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SHOULD-I-OPEN-MY-OWN-RESTAURANT-OR-INVEST-IN-A-BRUNCH-FRANCHISE Toastique

SHOULD I OPEN MY OWN RESTAURANT OR INVEST IN A BRUNCH FRANCHISE?

by The Programmer in Franchise Updates
‘The last year has been exceptionally challenging for the restaurant industry. But the smartest of entrepreneurs also know that the pandemic didn’t hit all restaurants the same way. For aspiring business owners, the coming months may be just the right time to consider opening a restaurant that gets people excited and offers healthy, on-the-go options…a place like the Toastique brunch franchise! If you are thinking about getting into the restaurant industry, you might wonder why you should take the brunch franchise route at all. Why shouldn’t you open your own restaurant instead of riding on someone else’s brand identity? After all, isn’t an entrepreneur supposed to start from scratch? Wouldn’t that be more satisfying? The answer to the second question is that, no, it won’t be satisfying in the current scenario. As far as the first question is concerned, that in itself is the problem. Unfortunately, most people who get into the restaurant industry enter with unrealistic expectations. It helps to have an objective assessment of the problems an entrepreneur will run into. To make it easy for you, here are four problems that anyone launching an independent restaurant or standalone brunch spot will face.   

4 PROBLEMS INDEPENDENT RESTAURANT ENTREPRENEURS SHOULD KNOW ABOUT

Real Estate
The first challenge will be finding the right real estate. As an independent restaurant entrepreneur, you should know that food is only one of the several factors based on which your patrons will judge you. Your business needs to be in the right place too. For a traditional dining establishment, the place also needs to be large enough to accommodate patrons while making room for those who wait. Of course, that’s only the beginning. Then you’ve to invest in the interiors to create the right ambiance. None of this guarantees that you’ll succeed. It only ensures that you meet the basic criteria.
Toastique brunch franchise Founder Brianna Keefe
Permits
The restaurant industry isn’t all about creating new dishes and naming cocktails. The real work is in getting the necessary permits from the local authorities and ensuring that all your procedures follow the government codes. It’s a real grind. It’s especially demanding when you’re not aware of the legalities involved. Industry veterans know the hard work behind getting all the required permits. They know how long inspections can take. For someone getting into the industry as an independent entrepreneur, it can get too challenging, too soon.
Marketing
This is the big one, and unfortunately, the most-overlooked issue for new restaurant entrepreneurs. A restaurant is like any other business or brand that needs marketing to drive in customers. And it’ll take a lot of time, money, and effort. When you’re launching a new brand, you’re trying to claim space among the established. For that, you need to be unique, memorable and offer a compelling proposition. Even if you’ve done all the necessary market research, things may not go according to plan. You may be launching in an area that may not like your particular brand of cuisine. Or, may not be able to afford it. To make matters worse, soon after you launch, there could be copycats with similar offerings. So, you’ll have to hire a full-time marketing agency. That means additional expenditure on their retainer fee and other marketing expenses.
Pricing
If you’re launching a standalone brunch spot, you won’t be able to consistently command the prices you need. Since it’ll take time for it to be a brand, you won’t be able to justify your high prices. You may be forced to offer steep discounts, come up with special offers to attract customers. Once they get used to your low prices – either on a particular product or for a bundled offering – it will be difficult to raise them again. All these will hurt your operational efficiency. But what if there was a different way to fulfill your dream of bringing healthy, delicious breakfast and brunch choices to the people of your community? If you’d rather skip the headaches associated with opening an independent restaurant. it’s time to look into investing in a brunch franchise like Toastique!

WHY YOU SHOULD INVEST IN A BRUNCH FRANCHISE WITH TOASTIQUE

Now that you know the problems associated with a standalone restaurant or an independent brunch spot, it’s time to think of becoming a brunch franchise with the most exciting new brunch brand in America right now. Here are seven excellent reasons for you to become a Franchise Owner with Toastique.

7 reasons to be a Franchise Owner with Toastique

Unique offerings
Toastique elevates toast from a classic side dish to a health-focused power meal. Our customizable gourmet toasts provide patrons with a wholesome, convenient meal option that can’t be found at any other fast-casual restaurant or independent brunch spot.
For the health-conscious 
Consumers are ditching sugar-filled or carb-rich diets for healthier options. Along with our all-natural smoothies, cold-pressed juices, and açaí bowls, our healthy, grab-and-go meals and snacks have made us the preferred brunch brand for the health-conscious.
unique brunch franchise offerings
Ideal for the “new normal”
Toastique successfully survived and even thrived during the pandemic thanks to our “grab-and-go” menu offerings and our model of takeout and delivery. All our locations were operational and profitable throughout the past year- in fact, we even opened a new Toastique location in summer 2020!
Low build-out cost
Toastique’s launch model is franchise-friendly and highly efficient. Our build-out costs are among the lowest in the industry. As more commercial real estate becomes available, they can only get lower.
Fast growth
How much did our first location make in its first year of operations? Over a million dollars!* Not only that, but we managed to hit those profits without any professional marketing or advertising support. Why? Because healthy toasts is a category where Toastique has no national competition.
Low overhead We have a lean, and efficient model that’s focused on fast and organic customer acquisition with low costs. This is what enabled us to finish our first two locations in 40 days.
Multiple revenue streams
As a Franchise Owner, you can create revenue from delivery, takeout, or dine-in as the times change. You can also earn from catering opportunities in your vicinity.
Toastique brunch franchise storefront
There you have it, more than enough reasons to be a Toastique Franchise Owner!  Before someone else claims your brunch franchise location, click here and learn how you can make it yours. Like us on Facebook. Follow us on Instagram. Subscribe to our YouTube channel. (Warning: May result in intense cravings- visit at your own risk!)
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Gourmet peach and prosciutto toast with fresh greens, burrata, walnuts, and balsamic glaze served on rustic bread, paired with a refreshing peach smoothie at Toastique in Arlington, VA.

What Makes Toastique the Best Breakfast in Arlington, VA for Quick Fuel

Looking for the best breakfast in Arlington, VA? Toastique serves fresh toasts, smoothies & juices made to fuel busy mornings. Try us today.

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INTRODUCING-OUR-NEW-TOAST-JUICE-FRANCHISE-WEBSITE Toastique

INTRODUCING OUR NEW TOAST & JUICE FRANCHISE WEBSITE!

Between opening our latest location in Washington, D.C.’s Navy Yard district and launching our gourmet toast and juice franchise opportunity in cities across the U.S. for the FIRST time in our history, you can say we’ve been very hard at work here at Toastique over the past several months! Thanks to our rockstar franchise development team and our beautiful, all-new franchising website, we’ve already got calls rolling in from interested franchise investors all over America who want to bring Toastique’s unique gourmet toast and juice franchise opportunity to their community! We can’t wait to meet the amazing pioneers who are going to help us take Toastique to a national level, and we look forward to getting to know you a little better. But- first things first… Meet your Toastique Franchise Development Team! Development Director- Mike Edwards Mike will be your main point of contact once you have qualified for our Education Process. He can answer any questions you may have along the way and provide guidance and support, as well as educate you about the finer points of the Toastique brand. Brand Manager- Charlotte Wagner Charlotte works with franchise consultant networks nationwide to find qualified individuals who are interested in a staffing franchise investment opportunity. Development Manager- Hailey Hyde Hailey’s the first person you’ll speak to on the Toastique franchise development team. She’ll find out a little bit about you, and also give you more information about Toastique, our franchise opportunity, and who we’re looking for in a prospective Franchise Owner. To say that our Toastique franchise development team members are franchising experts would be an understatement. With years of franchising experience with a variety of brands, their combined expertise and understanding enables them to effectively answer any and all questions you may have about our toast and juice franchise opportunity. You’ll be in good hands as you go through your Education Process journey with your trusted team helping you to navigate every step of the way.   Our Toast and Juice Franchise Education Process Every journey begins with a single step. If you’re thinking about owning a Toastique franchise in your community, speaking to our Franchise Development Director for more information is the first step on your entrepreneurship journey. From there, you’ll move through our Franchise Education Process, which is designed to educate you on all things Toastique so that you can be sure that we’re the right franchise opportunity for you…and so we can be sure that you’re a good fit for us as a franchise candidate! Here’s an overview of what a prospective Franchise Owner can expect, from their first visit to the Toastique franchising website to the day they sign their franchise agreement: The Toastique Franchise Education Process Qualification- Complete a brief questionnaire so we can learn a bit about you. Initial Call- We’ll get acquainted with each other and find out what you’re looking for in a franchise. You’ll learn more about the franchise system, industry, and what makes Toastique a unique opportunity. We‘ll also get to find out more about your background. Unit Economics- We take a deep-dive into the numbers together so you can see how much your investment will cost …and how much you can potentially make! FDD Review- Access our Franchise Disclosure Document, which contains the nuts and bolts of the Toastique franchise, including guidelines, investment, and detailed performance information. Business Model Review- Here’s your chance to ask questions about our marketing support, operations, and economics during an in-depth review of the Toastique model. Clearance Call- It’s the moment of truth- our executive review team interviews you on a phone call to ensure that your ideals, goals, and spirit are in alignment with the Toastique brand. Discovery Day- Come to Washington, D.C., and meet the Toastique team in person! You’ll get to see the business model in action, tour a couple of our locations, and, of course, sample our amazing menu items, including our signature gourmet toasts, smoothies, juices, and more! Franchise Awarded!- We walk you through the signing of the Franchise Agreement, and voila! You officially own a Toastique franchise! Excited to get started? We encourage you to take a tour of our franchise website to get better acquainted with the Toastique opportunity. Our website is chock-full of the most important information you need to know about who we are, what makes us unique in the juice franchise space, and how much you can potentially make as a Toastique franchise pioneer! (A word to the wise, though- viewing our website on an empty stomach may lead to some pretty intense cravings for an Avocado Smash toast or a Blue Majik smoothie. Don’t say we didn’t warn you!)   Toastique is the PERFECT franchise opportunity for 2021- Here’s why! We could go on all day about what makes Toastique an amazing opportunity to own a health-focused café in your community…but let’s face it, we’re in marketing- it’s our JOB to make this franchise sound amazing! Go ahead, visit our franchise website, take a look around, and see for yourself why we’re so passionate about the Toastique brand, our delicious products, and our commitment to providing an absolutely awesome experience for our guests. Enjoy!

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COURTNEY-HOY-BRINGS-HEALTHY-FOOD-FRANCHISE-TO-THE-JERSEY-SHORE Toastique

COURTNEY HOY BRINGS HEALTHY FOOD FRANCHISE TO THE JERSEY SHORE!

Here we grow again! We’re thrilled to announce that our healthy food franchise is heading to the Garden State for the first time, thanks to our new Franchise Owner, Courtney Hoy! Courtney’s Stone Harbor, New Jersey location is slated to open in Spring 2021, and we couldn’t be more excited to welcome a whole new legion of devoted Toastique fans!  As the sister of our CFO and Director of Construction, Kyle Izett, Courtney has gotten to see the development of the Toastique healthy food franchise from the very beginning, and watched our concept go from a single location in 2018 to multiple successful Washington, D.C.-area stores and nationwide Toastique franchise opportunities just two short years later! She says she’s inspired by “just seeing Kyle and (Toastique Founder) Brianna (Keefe) and their passion and their success and seeing how successful they have been.” Since the early days of Toastique’s foundation as a healthy food franchise, Courtney has seen its potential and had her sights set on owning a location of her own. She says, “I’ve been talking to (Brianna and Kyle), saying it would be a great model and would eventually want to be part of it.”   This past summer, all the pieces fell into place when Courtney, Kyle, and Brianna were at the famed Jersey Shore and happened upon a storefront that appeared to be just the right location for a Toastique healthy food franchise. “It just kind of worked out,” Courtney recalls. “We found the spot and were like, ‘This needs to be a Toastique!’ It was so perfect that I found this wonderful location in a wonderful area- I was like, maybe it’s time for me to pull the plug and do this!” As plans for her new Toastique location began to materialize, Courtney began the process of transitioning from her previous 20-year career at YMCA to her new role of Toastique Franchise Owner. Since entrepreneurship runs in her family, owning a successful business is something that she’s seen in action her whole life. “My dad owns his own business so having a family business is something I’m familiar with,” she explains, adding, that seeing Kyle and Brianna find monumental success as business owners and Franchisors has inspired her as well. However, perhaps the biggest motivation for Courtney to own her own Toastique healthy food franchise came from the promise of freedom and schedule flexibility that will allow her to spend more quality time with her one-year-old boy. “I’m a new mom, and I love the idea of being able to set my own schedule,” she says. “I know it’s going to be the best thing I ever did!” As someone who has devoted her career to helping people attain their physical fitness goals, Courtney is happy to be in a new role that promotes wellness through healthy eating. “Coming from the Y, which is all about keeping people healthy in spirit, mind, and body, trying to keep people healthy has always been a part of me,” she shares. “Owning a Toastique is a great opportunity to do this another way.” Courtney is certain that people in the Stone Harbor area are going to get very excited about the grand opening of her Toastique, especially now that we’re all paying a little more attention to what we put into our bodies. She says, “I have friends in D.C. who are die-hard Toastique fans- they’re like, ‘THIS IS AMAZING!’ Seeing people be excited about the brand is what has drawn me to it.”   The nutritional benefits of eating at a healthy food franchise like Toastique are currently on-trend as more and more people place value on preserving their personal wellness.  it wasn’t the only factor in Courtney’s decision to invest in a franchise of her own- more important to her, she says, is the delicious taste of the gourmet toasts, smoothies, açaí bowls, and cold-pressed juices on our menu. “Using mostly organic products, fresh fruits and vegetables, cold-pressed juice- just the freshness of the ingredients is what’s going to set Toastique apart from the other smoothie and juice places,” she predicts. Additionally, being the only national franchise that specializes in gourmet toast creations is something that Courtney feels definitely sets Toastique apart from other healthy food franchise opportunities out there, and feels that their secret weapon is “definitely adding in the toast so it’s a little more well rounded. You can get a full meal!” Being able to offer more than the standard juice and smoothie options that our competitors have on the menu, she says, helps make Toastique into more of a meal destination than franchises that mainly cater to the post-workout crowd. “It’s just that elevation, taking healthy foods and making it something special, that makes Toastique stand out,” she says. As Courtney continues to stay on track for her April 2021 grand opening, she feels overwhelmingly positive about her chances for profitability, especially as the light at the end of the COVID tunnel begins to shine brighter. However, she says, the demand for grab-and-go healthy food options like those Toastique has to offer is something that doesn’t look likely to go away anytime soon. Though she plans to open with a main focus on takeout and delivery, Courtney sees amazing potential for her Jersey Shore Toastique location no matter what is going on in the world and has already seen some encouraging evidence to support this. “When we were walking through the property in September, there was still a pretty large number of people that were still out and about on the shore,” she recalls. “Masks aren’t going anywhere soon, but people are going to be out, wanting healthy, grab-and-go food where they can run in and out real quick.” We’re thrilled to welcome Courtney as a pioneering Franchise Owner, and can’t wait to have her with us as we continue to grow our healthy food franchise brand across the United States! Isn’t it time you found a career that can help you bring health, wellness, and delicious food to your community? Toastique is now awarding franchises in select U.S. cities, and we are looking for passionate, health-focused individuals to join our franchise family. Visit our all-new franchise website to learn more.

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