 2020 despite the pandemic, showing that millennials are interested and willing to invest in products that cater to their unique needs. The U.S. juice and smoothie market’s estimated value is $5.5 billion.* (Numbers obtained from our 2020 FDD). This sector is expected to continue to grow over the next 5 years. The future of post-COVID restaurants Breakfast and brunch franchise restaurants like Toastique have the potential to adapt quickly. Unlike fine dining or traditional casual dining restaurants, we don’t have to worry about things like hiring servers or hosts, and we can keep our menu options simple, fresh, and easy to prepare, making for either a perfect grab-and-go experience or more relaxed, come-as-you-are in-house dining when possible. Simpler menus also allow you the opportunity to focus on the following: Going paperless. COVID made people uneasy about having to touch menus that were probably never sanitized. Consumers are now used to logging onto the internet to see your offerings. No-contact options. Though many consumers are ready to dine-in, it’s likely that some people will remain weary of restaurants. No-contact options, such as creating apps, using existing third-party apps, or coming up with innovative digital options can only help you. Customers can conveniently order their favorite items and choose their pick-up or delivery method. Additional safety trainings. Food-borne illnesses and bacteria have been a problem in the restaurant industry even before the pandemic. Now is the time to beef up your safety certification, teach your staff how to properly wear and dispose of their personal protective equipment, and possibly get used to the fact that mask-wearing may become more common in the industry. In fact, customers may even insist on this, since masks prevent aerosolized droplets to get into their meals and protects them from illnesses other than COVID-19. Better social media practices. COVID-19 forced businesses of all kinds to change how they use social media. For Toastique Franchise Owners, this means an all-time high number of Instagram followers! Our brunch franchise support team helps Franchise Owners stay in touch with customers, build loyalty programs, and gather testimonials about how great your food is, all through social media. Seeing as how we were able to earn over $1 MILLION at our first store location during our first year in business,* all without spending a penny on marketing, it’s safe to say we know how to use social media to our brunch Franchise Owners’ advantage! The Takeaway The outlook for demand on places of social gathering, including brunch franchise restaurants like Toastique, is slowly on the uptick as our systems of public health continue to work hard to ensure life can go back to normal. For now, innovations in online ordering, curbside pickup, and third-party delivery helps our Franchise Owners continue to satisfy even the fiercest gourmet toast cravings to our loyal customers without skipping a beat. Brunch is about to make a big comeback as the world reopens, and with our unique menu options that can’t be found at any other national brunch franchise, Toastique is poised to be at the forefront of the action! Visit our breakfast franchise website to learn more about Toastique and how it can become a part of your community.
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5 SIGNS YOUR CITY COULD USE A HEALTHY BREAKFAST FRANCHISE
If you’re looking into owning a restaurant, have you given any thought to investing in a breakfast franchise like Toastique? Now that the return to ordinary life is on the horizon, restaurants are anticipated to be in high demand in a post-COVID era. There’s quite possibly never been a better time to open a restaurant, especially if you are part of a franchise system with a proven business model, robust support team, and the recognition and fan base that comes from being part of a national brand. As a healthy breakfast franchise that is just getting started expanding to new markets in the U.S., Toastique offers prospective Franchise Owners a unique opportunity to help build the brand as a pioneering investor, and to secure a prime location where our gourmet toasts, cold-pressed juices, smoothies, and other locally-sourced menu favorites are sure to be appreciated! …But we’re getting ahead of ourselves. If you’re just in the early stages of realizing your dream to open a restaurant, there are a few things you should look at while deciding what type of restaurant to start. For example, we may be biased here, but we can’t think of a place in the country that doesn’t love a delicious breakfast! Let’s dive into 5 signs that your city could use a healthy breakfast franchise like Toastique! HEALTH-CONSCIOUS COMMUNITY Obviously, a healthy breakfast spot needs a health-conscious community to patronize it. Toastique’s unique offering of gourmet toast creations will appeal to anyone looking for a meal that is wholesome, convenient, and not found at just any fast-casual restaurant. Add in our all-natural smoothies, cold-pressed juices, and açaí bowls, and you’ve got a unique menu designed to make anyone seeking healthy alternatives to fast-food breakfasts swoon! How do you find a health-conscious community? Look at things like walkability, for example. Walkscore.com scored the top 20 most walkable cities in the U.S., ranking bustling downtowns like San Francisco, Portland, and Denver high on the list. We find that our Toastique locations thrive in places with moderate to heavy foot traffic, which allows passers-by to see our mouthwatering creations for themselves as guests enjoy them at our outdoor patio tables. Seems that suddenly everyone gets a little breakfast FOMO when they come face-to-face with an amazing gourmet toast on their walk to work! Some other notable indicators of health-conscious communities are places with bodies of water nearby (even a lake or stream if not an ocean). While the ‘downtown’ areas tend to have a more metropolitan structure (concrete jungle, anyone?) – they also tend to include natural settings to counter-balance the effect. Think large parks, hike or bike trails, and yes – beaches. Toastique prides itself on being unlike other breakfast franchise brands by choosing locations that speak to the values of health-conscious individuals, and have found success in every new breakfast franchise location we’ve opened so far! POLITICS (BELIEVE IT OR NOT) Big cities tend to attract young and middle-aged liberals who seek to embrace their natural propensity for diversity and change. Inherently, larger cities provide much more variety than small, quiet suburbs or rural areas. There have actually been studies done to determine whether one form of thinking is tangibly “healthier” than another. However, really when it comes down to it, you’re still looking at health-centric cities to find a liberal majority, which is quite the indicator. Now, that’s not to say that you won’t find wealthy, health-conscious conservative areas that would welcome a healthy breakfast franchise like Toastique. It’s absolutely and most certainly possible. For example, a city like Saratoga Springs, NY has all the earmarks of being a fabulous place for a Toastique, and it’s typically a politically conservative city! AFFORDABLE BUSINESS REAL ESTATE It shouldn’t have to be said, but we all know that the current climate has driven many businesses to shut their doors – especially eateries. But, as they say, every cloud has a silver lining- for those opening new restaurants in 2021, finding an affordable location on a well-trafficked street has never been so cheap in a metro area. People are going back to work and need to grab a healthy, on-the-go meal on their way in or have lunch. Find yourself an area where there are large businesses nearby and where street-level companies have made the leasing or buying of space more affordable. FortuneBuilders has listed the ten fastest-growing commercial real estate market predictions, and lo-and-behold, several of these fit the rest of this list, too! Health-conscious, close to nature, and so much more. Toastique’s low overhead and quick buildout costs are a bonus to finding the perfect spot for your spot. Toastique breakfast franchise puts the dream of owning a chic, inviting space to offer healthy and all-natural foods within your reach for an affordable investment that is about a third of the cost of a typical restaurant concept. This low-barrier to entry is what gives you much more room for finding just the perfect spot to open up shop! DEMOGRAPHICS – AGE, GENDER, EDUCATION AND MORE Toastique’s menu offers Instagram-worthy options, and that’s no joke! So you’re going to want to take note of your city’s demographics regarding things like age and gender, as they relate to the probability of Instagram use. Benchmarking your data research with Instagram demographics will undoubtedly be important when deciding whether your city could use a healthy breakfast franchise. Did you know that over 500 million accounts view Instagram Stories every day? Did you know that the potential audience reach for advertisers on Instagram (which you should totally be, by the way) is 1.16 billion? Fun fact: a recent poll of users aged 16-64 finds that almost half of Instagram users also use TikTok. The age demographic that most uses Instagram are 25-34 years old. It’s the most extensive advertising audience, meaning it’s the group that most uses the social media network. Next up, and following very closely are the 18-24 year group. This age group is always searching for their next viral post opportunity means that you should probably consider a city that has a university nearby. When it comes to gender demographics in the United States, 43% of Instagram’s ad audience identifies as female, and 31% identifies as male. With over 5,700 followers, Toastique has already generated an impressive audience thanks to the naturally-Instagrammable menu items our breakfast franchise offers! ADDITIONAL LOCAL INTERESTS AND ACTIVITIES Aside from being close to nature, with a young, liberal, health-conscious community, what other activities and interests could drive traffic to your healthy breakfast venue? People who love travel, the music scene (especially park concerts and cafe-style open mic venues), food and drink, fashion, and film also tend to top the list. So think about the city you’re looking into opening up in, and check out the local interest vibe. Is there a spot open next door to a vintage record shop or an exclusive high-end boutique that could benefit from the foot traffic? Ideally, you may want to consider a space near other health-focused restaurants that serve up things like rustic-style whole-grain pizzas or maybe even a holistic vitamins shop! OWN A BREAKFAST FRANCHISE AND TOAST TO A HEALTHY FUTURE! While finding just the perfect spot to open up a healthy breakfast franchise can feel like a daunting task, the bottom line is that Toastique is, as the name implies, a totally unique take on something that everyone has relied upon for a breakfast/brunch staple. It’s familiar, with a twist. It feels indulgent, like a guilty pleasure, but without any guilt! It’s comfort food gone elaborate and kooky – in a good way – and boy do those photos make the mouth water! Toastique elevates toast from classic side dish to health-focused power meal, a fresh new take on a beloved favorite. Our customizable gourmet toasts provide guests with a healthy, wholesome, convenient meal option that is never found at any other fast-casual restaurant. Along with an array of all-natural smoothies, cold-pressed juices, and açaí bowls, Toastique’s unique menu of healthy, grab-and-go meals and snacks makes us truly unlike any other breakfast franchise on earth.
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SHOULD I OPEN MY OWN RESTAURANT OR INVEST IN A BRUNCH FRANCHISE?
‘The last year has been exceptionally challenging for the restaurant industry. But the smartest of entrepreneurs also know that the pandemic didn’t hit all restaurants the same way. For aspiring business owners, the coming months may be just the right time to consider opening a restaurant that gets people excited and offers healthy, on-the-go options…a place like the Toastique brunch franchise! If you are thinking about getting into the restaurant industry, you might wonder why you should take the brunch franchise route at all. Why shouldn’t you open your own restaurant instead of riding on someone else’s brand identity? After all, isn’t an entrepreneur supposed to start from scratch? Wouldn’t that be more satisfying? The answer to the second question is that, no, it won’t be satisfying in the current scenario. As far as the first question is concerned, that in itself is the problem. Unfortunately, most people who get into the restaurant industry enter with unrealistic expectations. It helps to have an objective assessment of the problems an entrepreneur will run into. To make it easy for you, here are four problems that anyone launching an independent restaurant or standalone brunch spot will face. 4 PROBLEMS INDEPENDENT RESTAURANT ENTREPRENEURS SHOULD KNOW ABOUT Real Estate The first challenge will be finding the right real estate. As an independent restaurant entrepreneur, you should know that food is only one of the several factors based on which your patrons will judge you. Your business needs to be in the right place too. For a traditional dining establishment, the place also needs to be large enough to accommodate patrons while making room for those who wait. Of course, that’s only the beginning. Then you’ve to invest in the interiors to create the right ambiance. None of this guarantees that you’ll succeed. It only ensures that you meet the basic criteria. Permits The restaurant industry isn’t all about creating new dishes and naming cocktails. The real work is in getting the necessary permits from the local authorities and ensuring that all your procedures follow the government codes. It’s a real grind. It’s especially demanding when you’re not aware of the legalities involved. Industry veterans know the hard work behind getting all the required permits. They know how long inspections can take. For someone getting into the industry as an independent entrepreneur, it can get too challenging, too soon. Marketing This is the big one, and unfortunately, the most-overlooked issue for new restaurant entrepreneurs. A restaurant is like any other business or brand that needs marketing to drive in customers. And it’ll take a lot of time, money, and effort. When you’re launching a new brand, you’re trying to claim space among the established. For that, you need to be unique, memorable and offer a compelling proposition. Even if you’ve done all the necessary market research, things may not go according to plan. You may be launching in an area that may not like your particular brand of cuisine. Or, may not be able to afford it. To make matters worse, soon after you launch, there could be copycats with similar offerings. So, you’ll have to hire a full-time marketing agency. That means additional expenditure on their retainer fee and other marketing expenses. Pricing If you’re launching a standalone brunch spot, you won’t be able to consistently command the prices you need. Since it’ll take time for it to be a brand, you won’t be able to justify your high prices. You may be forced to offer steep discounts, come up with special offers to attract customers. Once they get used to your low prices – either on a particular product or for a bundled offering – it will be difficult to raise them again. All these will hurt your operational efficiency. But what if there was a different way to fulfill your dream of bringing healthy, delicious breakfast and brunch choices to the people of your community? If you’d rather skip the headaches associated with opening an independent restaurant. it’s time to look into investing in a brunch franchise like Toastique! WHY YOU SHOULD INVEST IN A BRUNCH FRANCHISE WITH TOASTIQUE Now that you know the problems associated with a standalone restaurant or an independent brunch spot, it’s time to think of becoming a brunch franchise with the most exciting new brunch brand in America right now. Here are seven excellent reasons for you to become a Franchise Owner with Toastique. 7 reasons to be a Franchise Owner with Toastique Unique offerings Toastique elevates toast from a classic side dish to a health-focused power meal. Our customizable gourmet toasts provide patrons with a wholesome, convenient meal option that can’t be found at any other fast-casual restaurant or independent brunch spot. For the health-conscious Consumers are ditching sugar-filled or carb-rich diets for healthier options. Along with our all-natural smoothies, cold-pressed juices, and açaí bowls, our healthy, grab-and-go meals and snacks have made us the preferred brunch brand for the health-conscious. Ideal for the “new normal” Toastique successfully survived and even thrived during the pandemic thanks to our “grab-and-go” menu offerings and our model of takeout and delivery. All our locations were operational and profitable throughout the past year- in fact, we even opened a new Toastique location in summer 2020! Low build-out cost Toastique’s launch model is franchise-friendly and highly efficient. Our build-out costs are among the lowest in the industry. As more commercial real estate becomes available, they can only get lower. Fast growth How much did our first location make in its first year of operations? Over a million dollars!* Not only that, but we managed to hit those profits without any professional marketing or advertising support. Why? Because healthy toasts is a category where Toastique has no national competition. Low overhead We have a lean, and efficient model that’s focused on fast and organic customer acquisition with low costs. This is what enabled us to finish our first two locations in 40 days. Multiple revenue streams As a Franchise Owner, you can create revenue from delivery, takeout, or dine-in as the times change. You can also earn from catering opportunities in your vicinity. There you have it, more than enough reasons to be a Toastique Franchise Owner! Before someone else claims your brunch franchise location, click here and learn how you can make it yours. Like us on Facebook. Follow us on Instagram. Subscribe to our YouTube channel. (Warning: May result in intense cravings- visit at your own risk!)
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TOASTIQUE FOUNDER MAKES A SPLASH IN THE BRUNCH FRANCHISE INDUSTRY
Toastique has been continuing to make waves as our brunch franchise grows bigger and bigger! Our wonderful Founder, Brianna Keefe, was recently featured in Franchise Dictionary Magazine as an up-and-coming Franchisor, and we couldn’t be more proud! Franchise Dictionary is a source of news and resources for current and potential Franchise Owners and operators. Their feature on Brianna covered her story, how she founded Toastique, and the incredible success we’ve achieved in a short time. Read on for a recap of those topics, and information on the Toastique franchise opportunity! ALL ABOUT BRIANNA As mentioned in the Franchise Dictionary feature, Brianna has shown a passionate interest in health and wellness from a tender age. In fact, owning a café that was centered around health was a long-time dream of hers. Her experiments with toast creations began when she became a D1 athlete in college and found that she needed the perfect combination of protein, carbohydrates, and (healthy!) fats, all in an easy, to-go format. These ingenious toast creations would go on to help her imagine and realize a café that had these yummy toasts as well as smoothies and cold-pressed juices. Her boyfriend, Kyle Izett, who has a background in commercial construction, helped her to design and build their first location in just 40 days. That’s right- the entire time it took to build a Toastique brunch franchise location took only a little over a month, from start to finish. This wasn’t just beginner’s luck, either- Kyle and his team of construction experts were able to replicate this success for the next two franchise locations, with each Toastique being ready to open for business just 40 short days after buildout began! Our first location generated over $1 million in sales* in the first year without any professional marketing. It’s safe to say that Brianna and Kyle’s expectations were blown away by that result!This success meant a second location in Alexandria, Virginia, along with another D.C. location in the Navy Yard district, which has even become our most profitable location so far despite being opened at the height of the coronavirus pandemic. Thanks to our easy-to-pivot model and grab-and-go menu items, COVID hasn’t fazed our brunch franchise! Our Stone Harbor, New Jersey location will be the next to open this year, and we couldn’t be more excited! WHAT IS TOASTIQUE? We’re a fresh new take on a beloved favorite. We took toast and elevated it from a classic side dish to a health-focused power meal. Our customizable gourmet toasts provide guests with a wholesome, convenient meal option that can’t be found at any other fast-casual restaurant. Along with an array of all-natural smoothies, cold-pressed juices, and açaí bowls, Toastique’s unique menu of healthy, grab-and-go meals and snacks makes us truly unlike any other health-focused franchise on earth. Our idea is delivered in a franchise model that accomplishes some great things. We maximized earning potential and made $1 million in sales* our first year alone, with zero marketing. We minimize risk because we have a simple business model that features a quick ramp-up time, a strong potential for returns, and a low initial investment that starts at $280,000. We promote healthy living because our gourmet toasts, juices and smoothies are all-natural. They’re quick and healthy! Overhead is low because our design is compact and efficient. Equipment is minimal so construction is quick and affordable. Remember, our first 3 locations were built in less than 40 days each! And finally, we maintain multiple revenue streams because we have the potential to earn money in a number of ways – dine-in, takeout, delivery, and catering. WHY HAS TOASTIQUE DONE SO WELL, EVEN IN A PANDEMIC? The pandemic brought in waves of shelter-in-place/stay-at-home orders. When we weren’t being told by the government to stay home, restaurants, cafés, and other eateries had a tough time accommodating customers because their layouts and operations had to slim down and change so much to comply with SOPs. We weren’t affected by these setbacks so much because of our multiple revenue stream setup. Since we offer third-party delivery, grab-and-go menu items, and online ordering, our locations didn’t just survive but thrived! We also opened a new location at the height of the pandemic. (Our ability to pivot quickly didn’t hurt either!) Our brunch franchise locations have a small footprint that means it’s perfect for taking out. Our ideal footprint is between 1,000-1,800 square feet, in a densely populated residential area that enjoys high foot traffic. Outside seating is preferred, not only to comply with social distancing guidelines, but also to show off our beautifully presented toasts, bowls, or smoothies- some of the most effective free marketing we have! Our health-focused menu was perfect during a pandemic, a time when people’s health concerns are high. The healthy, but fast-casual concept we have is a unique take on the very popular concept of juice bars, and so, what can we say? The love we showed our customers quickly became mutual. All of our ingredients are natural, made fresh in-house or sourced locally. Nothing comes out of a package because we care about being actually healthy. Our entire brand and operations are customer experience focused, because we want our customers to love us as much as we love them and keep coming back – better yet if that’s with their friends! The wonderful menu items we serve are all innovative and absolutely gorgeous, which means that they’re super Instagrammable. This makes for some more lovely free advertising. Our gourmet toast menu has something for everyone, and we are a true meal destination status different from any other more typical juice franchise. DO YOU WANT TO JOIN US HERE AT TOASTIQUE? You might think that everything we’ve said sounds amazing and that you’d love to be part of our growing family. We’d love to hear from you! If you’re interested in being a Toastique brunch Franchise Owner yourself, here are some more things you might need to know. We’re on the lookout for strong breakfast Franchise Owners to help us expand across our U.S. market. To join us, you need to be passionate about health and wellness and have a desire to serve as an ambassador of healthy eating to your community, have a strong work ethic, drive, and determination to build a successful business, and be outgoing and friendly, with outstanding communication skills and a commitment to excellent customer service. We also need you to have a strong business management background with experience in the hospitality or food-service industry, as these are fast-paced and you need to be able to keep up! Lastly, you must have the spirit of a fearless pioneer, excited to trailblaze as one of the first official Toastique Franchise Owners in the country! WHAT DOES IT TAKE TO BECOME A TOASTIQUE BRUNCH FRANCHISE OWNER? The amount necessary for initial investment ranges from $280,750 – $482,200, the franchise fee for a single location is $45,000, and we ask that our candidates have at least $150,000 in liquid capital and a net worth of $300K or higher. We also welcome multi-unit-minded investors, so we offer 3 and 5-pack franchise deals to qualifying candidates. You can ask our franchise Development Manager for more details on your initial call. If you don’t meet these requirements, we’re proud to be partnered with Benetrends, the nation’s leading small-business funding organization! You can check your eligibility on our website under “FAQ”. We can’t promise you a certain amount earned, but we are very proud of our outstanding unit economics and can’t wait to discuss these with you!Our first Toastique brunch franchise location earned $1,104,698* in its first year of operations. That was with zero paid marketing or advertising, remember! Once you complete our Questionnaire and demonstrate the financial qualifications necessary, we’ll give you our Franchise Disclosure Document, FDD, that has more detailed statements and performances of our Franchise Owners. WHAT IS IT LIKE BEING A FRANCHISE OWNER? The usual ramp-up time is 5-12 months, but we’ve completed the buildout on all three of our corporate locations in just 40 days, so you can expect a quick ramp-up with us. The estimated timeframe to breakeven is around 12-16 months after signing your agreement, though of course we can’t make any guarantees since this depends on your specific location. We recommend hiring one General Manager, 1-2 Shift Leads, and 5-8 hourly employees for your Toastique location, and expecting to have 2-3 hourly employees on each shift with your GM and one shift lead. If you choose to do so, you can act as General Manager. We offer two different ownership options: Owner-Operator and Semi-Absentee. Owner-Operators should expect to work around 50-55 hours per week and are involved in the day-to-day operations as well as the development and management of team members. They also handle community relations and should be seen as the face of the business. Their tasks would include: Engaging with customers to ensure an excellent guest experience Preparing menu items Placing and receiving orders Hiring, training, and overseeing employees Managing inventory Reviewing numbers and projections Implementing marketing initiatives Semi-Absentee Owners would hire a General Manager to oversee daily operations and only be in the cafe about 2-3 hours a day to check in. This is an ideal option for Owners looking to scale into additional locations. Their tasks would include: Hiring and overseeing the General Manager Financial goal setting and review Reviewing performance, including employees, marketing initiatives, and food and labor costs Scaling into new locations All of our recipes are simple and can be completed by anyone, it doesn’t matter how skilled they are in the kitchen. Owner-Operators typically will assist with preparing menu items while Semi-Absentee Owners will have employees to handle day-to-day operations. Regardless, our Executive Chef will provide training on the preparation of all menu items as well as extensive recipes that guide you through every step. We make sure that all of our Franchise Owners get hands-on training, field support, marketing support, ad ongoing support from the Founders themselves as well as our thoughtfully assembled team of experts. And don’t worry about your real estate buildout process either. Our CFO, COO & Construction Manager Kyle Izett is a highly experienced builder and engineer, with an extensive project management background. Kyle and his team will assist with nearly every aspect of your brunch franchise location’s real estate, construction, and design, working to get it done quickly, efficiently, and below market cost! A fresh new take on a beloved favorite, Toastique elevates toast from classic side dish to health-focused power meal, making it an ideal brunch franchise opportunity for an increasingly health-conscious consumer base. Our customizable gourmet toasts provide guests with a wholesome, convenient meal option that can’t be found at any other fast-casual restaurant. Along with an array of all-natural smoothies, cold-pressed juices, and açaí bowls, Toastique’s unique menu of healthy, grab-and-go meals and snacks makes us truly unlike any other health-focused brunch franchise on earth. Come visit our website for more information!
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NEED BRUNCH RESTAURANT MARKETING ADVICE? TRY THESE 10 TIPS
So, you’ve decided to open your own brunch restaurant. Congratulations! You’ve got your location, crew, furniture, utensils, ingredients, recipes, and a cool name to top it all off! Now comes the hard part of effectively marketing it. Without that, nothing else matters. But why is marketing so important for brunch restaurants? Because, unless you’re a Franchise Owner with a renowned brunch chain, you need to get the word out for people to come. Customers have plenty of restaurant options to choose from. Your marketing will tell them why you’re the one they should check out, and patronize. You’ll have to repeatedly tell them what’s unique and compelling about your brunch restaurant. In other words, you’ve got to start from scratch. WHAT YOUR MARKETING NEEDS Your marketing strategy should be a mix of both offline and online media. Also, you’ll have to be consistent in your efforts until you start to get organic traction. In other words, until people start recommending your place on their own to their friends and families. This means you’ll have to allocate budgets early for marketing. If you reduce your marketing spends due to slow business, that will create more problems for you. The last thing you want when things slow down is to cut back on marketing. Finally, marketing requires dedicated resources to monitor performance. In case you get busy with other aspects of running your restaurant, ensure that there’s someone in charge of marketing. To make it easy for you, here are ten tips and tricks to effectively market your restaurant. 10 TRICKS TO MARKET YOUR BRUNCH RESTAURANT 1. Get the Branding Right Your restaurant’s name should be easy to remember, short, and unique. You don’t want a name that’s in three parts that customers can’t remember. If they like it, they should be able to easily refer it to their friends. A short name will also save you on signage, hoarding, menu, uniform, and other printing costs. Also, when it’s unique and short, it’s easier for customers to search for you online. Your branding should also clearly convey what your restaurant’s all about and what it specializes in. Customers shouldn’t have to wonder what you serve. Don’t try to copy the established names in your vicinity as they’ve been around for long. For this reason alone, Toastique Franchise Owners have an upper hand. The name is short, unique, and already familiar to consumers. Even before a Toastique brunch restaurant franchise is opened, there’ll be a buzz in the market. So the Founders can get going from day one. 2. Newspaper Ads & Hoardings The good news about newspaper ads is that you can potentially reach a large number of readers in one go. It’ll also give you credibility when your ad is featured in your local newspapers. The bad news? They’re expensive and a one-time affair. Plus, unless you have a discount coupon, it’s difficult to measure their success. Hoardings are temporary borders around a construction site that usually feature advertisements. You’ve probably seen these structures in your city without knowing what they are called! Hoardings are as expensive as newspaper ads, but they give you more long-term visibility since your ad will be up until the building is complete. You can also strategically put your hoardings in places that get a lot of vehicular and foot traffic in your area. 3. Pamphlets & Leaflets These are relatively inexpensive but are also ineffective when compared to other media. The trick is to get in touch with grocery chains and supermarkets in your area and request them to distribute your pamphlets and leaflets. You could go for a co-branded offer when you launch. For example, customers at a salon or a supermarket could get a discount at your restaurant if they bring the leaflets with them. 4. Google My Business Websites are fancy but the first thing in your digital marketing must be to list your restaurant on Google My Business (GMB). Upload photos, your menu, the exact address with phone numbers, website URL, working hours, and all other relevant information. Whether you have a website or not, your customers will be talking about you online. Google Reviews have become crucial for the success of local businesses like restaurants. With a GMB profile, your customers will be able to leave favorable reviews that’ll get you more interest. Pro tip: If you get a negative review – and chances are that like all businesses, you too will get them – respond professionally. Apologize, offer to take the conversation to a private channel, and tell them how you’ve responded to their complaint. Everyone online will see how you respond and so, be at your best. If you’re a Franchise Owner with Toastique, you don’t have to worry about this. There’s an experienced team to take care of all digital marketing, leaving you free to concentrate on growing your business. 5. Yelp If Google is where the world goes to search, find, and review products and services, Yelp is where they go to find and review local businesses. Your brunch restaurant needs a strong Yelp presence with all the necessary information, photos, and your location. You should also showcase your menu, what makes your place unique, and any promotions and offers you may have. Don’t forget to add additional features like parking and WiFi. Like Google Reviews, you should have a code of conduct for managing Yelp reviews. Thank all the positive feedback by addressing the reviewer by their name. If it’s a negative review, don’t get upset, and importantly, don’t reply immediately. Sit down with your team and figure out what happened. If it’s your mistake and if what the customer’s saying is true, apologize publicly. Try to take the conversation private through email or phone. Need some Yelp inspo? Check out the Yelp page for the Toastique location that started it all in Washington, D.C. 6. Public Relations (PR) Most successful restaurants have an effective PR strategy. That’s the reason you regularly read about them rather than see their ads. Ideally, you should hire a PR agency but that’ll turn out to be expensive. You could reach out to newspapers, food columnists, bloggers, and any social media influencer from your locality. You could propose that they talk about your brunch restaurant in exchange for a fee. If you get it right, you’ll be able to reach thousands of people and increase your brand awareness in a matter of days. 7. Localized Digital Ads Local is how you should play your digital ad game. With geo-targeting, you can reach out to those individuals who live or work in the vicinity of your brunch restaurant. That makes your advertising focused, and accountable. Your marketing mix should have Google Ads and Facebook ads. Before that, you should know what the users are searching for. Go to Google and type in brunch restaurant + your locality and see what the other prompts are. This will give you the keywords to use in your ads. Maybe your potential customers are looking for a particular dish. Maybe they’re searching for discounted brunch deals. Or restaurants close to a particular landmark. Once you have a set of keywords, use them in your local ads with geo-targeting. You should also use them in your website, GMB, and all other digital platforms. 8. Topical Marketing Marketing is about offering a compelling value proposition to interest consumers. For that, you should look for opportunities that are relevant to your audience. Is there a festival or a concert or a sports game that your locality is famous for? Try to align with that. Are you aware of all the national food days? Do you know that January 27 is National Chocolate Cake Day or that May 25 is National Wine Day? When September 26 rolls around, are you all set to celebrate National Pancake Day? If you own a brunch restaurant, it’s in your best interest to be in the know for all the fun, quirky food celebrations you can turn into promotional revenue. Get the full list here and try to come up with discounts and offers for any of your main dishes. Start the social media campaign several days early so your followers have time to get on board. 9. Show Off Your Staff This is your chance to showcase your team. The idea is to humanize your restaurant by sharing the profiles of those who work there. Instead of merely showing a photograph with their job title, write a short summary of what makes them unique. Do they have an interesting hobby? Are they saving up for education? Do they plan to travel somewhere? Those will make your staff relatable and familiar. It will also open up conversations between your staff and your customers. So, now you know how to effectively market your brunch-themed restaurant. It can be challenging if you don’t have adequate resources or an experienced team. That’s why many entrepreneurs prefer to be Franchise Owners of a proven concept like Toastique. 10. Social Media For your brunch restaurant to succeed, you must be an irresistible presence on social media. But when it comes to food, not all social media are alike. Instagram, Facebook, and Twitter (or any other platform). Remember your social media priorities in that order. Let’s put it this way. Everything about your restaurant, from the food to the interiors, should be Instagrammable. You should start your social media campaign days before the launch. Take as many photos as possible. Pro tip: You need a professional photographer. Just because your smartphone camera is awesome doesn’t mean you can do it on your own. Photography, especially food photography, is not about filters but an understanding and effective use of light. You need an experienced food photographer to get it right. Close to the day of the launch, start sharing those photos with a short description of the dish and the relevant hashtags. There should be a couple of hashtags that are unique to your restaurant but others should be about the category, location, preferences of the local population, discounts, offers, the theme of the restaurant, etc. The same’s true for Facebook although the platform allows you to be more descriptive. Along with photos, you should also post videos of the preparation of the dishes and interiors. On both Instagram and Facebook, you should use a similar set of hashtags. The golden rule of social media is that consistency beats intensity. You should post regularly, at a pre-determined time. For this, you would need a content strategy, or else you’ll end up repeating photos that’ll kill the freshness of your page. And remember, unless you’re willing to spend on ads, things take time on social media. This is another reason Toastique Franchise Owners have a head-start over independent restaurant entrepreneurs. Franchise Owners have access to an expert social media marketing team. Toastique has over 5K followers on Instagram and new Owners can use that to get social media traction in their local markets. In fact, our social media presence is so strong that we were able to earn over $1 million* in our first year of business on the strength of our followers alone, without spending any money on professional advertising or marketing efforts. The takeaway: Never underestimate the power of Insta-worthy food selfies! Advantages of Being a Toastique Franchise Owner Guaranteed Returns: Toastique has a lean and effective business model that focuses on maximizing returns while eliminating wastage. The brand earned over $1 million at its first location during the first year of business. This was without any professional or paid marketing. It was all through organic social media. Brand Equity: Toastique has a passionate customer base that the brand has acquired without running any advertising campaign. The brand’s unique product offerings have got a loyal audience that continues to organically grow. This means that as a Franchise Owner, you won’t have to unnecessarily spend on brand awareness. Marketing Support: As a Toastique brunch restaurant Franchise Owner, you will be supported by an experienced social media marketing team. You won’t have to start from scratch and pay salaries for marketing specialists. You won’t have to hire a digital marketing or PR team. You’ll have access to all the best practices that have got Toastique thousands of followers on Instagram. Multiple Revenue Streams: As a Toastique Franchise Owner, dine-in is not your only option. You can also earn revenue from catering or delivery. Invest in Healthy Living: Health-conscious consumers are redefining the brunch restaurant industry. With natural juices and gourmet toasts, Toastique is synonymous with healthy and quick meals. If you’re an aspiring entrepreneur, being a Toastique Franchise Owner is one of the easiest ways to establish yourself in the brunch restaurant industry. With a proven business model, marketing support, and industry-defining products, it’s one of the fastest-growing brands among brunch restaurants. Click here to be part of this success story and secure your future. *Numbers obtained from our 2020 FDD Like us on Facebook. Follow us on Instagram. Subscribe to our YouTube channel. (Warning: May result in intense cravings- visit at your own risk!)
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IS THERE A BREAKFAST FRANCHISE FOR SALE NEAR ME?
If there’s anything 2020 has taught you, is the importance of diversifying your income. Multiple income streams are crucial to maintaining financial security, now more than ever. Believe it or not, a restaurant franchise is a fantastic investment option. But only if you do it right. After all, as a savvy entrepreneur, you’ve probably done some research about it. And have heard about the negative results many restaurant owners have faced with their business. But what if we told you there is a way to overcome those issues, minimize your risks, and perceive revenue in a shorter time? The answer is to own a restaurant franchise. And among all the restaurant options out there, your best bet is to look into a breakfast franchise for sale. You won’t have to look very far to find a breakfast franchise for sale. After a successful run in Washington D.C, Toastique is now awarding franchises to investors across the United States. Toastique is a breakfast/brunch toast and juice bar with three locations in Washington, D.C. Its Founder, Brianna Keefe, started the first Toastique in 2018 to start her journey as an entrepreneur. Focused on wholesome food, fresh ingredients, and a simple but flavorful and innovative menu, its goal is to provide healthy food options in a relaxed atmosphere to its customers. Now, Toastique is opening opportunities for entrepreneurs to open their Toastique franchises and enjoy the same success Brianna found. All are supported by her and her team. But what are the pros and cons of owning a franchise like Toastique? Let’s find out: OWN A PIECE OF THE $800 BILLION HEALTH AND WELLNESS INDUSTRY The health and wellness industry seems to be stronger than ever. Wellness is more present than ever on people’s minds, ranging from better quality foods to corporate wellness programs. The steady growth in the healthy food market over the last few years demonstrates the predominant place that health and wellness occupy in consumer habits. Nowadays, consumers will spend more on quality food, new culinary experiences, and familiar flavors with a twist. For example, Americans now spend nearly $900,000 per month on avocado toast. The more sophisticated the market becomes, the more customers appreciate quality and a new concept to try out. MINIMIZE YOUR RISKS WITH A BREAKFAST FRANCHISE FOR SALE Setting up your independent restaurant from scratch is a tremendous risk. Even if you know the food industry and all the details that come with building a restaurant, there’s still the risk that your concept won’t take off. A franchise minimizes this risk. Franchises allow entrepreneurs the opportunity to make money by licensing a system that’s already proven to work. So while you won’t be developing your concept, you get more certainty and tools to ensure your business’ success. With an initial investment as low as $238,000, a proven business model, and support from the Founder, Brianna Keefe, and her team, you’re setting your business up for success from the start. Worried about the effects of the pandemic on the food industry? It’s not surprising, considering lockdowns did impact the restaurant industry. However, as people make their health a priority and look for more nutritious alternatives to fast food, concepts like Toastique are considered ‘recession resilient.’ LOW OVERHEAD COSTS Another advantage franchises like Toastique provide are low overhead costs. Thanks to the efficient, simple design by CFO & Director of Construction Kyle Izett, as well as a menu that doesn’t require extreme cooking equipment such as ovens, fryers, or hoods, it’s possible to set up a location in a short time. With such a quick construction time and no need for specialized cooking equipment, you’ll start seeing revenue faster. How fast? When we opened our first Toastique location, it earned $1,104,698* in its first year in operation. And that’s with absolutely NO paid marketing or advertising. If the first Toastique on Earth accomplished this, imagine what new Franchise Owners can accomplish now that we offer comprehensive marketing support and we’re over 5,000 followers strong on Instagram! NO IN-DEPTH KNOWLEDGE OF THE FOOD INDUSTRY REQUIRED While it always helps to have some experience in the industry, experience in managing previous businesses and a solid work ethic is more important if you’re investing in a breakfast franchise for sale. The plus side of owning a franchise is that all the details are already set up and decided for you. For example, with a Toastique franchise, you’ll get all the guidelines to get it started. Everything’s laid out for you to build up, so there’s no room for guesswork. Because franchises have seen proven previous success, everything you’re handed out has been tried and tested before. MAXIMIZE YOUR EARNING POTENTIAL With a Toastique franchise, your restaurant can leverage our brand to bring in multiple income streams. You can increase your revenue with delivery services and third-party takeout and even branch out to catering services. But how much can you expect to make? Within a year, our first Toastique restaurant generated over $1 million in sales.* And thanks to our sound position within the healthy food industry, you’ll tap into the very profitable $1 TRILLION health and wellness industry. We had our first three locations up and running in only 40 days and the average estimated ramp-up time is 5 to 12 months. Depending on your specific location and other specifics, the estimated timeframe to break even is approximately 12-16 months after signing your agreement. PROMOTE HEALTHY LIFESTYLES If you’re passionate about fresh, wholesome food and the positive effect it has on the body and mind, a breakfast franchise like Toastique is an excellent choice. You wouldn’t be alone. 32% of Millennials and 41% of Gen Z say they’re happy to pay more for sustainably sourced ingredients. So, you’d be tapping into a developed market with plenty of potential to continue growing. But beyond the business opportunities a healthy restaurant can bring, with a Toastique franchise, you’ll be offering a new option in healthy food in your community. COMPREHENSIVE SUPPORT The major difference between an independent restaurant owner and a Toastique Franchise Owner is that the latter doesn’t have to go at it alone. When working with a franchise, you can expect to receive hands-on training and support from day one. Expect to train at the company’s headquarters to learn the ins and outs of operations from our dedicated corporate support team. This eliminates guesswork and sets you up for success. Also, it ensures your customers get to enjoy the same experience in all locations, strengthening the brand. However, at Toastique we take training one step further by offering training by our Founder herself. Brianna and her team are invested in your success and happy to teach you all the details of the business to ensure you feel confident and ready from day 1. If you’re concerned about choosing a location, our Construction Manager Kyle Izzet will assist you through the process—from construction and inspection to contracting. Support doesn’t end after you’ve opened your Toastique franchise. You can still count on our team with our support team 24/7 for anything you might need. Also, you’ll be in touch with our team with bi-monthly calls and annual meetings to stay up to date with the latest developments, events, and promotions. And that’s not all. With a Toastique breakfast franchise for sale, you gain access to our impressive social media following of 5K followers. There’ll be no need for complicated paid ad campaigns when you already have access to a community of fans excited about the brand and happy to spread the word as unofficial brand ambassadors. That’s how we earned over $1 million during our first year in business!* FLEXIBILITY Last but not least, as an independent restaurant owner, you’ll have no choice but to be involved in many details of setting up and running the business. This might not be agreeable to some entrepreneurs who’d prefer a more absentee model where they delegate more on associates. A breakfast franchise for sale like Toastique allows you to be as involved as you like. This gives you the flexibility to be involved only in the areas of the business you enjoy the most and focus on their growth. Toastique offers two different ownership options: Owner-Operator and Semi-Absentee. As an Owner-Operator, you will be involved full time in the business and expected to take part in day-to-day operations—from engaging with customers and preparing food to marketing and budgeting. A Semi-Absentee Owner is only expected to check in a couple of hours a day to get up to date with daily operations. With this ownership option, you can take on more administrative tasks like recruiting and budgeting. It also gives you the time and freedom to continue scaling into new locations. LOOKING FOR A BREAKFAST FRANCHISE FOR SALE? TAKE A LOOK AT TOASTIQUE! An independent restaurant has some benefits. For example, it allows you to develop a concept from scratch and gives you more creative freedom. On the negative side, an independent restaurant is a more risky business venture than owning a franchise. With a franchise, you get to implement a proven model. You get easier access to investors and other financial support. A franchise provides comprehensive support and access to a dedicated community of devoted fans. A Toastique franchise offers these benefits and more. To find out more about a Toastique breakfast franchise for sale, visit our website. *Numbers obtained from our 2020 FDD Like us on Facebook. Follow us on Instagram. Subscribe to our YouTube channel. (Warning: May result in intense cravings- visit at your own risk!)
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NOT A BASIC BRUNCH FRANCHISE: DISCOVER THE TOASTIQUE DIFFERENCE
The pandemic is slowly beginning to disappear from our lives and soon things will get back to normal. This means Americans will be going out to patronize their favorite brunch franchise chains and discover new ones. All of which makes this the perfect time to invest in one of the country’s most unique and profitable brunch franchise opportunities, Toastique. Brunch is an inherently American thing and for more than a year, people couldn’t venture out and enjoy it at their favorite spots. Now they’re beginning to get out in droves and feed that appetite. If you’re an entrepreneur, this is the right time to get into the brunch franchise business. But you might wonder why you should take up a brunch franchise with Toastique. After all, wouldn’t it be easy to open a brunch spot on your own? Isn’t that the spirit of entrepreneurship all about, building something from scratch? Sadly, the thrill of entrepreneurship turns into a series of challenges if you decide to start a brunch restaurant on your own. All these problems will cost you both time and money and turn your dream into an expensive nightmare. The industry is filled with entrepreneurs who went the solo way, only to regret the decision within just months. Let’s get into the details of actually running a business. If you’re an entrepreneur or a food enthusiast or a chef who’s planning to get into the brunch industry, here’s a side-by-side analysis of going on your own and being a brunch franchise of Toastique. STARTING YOUR OWN BRUNCH SPOT VS. OWNING A TOASTIQUE BRUNCH FRANCHISE REVENUE Everything else is secondary to the financial success of your business. So, let’s start with the number one reason that makes Toastique a smarter choice for entrepreneurs. As an independent entrepreneur It’s unpredictable: Even with the best of intentions, talent, staff, location, sourcing, customer service, and marketing, you may not be able to predict what your revenue would be. Remember that even the best of restaurants have gone out of business within the first 12 months of their launch. That’s because all it needs is a minor problem with any one of these factors to jeopardize the entire operation. External disruptors: Even if you get everything right, there could still be problems because another restaurant with similar dishes, service, or ambiance may come up in the vicinity. You won’t have any control over that. So, suddenly, what felt like a predictable and smooth operation will run into severe obstacles. Limited revenue streams: As a new restaurant, you wouldn’t have multiple opportunities to create income. You’d need to establish a name for your restaurant until other possibilities open up. That’s not guaranteed and could take a long time. As a Toastique Franchise Owner Exceptionally high returns: Unlike other brunch franchises of predictable fast-food or fast-casual chains, Toastique has a proven track record of excellent revenue. But what’s the number we’re talking about? The first-ever location made annual sales of over $1 million* in its first year with absolutely no investment in marketing. Can you beat that as a solo entrepreneur? Stable revenue: Since it’s a renowned name with substantial brand awareness, your growth will be immune to restaurants launching in your vicinity. Plus, there’ll be no Toastique franchise in that region. Multiple revenue streams: As a Franchise Owner of Toastique, you won’t be limited to any one source of income. You’d be able to offer dine-in, take-out, and delivery from day one. On top of these, you’ll be able to offer catering services to increase your revenue. LOCATION This is one of the first decisions you’ll have to make because a good location won’t stay in the market for long. Plus, the longer you wait, the more expensive it may get. So, let’s first analyze what it would really be like when you’ve to find a location. As an independent entrepreneur You may not know how much space you’d need: That’s because you may not have decided whether it’d be a dine-in establishment or one that’s mostly take-out and delivery. If it’s a dine-in restaurant, you’d want to be in a location that’s accessible. You may settle for the wrong size: If you don’t have clarity on the size of your restaurant, you might choose either a bigger one or a smaller place. This will create problems for you later. Even if you’d want to change the location, you could be locked in for a lease period. You waste time: You’d also end up wasting precious time when you don’t know the size of the restaurant or its seating capacity. Any delay in the launch will also cost you money. As a Toastique Franchise Owner You’d have a better idea about the size: Toastique has an established fast-casual format. This will help you predict the seating capacity you’d need. You can also learn from the examples of other Franchise Owners to make an informed guess. You can start sooner: Once you know how much space you’d need, you can give your realtor precise requirements. That’ll help you find a spot faster and start your operations sooner. This would save you both money and time. We can give you what you need to open your Toastique brunch franchise quickly and start making money! OVERHEADS As a new player in the restaurant business, your primary aim should be to start your services as early as possible and cut down on your expenses. But it won’t be easy for those getting into the industry. As an independent entrepreneur Unavoidable delays: After finding the space, you’ll have to get the right ambiance and decor which could cost a lot. Of course, then there’s the construction or remodeling which will involve both time and expenses. After that, you’ll have to find the staff who’d be able to take care of your menu. As a Toastique Franchise Owner Quick turnaround: Toastique is renowned for its minimal, efficient, and compact design. This makes it easy for Franchise Owners to set up their restaurant and start doing business. As an example, all it took was 40 days each to build our first three locations. The construction isn’t just quick but affordable too. And since it’s a nationally recognized name, it’d be easier to find employees to work for you. MENU People choose a restaurant primarily for its menu. Although ambiance and decor play a part in the overall experience, it’s what you offer that’ll make it special. Importantly, it’d be extremely difficult to change your menu after your launch. So, you’ve got to get it right the first time. As an independent entrepreneur It’s difficult to choose the right menu: Most restaurant entrepreneurs believe that this is a straightforward choice. After all, you might like a certain kind of dish and could be proficient at it. The problem is that there could be other such restaurants in the vicinity. They may be established names with dedicated patrons. As a Toastique Franchise Owner Tasty, unique, and proven menu: Toastique has reimagined the traditional breakfast toast to make it a wholesome, and tasty meal. Along with that, there are acai bowls, cold-pressed juices, and natural smoothies. Health-conscious: If there’s one common trend in the restaurant sector, it’s the move towards healthier alternatives. Consumers are increasingly preferring food that’s not just tasty but healthier for them. That’s precisely what Toastique’s known for. Universally appealing: Toastique’s menu isn’t restricted to dishes from a certain region. This opens up your Franchise to customers with varying tastes. And let’s not forget, almost everyone loves a good toast! MARKETING You may have got the perfect location, a mouth-watering menu, reliable vendors, and the right staff to help you out. But that’s only the beginning of your journey as a restaurant entrepreneur. You’ve got to market your restaurant consistently, and in a unique manner to get people interested. As an independent entrepreneur It requires investment: A lot of it, actually. To begin with, you’d need to think of a name that sets you apart. Then, get all your collateral printed. Next, it’s time to get it out. You’ll have to either hire an advertising or digital marketing agency to take care of your marketing. That’ll involve regular investments in retainer fees and paid ads. It takes time: Even with all the investment, things take their time in marketing. It’d take weeks or months for your social media campaign to find followers. If you put up billboards, you may have to keep them up for several weeks to raise brand awareness. It requires coordination: Marketing seems fun from the outside while it’s a tedious set of chores from the inside. You’ll have to either hire someone in your team or directly take control of it. If you do it alone, that’d mean several meetings with vendors and your external marketing partners. All these take your time and focus away from crucial tasks at hand. As a Toastique Franchise Owner All taken care of: This is one of the biggest advantages of being a Franchise Owner of Toastique. With its chic, rustic, boutique feel, the brand has already made waves in both the offline and digital worlds. Toastique has more than 5K followers on Instagram alone. With a well-oiled digital marketing team, the Franchise Owner doesn’t have to worry about marketing spends or dedicated resources. You can start your operations from day one as the brand is already known and admired. The exquisite meals and gorgeous bowls usually end up as user-generated content. That’s free marketing for you from customers you would’ve never met. Which will encourage people in your vicinity to check out the restaurant. The fact that the digital marketing strategy has worked for other Franchise Owners means that you don’t have to reinvent the wheel. Plus, when marketing’s taken care of, you can focus on other important tasks. A BRUNCH FRANCHISE OPPORTUNITY LIKE NO OTHER Gourmet toast is a growing category with no nationally recognized name other than Toastique. As a Franchise Owner, you’ll be riding this wave of healthy, and tasty, toast-based delicacies. With a proven business model, quick turnaround time, and multiple revenue streams, it’s one of the safest investments that you’ll ever make as an entrepreneur. For a healthier, richer, and importantly, growth-oriented future, join us as a Franchise Owner. Click here for a decision that’ll change your life. *Numbers obtained from our 2020 FDD Like us on Facebook. Follow us on Instagram. 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