Nevada, here we come! Toastique, the fast-growing healthy food franchise that took the nation’s capital by storm, is now coming to Nevada with not just one or two but THREE locations. That’s right- Toastique will be opening two healthy food franchise cafés in Reno and one in Las Vegas. They will be led by a hardworking, spirited, and vivacious entrepreneur, Janelle Ordal. We’re moving West, and in great hands because we’ve got just the right Franchise Owner to lead us in Nevada!
NO PRIOR EXPERIENCE NEEDED
If you’re thinking of becoming a Franchise Owner, you’re going to want to hear what Janelle has to say about discovering the Toastique opportunity. That’s because, for starters, she doesn’t come into the industry with any previous experience of running or owning a restaurant. This is in contrast to what most people believe is required for owning a healthy food franchise like Toastique. Janelle was always committed to whatever job she was involved in. Before discovering Toastique, she had a flourishing career spread across the legal, real estate, and technology industries. Right now, she works as a major account executive for Nevada’s largest gas and electric utility. What she brings to the table is her experience spread across several industries. But importantly, it’s her willingness to learn, research, and objectively analyze any opportunity.
FIRST RESEARCH, THEN COMMIT
That’s also the second reason aspiring entrepreneurs should be interested in her approach. She didn’t merely pursue her passion of starting a business or being an owner. No, she studied the brand’s potential, its unique propositions, and then she decided to take the plunge. The third reason that makes Janelle the ideal entrepreneur is that she did comprehensive market research. She studied the restaurant sector in both Reno and LA and discovered an untapped potential. She didn’t want to open just another restaurant. She wanted to open a new concept and create a market for herself. Most entrepreneurs, like Janelle, start with a limited budget. It could be the hard-earned money from their careers and they want to make sure that their investment will bear fruit. What’s important is to study the business and the market before making any decision.
TOASTIQUE CHECKS ALL THE BOXES
Janelle Ordal did precisely that. She looked around till she found the right opportunity in Toastique. She made a calculated decision after weighing in all the factors.Is it a new concept? Yes.Is the product unique and capable of attracting customers? Yes.Will it stand out in an otherwise saturated market? Yes.Does it have a proven revenue stream? Yes.Is it free of competing Franchise Owners in the region? Yes.Is the management invested in the Franchise Owner’s growth? Yes. In Toastique, she found the opportunity that, according to her, “checked all of my boxes.”
“A WORK OF ART”
To begin with, she studied the product. She was first drawn to the picturesque food and Instagrammable menu offerings. She loved their high visual appeal and found their bright and vibrant colors to almost be like “a work of art.” But it wasn’t just the aesthetics that captivated her. She realized that Toastique wasn’t another run-of-the-mill restaurant with a flashy menu that’ll interest consumers for a month or two. She understood that Toastique knows exactly who their audience is, crafts unique food that they need, and knows how to precisely reach them, Toastique’s in-depth awareness of the larger customer shift towards healthy food is based on category insights. Janelle realized that Toastique, with its health-conscious, locally sourced ingredients, and visually stunning menu offerings, is exactly the healthy food franchise customers wanted.
EXCLUSIVITY MATTERS
Janelle also appreciated the fact that Toastique wants all its Franchise Owners to succeed and flourish. She understood that the Founders weren’t looking to blindly expand the business without caring about the financial health of the Franchise Owners. They were more interested in the long-term success and growth of the Franchise Owners. The number of Franchise Owners was less important than the financial security and stability of each Franchise Owner. That’s why Toastique only allows one Franchise Owner per region. This exclusivity maintains the brand’s premium equity and ensures that there’s no needless competition and cannibalization between Franchise Owners. The emphasis on quality over quantity not only protects the brand and its reputation but helps those who have already invested in Toastique.
“NOTHING SHORT OF AMAZING”
One of the most important aspects that sets the tone for all future engagements with the management is onboarding. In any franchise business, if the initial interactions are bureaucratic and cumbersome, you can expect the business to be problematic too. But not with Toastique. Janelle found onboarding to be easy and friendly. For an entrepreneur who decides to invest their time and money into a new concept, she knew that it was an important step of the process. According to Janelle, Hailey Hyde, Toastique’s Franchise Development Director, has been “nothing short of amazing.” She was there around the clock to answer all of Janelle’s questions. Hailey played a crucial role in her entrepreneurial journey, according to our new Franchise Owner in Nevada.
DISCOVERING FIRST-HAND
While research and analysis are all good, nothing can match discovering the brand and its management in person. That’s exactly what Toastique’s Discovery Day is designed for. It’s when Franchise Owners can directly interact with co-Founders Brianna Keefe and Kyle Izett. Janelle says that Discovery Day went “better than I had ever expected.” She quickly hit it off with Brianna and Kyle and discovered that they were extremely organized and easy to talk to. Janelle realized that the Founders were going to work just as hard as she was to ensure that her entrepreneurial dreams would succeed with Toastique. She found Brianna and Kyle to be driven, goal-oriented, and with exceptional attention to detail. But what made it all feel real to her was visiting Toastique’s DC locations. Meeting staff members and sampling the menu was a crucial step for Janelle. Standing there, she could visualize bringing Toastique to Nevada and pioneering a whole new category. She could see herself as a successful entrepreneur back in Nevada.
CONTAGIOUS VISION
Janelle’s meeting with Brianna and Kyle convinced her that she was with the right brand and the right people. As she learned about their goals for the Franchise Owners, she wanted to be more involved. The hard work the Founders had put in over the years inspired her to venture out into her entrepreneurial journey with confidence and conviction. Impressed by the Toastique Founders, Janelle says, “Their vision is contagious.” She also learned that the Founders were more than willing to use their network to help make the process easy for the Franchise Owners. What started as a formal business relationship, Janelle feels, has grown into a beautiful friendship.
FULFILLING HER OWN DREAMS
So, what made this successful executive take the plunge? After all, she has had fruitful stints across sectors with job security and a stable income. Why did she want to risk all that to be an entrepreneur? For Janelle, it was the realization that throughout her career when she was working for large corporations, she was helping achieve someone else’s dreams. Finally, she decided that “enough was enough.” She was ready to work harder than ever. But this time, it would be different. She would be working to achieve her own success and fulfill her own dreams. She always knew that she had the drive and work ethic to succeed. Now that her success and the success of her business depend on her, there is no way she’s going to let it fail. Her words echo her conviction: “It’s time to dedicate my time and efforts to my business and my dreams!”
THE RIGHT INDUSTRY, THE RIGHT NAME
A few people had questioned Janelle’s decision to enter the restaurant industry. The sector has always been known as one of the hardest to break into and find constant success. The situation has been exacerbated by the pandemic and people were worried about her foray into the restaurant industry. But her research had told her that the pandemic-induced crisis would be short-term. What mattered was a restaurant’s unique offerings, and its potential to acquire and retain customers. Plus, she knew that as an entrepreneur, she should be passionate about the products she offers. Along with that, the nature of the franchisor-franchisee relationship was also important. Finally, it had to be a brand that she would be willing to put her name and reputation behind. Toastique fit the bill perfectly.
WAITING FOR THE BIG DAY
The first Toastique locations in Nevada will be opening soon and the person who can’t wait for the big day is the one leading the brand’s foray into the state. For Janelle Ordal, it won’t only be the fact that she will be owning a healthy food franchise. It’s the fact that she’ll finally be becoming an entrepreneur. Becoming a business owner had always been her dream. After years of planning and discussing with others, she’s finally putting herself out there, taking the risk, and ready to reap the rewards. The most courageous part was taking the leap. Now that it’s done, Janelle’s focused on realizing her dream. She knows that it’ll be hard but she also knows that it’s one of the most rewarding things she has ever done. The whole process has proven to her that she’s capable of doing the hardest of things if she sets her heart and mind to it. Now she can’t wait for the opening day when she can physically see her dreams come to fruition.
IT’S ALSO PERSONAL
Opening Toastique’s first healthy food franchises in Nevada isn’t just a professional achievement for Janelle. There’s also something deeply personal about her decision. Her youngest daughter was diagnosed with Crohn’s Disease when she was four years old. For Janelle, it was exceptionally important to find a restaurant concept that’s inclusive to her daughter’s needs and provided options that she would love. Now, Janelle Ordal can’t wait to see her daughter’s face when she tries the food for the first time. From everyone at Toastique, we too can’t wait, Janelle, to see your daughter try it out. Join Janelle and other successful Franchise Owners. Click here to visit our franchise website for more information.Like us on Facebook. Follow us on Instagram. Subscribe to our YouTube channel. (Warning: May result in intense cravings- visit at your own risk!)
Between opening our latest location in Washington, D.C.’s Navy Yard district and launching our gourmet toast and juice franchise opportunity in cities across the U.S. for the FIRST time in our history, you can say we’ve been very hard at work here at Toastique over the past several months!
Thanks to our rockstar franchise development team and our beautiful, all-new franchising website, we’ve already got calls rolling in from interested franchise investors all over America who want to bring Toastique’s unique gourmet toast and juice franchise opportunity to their community! We can’t wait to meet the amazing pioneers who are going to help us take Toastique to a national level, and we look forward to getting to know you a little better.
But- first things first…
Meet your Toastique Franchise Development Team!
Development Director- Mike Edwards
Mike will be your main point of contact once you have qualified for our Education Process. He can answer any questions you may have along the way and provide guidance and support, as well as educate you about the finer points of the Toastique brand.
Brand Manager- Charlotte Wagner
Charlotte works with franchise consultant networks nationwide to find qualified individuals who are interested in a staffing franchise investment opportunity.
Development Manager- Hailey Hyde
Hailey’s the first person you’ll speak to on the Toastique franchise development team. She’ll find out a little bit about you, and also give you more information about Toastique, our franchise opportunity, and who we’re looking for in a prospective Franchise Owner.
To say that our Toastique franchise development team members are franchising experts would be an understatement. With years of franchising experience with a variety of brands, their combined expertise and understanding enables them to effectively answer any and all questions you may have about our toast and juice franchise opportunity. You’ll be in good hands as you go through your Education Process journey with your trusted team helping you to navigate every step of the way.
Our Toast and Juice Franchise Education Process
Every journey begins with a single step. If you’re thinking about owning a Toastique franchise in your community, speaking to our Franchise Development Director for more information is the first step on your entrepreneurship journey. From there, you’ll move through our Franchise Education Process, which is designed to educate you on all things Toastique so that you can be sure that we’re the right franchise opportunity for you…and so we can be sure that you’re a good fit for us as a franchise candidate!
Here’s an overview of what a prospective Franchise Owner can expect, from their first visit to the Toastique franchising website to the day they sign their franchise agreement:
The Toastique Franchise Education Process
Qualification- Complete a brief questionnaire so we can learn a bit about you.
Initial Call- We’ll get acquainted with each other and find out what you’re looking for in a franchise. You’ll learn more about the franchise system, industry, and what makes Toastique a unique opportunity. We‘ll also get to find out more about your background.
Unit Economics- We take a deep-dive into the numbers together so you can see how much your investment will cost …and how much you can potentially make!
FDD Review- Access our Franchise Disclosure Document, which contains the nuts and bolts of the Toastique franchise, including guidelines, investment, and detailed performance information.
Business Model Review- Here’s your chance to ask questions about our marketing support, operations, and economics during an in-depth review of the Toastique model.
Clearance Call- It’s the moment of truth- our executive review team interviews you on a phone call to ensure that your ideals, goals, and spirit are in alignment with the Toastique brand.
Discovery Day- Come to Washington, D.C., and meet the Toastique team in person! You’ll get to see the business model in action, tour a couple of our locations, and, of course, sample our amazing menu items, including our signature gourmet toasts, smoothies, juices, and more!
Franchise Awarded!- We walk you through the signing of the Franchise Agreement, and voila! You officially own a Toastique franchise!
Excited to get started? We encourage you to take a tour of our franchise website to get better acquainted with the Toastique opportunity. Our website is chock-full of the most important information you need to know about who we are, what makes us unique in the juice franchise space, and how much you can potentially make as a Toastique franchise pioneer!
(A word to the wise, though- viewing our website on an empty stomach may lead to some pretty intense cravings for an Avocado Smash toast or a Blue Majik smoothie. Don’t say we didn’t warn you!)
Toastique is the PERFECT franchise opportunity for 2021- Here’s why!
We could go on all day about what makes Toastique an amazing opportunity to own a health-focused café in your community…but let’s face it, we’re in marketing- it’s our JOB to make this franchise sound amazing!
Go ahead, visit our franchise website, take a look around, and see for yourself why we’re so passionate about the Toastique brand, our delicious products, and our commitment to providing an absolutely awesome experience for our guests. Enjoy!
Here we grow again! We’re thrilled to announce that our healthy food franchise is heading to the Garden State for the first time, thanks to our new Franchise Owner, Courtney Hoy! Courtney’s Stone Harbor, New Jersey location is slated to open in Spring 2021, and we couldn’t be more excited to welcome a whole new legion of devoted Toastique fans!
As the sister of our CFO and Director of Construction, Kyle Izett, Courtney has gotten to see the development of the Toastique healthy food franchise from the very beginning, and watched our concept go from a single location in 2018 to multiple successful Washington, D.C.-area stores and nationwide Toastique franchise opportunities just two short years later! She says she’s inspired by “just seeing Kyle and (Toastique Founder) Brianna (Keefe) and their passion and their success and seeing how successful they have been.”
Since the early days of Toastique’s foundation as a healthy food franchise, Courtney has seen its potential and had her sights set on owning a location of her own. She says, “I’ve been talking to (Brianna and Kyle), saying it would be a great model and would eventually want to be part of it.”
This past summer, all the pieces fell into place when Courtney, Kyle, and Brianna were at the famed Jersey Shore and happened upon a storefront that appeared to be just the right location for a Toastique healthy food franchise. “It just kind of worked out,” Courtney recalls. “We found the spot and were like, ‘This needs to be a Toastique!’ It was so perfect that I found this wonderful location in a wonderful area- I was like, maybe it’s time for me to pull the plug and do this!”
As plans for her new Toastique location began to materialize, Courtney began the process of transitioning from her previous 20-year career at YMCA to her new role of Toastique Franchise Owner. Since entrepreneurship runs in her family, owning a successful business is something that she’s seen in action her whole life. “My dad owns his own business so having a family business is something I’m familiar with,” she explains, adding, that seeing Kyle and Brianna find monumental success as business owners and Franchisors has inspired her as well.
However, perhaps the biggest motivation for Courtney to own her own Toastique healthy food franchise came from the promise of freedom and schedule flexibility that will allow her to spend more quality time with her one-year-old boy. “I’m a new mom, and I love the idea of being able to set my own schedule,” she says. “I know it’s going to be the best thing I ever did!”
As someone who has devoted her career to helping people attain their physical fitness goals, Courtney is happy to be in a new role that promotes wellness through healthy eating. “Coming from the Y, which is all about keeping people healthy in spirit, mind, and body, trying to keep people healthy has always been a part of me,” she shares. “Owning a Toastique is a great opportunity to do this another way.”
Courtney is certain that people in the Stone Harbor area are going to get very excited about the grand opening of her Toastique, especially now that we’re all paying a little more attention to what we put into our bodies. She says, “I have friends in D.C. who are die-hard Toastique fans- they’re like, ‘THIS IS AMAZING!’ Seeing people be excited about the brand is what has drawn me to it.”
The nutritional benefits of eating at a healthy food franchise like Toastique are currently on-trend as more and more people place value on preserving their personal wellness. it wasn’t the only factor in Courtney’s decision to invest in a franchise of her own- more important to her, she says, is the delicious taste of the gourmet toasts, smoothies, açaí bowls, and cold-pressed juices on our menu. “Using mostly organic products, fresh fruits and vegetables, cold-pressed juice- just the freshness of the ingredients is what’s going to set Toastique apart from the other smoothie and juice places,” she predicts.
Additionally, being the only national franchise that specializes in gourmet toast creations is something that Courtney feels definitely sets Toastique apart from other healthy food franchise opportunities out there, and feels that their secret weapon is “definitely adding in the toast so it’s a little more well rounded. You can get a full meal!” Being able to offer more than the standard juice and smoothie options that our competitors have on the menu, she says, helps make Toastique into more of a meal destination than franchises that mainly cater to the post-workout crowd. “It’s just that elevation, taking healthy foods and making it something special, that makes Toastique stand out,” she says.
As Courtney continues to stay on track for her April 2021 grand opening, she feels overwhelmingly positive about her chances for profitability, especially as the light at the end of the COVID tunnel begins to shine brighter. However, she says, the demand for grab-and-go healthy food options like those Toastique has to offer is something that doesn’t look likely to go away anytime soon. Though she plans to open with a main focus on takeout and delivery, Courtney sees amazing potential for her Jersey Shore Toastique location no matter what is going on in the world and has already seen some encouraging evidence to support this. “When we were walking through the property in September, there was still a pretty large number of people that were still out and about on the shore,” she recalls. “Masks aren’t going anywhere soon, but people are going to be out, wanting healthy, grab-and-go food where they can run in and out real quick.”
We’re thrilled to welcome Courtney as a pioneering Franchise Owner, and can’t wait to have her with us as we continue to grow our healthy food franchise brand across the United States!
Isn’t it time you found a career that can help you bring health, wellness, and delicious food to your community? Toastique is now awarding franchises in select U.S. cities, and we are looking for passionate, health-focused individuals to join our franchise family. Visit our all-new franchise website to learn more.