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GRAND-OPENING-OUR-HEALTHY-FOOD-FRANCHISE-OPENS-IN-NEW-JERSEY Toastique

GRAND OPENING! OUR HEALTHY FOOD FRANCHISE OPENS IN NEW JERSEY

by The Programmer in Franchise Updates
Toastique, the name synonymous with healthy and yummy gourmet toasts, has just opened our first healthy food franchise in New Jersey, in Stone Harbor. Leading the charge of our Jersey Shore operations is our newest Franchise Owner, Courtney Hoy, an entrepreneur who is determined to bring a convenient, healthy alternative to her town’s fast-casual dining scene. We’re always excited to announce a new Toastique location, but we’re especially excited about the Stone Harbor franchise location because it’s our first one to open outside of the Washington, D.C. area. That’s right, the healthy food franchise that’s got the nation’s capital hooked now has a location in the Garden State, and is heading West even as we speak! The grand opening and ribbon-cutting ceremony held on Friday, May 7 was a proud and deeply satisfying moment for Hoy and the rest of the Toastique team. The event was co-hosted by the Cape May County Chamber of Commerce as the town witnessed the entry of the healthy food franchise chain with its unique, healthy, and artisanal toast creations.

A MISSION TO KEEP PEOPLE HEALTHY

What makes Courtney Hoy the right person to lead Toastique’s entry into New Jersey? Well, how about her 20-year career at the YMCA for a start? That long stint in a fitness-oriented atmosphere instilled in her the need to foster the holistic and long-term development of people. “Coming from the Y, which is all about keeping people healthy in spirit, mind, and body, trying to keep people healthy has always been a part of me,” she said in an interview last year. “Owning a Toastique is a great opportunity to do this another way.” This underscores the mission that our Founder, Brianna Keefe, has always believed in- creating and serving delicious food that is healthy, distinctive, and wholesome. So, while Hoy’s responsibilities have evolved from those of her role at YMCA, she is certain that her fundamental mission in life remains the same: To help people become better versions of themselves. This profound sense of purpose and fulfillment is something that she shares with all other Franchise Owners and staff members of Toastique.

INSPIRED BY ENTREPRENEURS

Entrepreneurship isn’t something new for Hoy’s family. Her dad owns his business so she was always privy to the life of an entrepreneur. But her dad wasn’t the only inspiration for her to start something on her own. Hoy is the sister of our CFO and Director of Construction, Kyle Izett. That gave her a unique vantage point to see the growth of the healthy food franchise and its enormous potential. Seeing Kyle and Brianna find monumental success as business owners and Franchisors also inspired her to become an entrepreneur. Hoy saw how Toastique grew from a single location to several stores in Washington in a quick span. She also saw how Keefe and Izett partnered the Franchise Owners every step of the way. She wanted to be part of the Toastique journey and when she was with Kyle and Brianna and spotted the future location of her Jersey Shore Toastique last summer, “It just kind of worked out,” says Courtney.
Keefe recalls, “We first saw the space on August 29th, 2020…which was love at first sight…and immediately called the real estate agent and walked the space the same day!” Five days later, Courtney received the lease, and Kyle and Brianna went into overdrive with the rest of the Toastique support crew- facilitating the construction, permitting, interior design, and health inspection processes necessary for opening a healthy food franchise. Courtney Hoy had the full support of the Founders themselves from literally the first moment she decided to invest in a Toastique!
healthy food franchise

FOR FREEDOM, FOR FLEXIBILITY

Financial success is only a part of what inspires entrepreneurs. For Hoy, like all other Franchise Owners of Toastique, it was about freedom and flexibility. As she began her entrepreneurial journey to promote wellness through healthy food, she was sure that she didn’t want to neglect the needs of her family. The freedom to decide one’s working hours appealed to this mom of a one-year-old toddler. “I’m a new mom, and I love the idea of being able to set my own schedule,” she says. Hoy is proof that just because you’re building a highly successful business that changes the eating habits of a town doesn’t mean your family can’t still come first.

“AMAZING AND OVERWHELMING”

Every successful entrepreneur knows one thing about starting a business: You can only launch it once. So, you better get it right the first time around. Which is something Hoy doesn’t have to worry about as her Stone Harbor launch was nothing short of exceptional. Here are the numbers that prove it: 
207
Opening weekend orders
3,370
Opening month orders
986
Avaocado Smash toasts
2,583
Gourmet toasts
1,226
Açaí bowls
1,229
Smoothies
“Amazing and overwhelming,” as Courtney puts it, is one way to describe the success of the launch. After being open for just over a month, our Stone Harbor location is performing beyond all expectations! Brianna reports, “After only 36 days, [the Stone Harbor location] has been outperforming all of our [corporate-owned] stores in D.C.” But more than the overwhelming success of her first month in business, what’s been gratifying for Courtney has been the response from the customers. She’s delighted with how customers in Stone Harbor have received the healthy, artisanal, and highly Instagrammable toasts. It’s one thing to have repeat customers. For the new Toastique Franchise Owner, it’s a totally different thing when those customers bring their friends to the store. Having people rave about the food she serves them has made it all worthwhile for Courtney.
Toastique SH Grand Opening
healthy food franchise

THE JOURNEY TO COURTNEY’S GRAND OPENING

In addition to the comprehensive support with construction and buildout of the Stone Harbor location, Hoy was able to open her Toastique healthy food franchise with confidence, thanks to the unparalleled support our Franchise Owners can count on from the Founders themselves! “Kyle and I were up there for over four weeks to make sure this store was up and running smoothly,” says Brianna, adding, “I trained all employees in those four weeks and taught them everything I know!” Additionally, Brianna was on hand to work with all of our vendors, such as our dedicated Washington, D.C. bread vendor, who will be shipping flash-frozen loaves to ensure freshness, as well as local purveyors of produce, to ensure Courtney receives all of the high-quality, locally-sourced ingredients she’ll need. She says, “I also provided them with prep lists and inventory sheets catered to their specific volume and vendors to ensure the most accurate and effective preparedness.” This highly important part of the setup process will be of great value to Franchise Owners as Keefe and the rest of the Toastique team begin establishing relationships with specialty produce vendors in regions across the country. Our commitment to using fresh, local ingredients in each of our menu items is one of the cornerstones of our mission, and we’re serious about upholding that tenet in every market we enter- Brianna will make sure of it!

THE FUTURE IS EXCITING

If the mounting evidence we’re seeing concerning a shift in people’s eating habits is to be believed, these amazing first-month numbers are only the beginning for Hoy and the rest of the Toastique team. If there’s one lasting good impact of the past year and a half, it’s that people have become more health-conscious. They are mindful of what they consume and its effects on their bodies. Courtney knows that this is excellent news for a healthy food franchise like Toastique. Health and nutrition won’t be just trending topics for a while. With people understanding the importance of personal wellness and the role of food in it, Toastique stands to gain from the health-conscious choices consumers will make. Once they discover the gourmet toasts, smoothies, cold-pressed juices, and açaí bowls, they will also realize that healthy can also mean tasty and wholesome.
Of course, then there’s the exclusivity. Toastique is the only national healthy food franchise that focuses on gourmet toasts. It’s a market that Toastique has created and one which will grow with each Franchise Owner. The fact that Toastique only allows one Franchise Owner in a territory to avoid crowding and undercutting has also got Hoy excited.“I know it’s going to be the best thing I ever did,” she says. “There is no better feeling in the world than introducing the brand to a new city and witnessing an entirely new clientele rave over it,” Keefe says. “It is such a rewarding feeling and I am happy I get to share it with Courtney and all our future Franchise Owners! From day one, we gained regulars who would come back every single day. We had families that would come for breakfast and lunch in one day! The excitement full of butterflies I get on opening day never gets old so I absolutely cannot wait to feel this feeling over and over again!” You too can make your entrepreneurial dreams come true like Courtney Hoy and others. Click here for more information on how you can have a profitable and future-oriented healthy food franchise with an investment of just $280,750. Like us on Facebook. Follow us on Instagram. Subscribe to our YouTube channel. (Warning: May result in intense cravings- visit at your own risk!)
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Sarasota, Florida doesn’t have to wait long to enjoy gourmet toasts and cold-pressed juices from one of the country’s fastest-growing healthy food franchises. Toastique is coming to town under the leadership of Luke and Laura Anderson. For a franchise brand that’s synonymous with healthy and active lifestyles, there couldn’t have been a better pair to introduce Toastique to Sarasota. For the couple, it was love at first sight. “Having run multiple businesses and after researching the world of franchise businesses, I was truly impressed from the moment I received the first piece of literature about Toastique. I was all in,” says Luke about the couple’s Franchise Discovery Process. As Laura puts it, “Being the cook in the house, fueling my active family with healthy food has always been a priority.  Finding a brand that I could feel good about and help bring that concept to others greatly influenced my desire to partner with Toastique.” LET’S MEET THE ANDERSONS! Luke and Laura have lived in the Sarasota area since 2003 and in Lakewood Ranch since 2009. Their only son, Chad, is a junior at Lakewood Ranch High School. Laura, who is originally from Central California, holds a Bachelor of Science degree in Criminal Justice from Eastern Kentucky University. She was also a collegiate D1 softball team member there.  She went back to school at SCF to earn her Bachelor of Science in Nursing (RN) and was a Labor & Delivery Nurse for five years at Sarasota Memorial Hospital. Looking for an opportunity to spend more time with their son she transitioned to Lakewood Ranch High School where she has served as both a nurse and a faculty member.   Luke is from Florida and was raised in Bradenton. He attended Bayshore High School where he was a multi-sport varsity letterman and went on to play collegiate D1 football at Eastern Kentucky University and earned a Bachelor’s degree in Business Management.  He is the former owner, operator, and partner of Audio Video Partners (AVP), LLC., a low voltage and audio-video integration firm specializing in commercial projects.  Before AVP, Luke was a partner in Synergy Multimedia and later sold that business to Tempus Electronic Lifestyles. At Tempus, he served as the head of operations and project management. He recently sold his ownership in AVP to his partner to pursue new passions and business endeavors. THE RIGHT BRAND, THE RIGHT LOCATION What makes Luke and Laura the right Franchise Owners for Toastique’s new location? Well, the Andersons love the area for its “year-round active lifestyle,” as they put it. How active are the couple, by the way? Traveling, hiking, running, fitness, tennis, and cooking are some of their top leisure activities. Sounds pretty active to us! As Laura says, “We wanted a business that suited our personal and professional backgrounds. With Toastique, we knew right away that it was the perfect fit for us.” The duo is deeply involved in their community, in everything from youth sports to business networking. They also love the area for its young families and high-level public education. Considering their interests and those of the market they will operate in, Luke says they are excited to bring this new healthy and active lifestyle brand to the area. From Toastique’s point of view, they’re not just the ideal Franchise Owners. They’re also the ideal customers. 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INTRODUCING OUR NEW TOAST & JUICE FRANCHISE WEBSITE!

Between opening our latest location in Washington, D.C.’s Navy Yard district and launching our gourmet toast and juice franchise opportunity in cities across the U.S. for the FIRST time in our history, you can say we’ve been very hard at work here at Toastique over the past several months! Thanks to our rockstar franchise development team and our beautiful, all-new franchising website, we’ve already got calls rolling in from interested franchise investors all over America who want to bring Toastique’s unique gourmet toast and juice franchise opportunity to their community! We can’t wait to meet the amazing pioneers who are going to help us take Toastique to a national level, and we look forward to getting to know you a little better. But- first things first… Meet your Toastique Franchise Development Team! Development Director- Mike Edwards Mike will be your main point of contact once you have qualified for our Education Process. 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HEALTHY FOOD FRANCHISE FOUNDER MAKES FORBES’ 30 UNDER 30 LIST!

First, it was the consumers. Then the Franchise Owners caught on. Soon the industry followed suit. Now, one of the most reputed publications on the planet has recognized Brianna Keefe. The Founder of Toastique, the breakfast franchise that’s expanding all over the country, has been featured in the prestigious Forbes 30 under 30! AN EXCLUSIVE CLUB One of the most renowned media companies in the world, Forbes has become synonymous with news on business, entrepreneurship, technology, lifestyle, and investing. With over 100 million visitors exploring their website over six months, it’s the go-to name for credible news across categories.  Launched in 2011, the Forbes 30 under 30 is a carefully chosen list of 30 entrepreneurs under the age of 30. These are trailblazers that the company believes have already proven their mettle and are redefining the spaces they operate in. This year’s exclusive club of Forbes 30 under 30, for example, has collectively already raised over $1 billion in funding. A WORTHY MEMBER Brianna’s inclusion in this exceptionally exclusive list shouldn’t surprise anyone who has known her or worked with her. She has made a mark for herself in the restaurant industry for her entrepreneurship and the pathbreaking idea that’s making waves and finding customer acceptance all over the country.  She didn’t join a family business or venture into a tired and tested area. She opened a whole new category that offers fast-casual food for health-conscious people. And the business she started, Toastique, the breakfast franchise, has now become a movement with a healthy lifestyle. With every week, more and more Franchise Owners are placing their trust in her.  The fact that Brianna Keefe’s just 28 makes the achievement nothing short of incredible. A COMBINATION OF ALL HER PASSIONS Toastique wasn’t just another dream for Brianna. It’s the combination of all her dreams. Since childhood, she had been passionate about food, health, and hospitality. As she says it, she was interested in “clean living in all its forms.” The budding entrepreneur used to make smoothies in high school almost every day. At that time, her dream was to open a “smoothie shack by the beach.” At the James Madison University (JMU), Brianna as a D1 athlete cheerleader soon realized that the existing options in fast food were anything but healthy. They were certainly convenient but not at all wholesome. That’s when she started her experiments with toast, the staple of the classic American breakfast.  But Brianna didn’t want to make ordinary toasts. She wanted to see how she could make it nutritious, something that had carbohydrates, healthy fats, and of course, proteins. She soon expanded her original avocado toast to several others while being mindful of the fact that what she came up with had to be easy to carry.  In other words, she wasn’t just experimenting with the ingredients. She was also looking for an easy format that would appeal to busy professionals. A MOVEMENT IS BORN Brianna’s passion finally saw fruition when she was walking around the District Wharf, DC’s new waterfront area. It was still under construction but she could see the potential and thought to herself, “This is it.” Toastique, the breakfast franchise that would redefine brunch, was finally born.  Of course, the fact that Kyle Izett, her boyfriend, had experience in commercial construction helped her launch the concept. From design to the eventual construction, all it took was 40 days for the first Toastique location to come to life. That lean buildout and the minimal investments it requires is another reason why the brand’s Franchise Owners love its business model.  Her love for all things healthy is reflected in the luscious delicacies that are synonymous with Toastique now. More than delicious toasts, the breakfast franchise also serves lip-smacking smoothies along with cold-pressed juices.   STUNNING RESPONSE The success of the first location was beyond the wildest dreams of Brianna and Kyle. In its first year of operations, the Wharf location of Toastique generated more than $1 million in sales! What’s stunning about this feat is that the breakfast franchise didn’t use any professional advertising or marketing to generate brand awareness.  It was all word-of-mouth from its customers. They did the marketing for Toastique.  This spectacular success soon led to the opening of two more locations, one in Alexandria, Virginia, and another in the Navy Yard district. 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These will open over the next two years.  With a steady increase in the number of daily customers which is now at around 1200, Brianna and her team believe that Toastique will clock close to $7 million in revenue this year.  So, what inspires this Forbes 30 under 30 entrepreneur? “A sense of adrenaline” is how Brianna puts it. As soon as she wakes up, her mind begins to race with excitement about all that she has to get done by the end of the day. CALLING ALL ENTREPRENEURS Entrepreneurship is not for everyone, according to Brianna. You need to have passion, drive, and commitment. You also need to be hardworking, optimistic, and have a long-term commitment to the community you serve.  If you believe you have it, click here to learn more about the franchising opportunities at the breakfast franchise that’s redefining brunch and empowering entrepreneurs.

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