Toastique, the name synonymous with healthy and yummy gourmet toasts, has just opened our first healthy food franchise in New Jersey, in Stone Harbor. Leading the charge of our Jersey Shore operations is our newest Franchise Owner, Courtney Hoy, an entrepreneur who is determined to bring a convenient, healthy alternative to her town’s fast-casual dining scene. We’re always excited to announce a new Toastique location, but we’re especially excited about the Stone Harbor franchise location because it’s our first one to open outside of the Washington, D.C. area. That’s right, the healthy food franchise that’s got the nation’s capital hooked now has a location in the Garden State, and is heading West even as we speak! The grand opening and ribbon-cutting ceremony held on Friday, May 7 was a proud and deeply satisfying moment for Hoy and the rest of the Toastique team. The event was co-hosted by the Cape May County Chamber of Commerce as the town witnessed the entry of the healthy food franchise chain with its unique, healthy, and artisanal toast creations.
A MISSION TO KEEP PEOPLE HEALTHY
What makes Courtney Hoy the right person to lead Toastique’s entry into New Jersey? Well, how about her 20-year career at the YMCA for a start? That long stint in a fitness-oriented atmosphere instilled in her the need to foster the holistic and long-term development of people. “Coming from the Y, which is all about keeping people healthy in spirit, mind, and body, trying to keep people healthy has always been a part of me,” she said in an interview last year. “Owning a Toastique is a great opportunity to do this another way.” This underscores the mission that our Founder, Brianna Keefe, has always believed in- creating and serving delicious food that is healthy, distinctive, and wholesome. So, while Hoy’s responsibilities have evolved from those of her role at YMCA, she is certain that her fundamental mission in life remains the same: To help people become better versions of themselves. This profound sense of purpose and fulfillment is something that she shares with all other Franchise Owners and staff members of Toastique.
INSPIRED BY ENTREPRENEURS
Entrepreneurship isn’t something new for Hoy’s family. Her dad owns his business so she was always privy to the life of an entrepreneur. But her dad wasn’t the only inspiration for her to start something on her own. Hoy is the sister of our CFO and Director of Construction, Kyle Izett. That gave her a unique vantage point to see the growth of the healthy food franchise and its enormous potential. Seeing Kyle and Brianna find monumental success as business owners and Franchisors also inspired her to become an entrepreneur. Hoy saw how Toastique grew from a single location to several stores in Washington in a quick span. She also saw how Keefe and Izett partnered the Franchise Owners every step of the way. She wanted to be part of the Toastique journey and when she was with Kyle and Brianna and spotted the future location of her Jersey Shore Toastique last summer, “It just kind of worked out,” says Courtney.
Keefe recalls, “We first saw the space on August 29th, 2020…which was love at first sight…and immediately called the real estate agent and walked the space the same day!” Five days later, Courtney received the lease, and Kyle and Brianna went into overdrive with the rest of the Toastique support crew- facilitating the construction, permitting, interior design, and health inspection processes necessary for opening a healthy food franchise. Courtney Hoy had the full support of the Founders themselves from literally the first moment she decided to invest in a Toastique!
FOR FREEDOM, FOR FLEXIBILITY
Financial success is only a part of what inspires entrepreneurs. For Hoy, like all other Franchise Owners of Toastique, it was about freedom and flexibility. As she began her entrepreneurial journey to promote wellness through healthy food, she was sure that she didn’t want to neglect the needs of her family. The freedom to decide one’s working hours appealed to this mom of a one-year-old toddler. “I’m a new mom, and I love the idea of being able to set my own schedule,” she says. Hoy is proof that just because you’re building a highly successful business that changes the eating habits of a town doesn’t mean your family can’t still come first.
“AMAZING AND OVERWHELMING”
Every successful entrepreneur knows one thing about starting a business: You can only launch it once. So, you better get it right the first time around. Which is something Hoy doesn’t have to worry about as her Stone Harbor launch was nothing short of exceptional.Here are the numbers that prove it:
207
Opening weekend orders
3,370
Opening month orders
986
Avaocado Smash toasts
2,583
Gourmet toasts
1,226
Açaí bowls
1,229
Smoothies
“Amazing and overwhelming,” as Courtney puts it, is one way to describe the success of the launch. After being open for just over a month, our Stone Harbor location is performing beyond all expectations! Brianna reports, “After only 36 days, [the Stone Harbor location] has been outperforming all of our [corporate-owned] stores in D.C.” But more than the overwhelming success of her first month in business, what’s been gratifying for Courtney has been the response from the customers. She’s delighted with how customers in Stone Harbor have received the healthy, artisanal, and highly Instagrammable toasts. It’s one thing to have repeat customers. For the new Toastique Franchise Owner, it’s a totally different thing when those customers bring their friends to the store. Having people rave about the food she serves them has made it all worthwhile for Courtney.
THE JOURNEY TO COURTNEY’S GRAND OPENING
In addition to the comprehensive support with construction and buildout of the Stone Harbor location, Hoy was able to open her Toastique healthy food franchise with confidence, thanks to the unparalleled support our Franchise Owners can count on from the Founders themselves! “Kyle and I were up there for over four weeks to make sure this store was up and running smoothly,” says Brianna, adding, “I trained all employees in those four weeks and taught them everything I know!” Additionally, Brianna was on hand to work with all of our vendors, such as our dedicated Washington, D.C. bread vendor, who will be shipping flash-frozen loaves to ensure freshness, as well as local purveyors of produce, to ensure Courtney receives all of the high-quality, locally-sourced ingredients she’ll need. She says, “I also provided them with prep lists and inventory sheets catered to their specific volume and vendors to ensure the most accurate and effective preparedness.” This highly important part of the setup process will be of great value to Franchise Owners as Keefe and the rest of the Toastique team begin establishing relationships with specialty produce vendors in regions across the country. Our commitment to using fresh, local ingredients in each of our menu items is one of the cornerstones of our mission, and we’re serious about upholding that tenet in every market we enter- Brianna will make sure of it!
THE FUTURE IS EXCITING
If the mounting evidence we’re seeing concerning a shift in people’s eating habits is to be believed, these amazing first-month numbers are only the beginning for Hoy and the rest of the Toastique team. If there’s one lasting good impact of the past year and a half, it’s that people have become more health-conscious. They are mindful of what they consume and its effects on their bodies. Courtney knows that this is excellent news for a healthy food franchise like Toastique. Health and nutrition won’t be just trending topics for a while. With people understanding the importance of personal wellness and the role of food in it, Toastique stands to gain from the health-conscious choices consumers will make. Once they discover the gourmet toasts, smoothies, cold-pressed juices, and açaí bowls, they will also realize that healthy can also mean tasty and wholesome.
Of course, then there’s the exclusivity. Toastique is the only national healthy food franchise that focuses on gourmet toasts. It’s a market that Toastique has created and one which will grow with each Franchise Owner. The fact that Toastique only allows one Franchise Owner in a territory to avoid crowding and undercutting has also got Hoy excited.“I know it’s going to be the best thing I ever did,” she says. “There is no better feeling in the world than introducing the brand to a new city and witnessing an entirely new clientele rave over it,” Keefe says. “It is such a rewarding feeling and I am happy I get to share it with Courtney and all our future Franchise Owners! From day one, we gained regulars who would come back every single day. We had families that would come for breakfast and lunch in one day! The excitement full of butterflies I get on opening day never gets old so I absolutely cannot wait to feel this feeling over and over again!” You too can make your entrepreneurial dreams come true like Courtney Hoy and others. Click here for more information on how you can have a profitable and future-oriented healthy food franchise with an investment of just $280,750.Like us on Facebook. Follow us on Instagram. Subscribe to our YouTube channel. (Warning: May result in intense cravings- visit at your own risk!)
Between opening our latest location in Washington, D.C.’s Navy Yard district and launching our gourmet toast and juice franchise opportunity in cities across the U.S. for the FIRST time in our history, you can say we’ve been very hard at work here at Toastique over the past several months!
Thanks to our rockstar franchise development team and our beautiful, all-new franchising website, we’ve already got calls rolling in from interested franchise investors all over America who want to bring Toastique’s unique gourmet toast and juice franchise opportunity to their community! We can’t wait to meet the amazing pioneers who are going to help us take Toastique to a national level, and we look forward to getting to know you a little better.
But- first things first…
Meet your Toastique Franchise Development Team!
Development Director- Mike Edwards
Mike will be your main point of contact once you have qualified for our Education Process. He can answer any questions you may have along the way and provide guidance and support, as well as educate you about the finer points of the Toastique brand.
Brand Manager- Charlotte Wagner
Charlotte works with franchise consultant networks nationwide to find qualified individuals who are interested in a staffing franchise investment opportunity.
Development Manager- Hailey Hyde
Hailey’s the first person you’ll speak to on the Toastique franchise development team. She’ll find out a little bit about you, and also give you more information about Toastique, our franchise opportunity, and who we’re looking for in a prospective Franchise Owner.
To say that our Toastique franchise development team members are franchising experts would be an understatement. With years of franchising experience with a variety of brands, their combined expertise and understanding enables them to effectively answer any and all questions you may have about our toast and juice franchise opportunity. You’ll be in good hands as you go through your Education Process journey with your trusted team helping you to navigate every step of the way.
Our Toast and Juice Franchise Education Process
Every journey begins with a single step. If you’re thinking about owning a Toastique franchise in your community, speaking to our Franchise Development Director for more information is the first step on your entrepreneurship journey. From there, you’ll move through our Franchise Education Process, which is designed to educate you on all things Toastique so that you can be sure that we’re the right franchise opportunity for you…and so we can be sure that you’re a good fit for us as a franchise candidate!
Here’s an overview of what a prospective Franchise Owner can expect, from their first visit to the Toastique franchising website to the day they sign their franchise agreement:
The Toastique Franchise Education Process
Qualification- Complete a brief questionnaire so we can learn a bit about you.
Initial Call- We’ll get acquainted with each other and find out what you’re looking for in a franchise. You’ll learn more about the franchise system, industry, and what makes Toastique a unique opportunity. We‘ll also get to find out more about your background.
Unit Economics- We take a deep-dive into the numbers together so you can see how much your investment will cost …and how much you can potentially make!
FDD Review- Access our Franchise Disclosure Document, which contains the nuts and bolts of the Toastique franchise, including guidelines, investment, and detailed performance information.
Business Model Review- Here’s your chance to ask questions about our marketing support, operations, and economics during an in-depth review of the Toastique model.
Clearance Call- It’s the moment of truth- our executive review team interviews you on a phone call to ensure that your ideals, goals, and spirit are in alignment with the Toastique brand.
Discovery Day- Come to Washington, D.C., and meet the Toastique team in person! You’ll get to see the business model in action, tour a couple of our locations, and, of course, sample our amazing menu items, including our signature gourmet toasts, smoothies, juices, and more!
Franchise Awarded!- We walk you through the signing of the Franchise Agreement, and voila! You officially own a Toastique franchise!
Excited to get started? We encourage you to take a tour of our franchise website to get better acquainted with the Toastique opportunity. Our website is chock-full of the most important information you need to know about who we are, what makes us unique in the juice franchise space, and how much you can potentially make as a Toastique franchise pioneer!
(A word to the wise, though- viewing our website on an empty stomach may lead to some pretty intense cravings for an Avocado Smash toast or a Blue Majik smoothie. Don’t say we didn’t warn you!)
Toastique is the PERFECT franchise opportunity for 2021- Here’s why!
We could go on all day about what makes Toastique an amazing opportunity to own a health-focused café in your community…but let’s face it, we’re in marketing- it’s our JOB to make this franchise sound amazing!
Go ahead, visit our franchise website, take a look around, and see for yourself why we’re so passionate about the Toastique brand, our delicious products, and our commitment to providing an absolutely awesome experience for our guests. Enjoy!
Here we grow again! We’re thrilled to announce that our healthy food franchise is heading to the Garden State for the first time, thanks to our new Franchise Owner, Courtney Hoy! Courtney’s Stone Harbor, New Jersey location is slated to open in Spring 2021, and we couldn’t be more excited to welcome a whole new legion of devoted Toastique fans!
As the sister of our CFO and Director of Construction, Kyle Izett, Courtney has gotten to see the development of the Toastique healthy food franchise from the very beginning, and watched our concept go from a single location in 2018 to multiple successful Washington, D.C.-area stores and nationwide Toastique franchise opportunities just two short years later! She says she’s inspired by “just seeing Kyle and (Toastique Founder) Brianna (Keefe) and their passion and their success and seeing how successful they have been.”
Since the early days of Toastique’s foundation as a healthy food franchise, Courtney has seen its potential and had her sights set on owning a location of her own. She says, “I’ve been talking to (Brianna and Kyle), saying it would be a great model and would eventually want to be part of it.”
This past summer, all the pieces fell into place when Courtney, Kyle, and Brianna were at the famed Jersey Shore and happened upon a storefront that appeared to be just the right location for a Toastique healthy food franchise. “It just kind of worked out,” Courtney recalls. “We found the spot and were like, ‘This needs to be a Toastique!’ It was so perfect that I found this wonderful location in a wonderful area- I was like, maybe it’s time for me to pull the plug and do this!”
As plans for her new Toastique location began to materialize, Courtney began the process of transitioning from her previous 20-year career at YMCA to her new role of Toastique Franchise Owner. Since entrepreneurship runs in her family, owning a successful business is something that she’s seen in action her whole life. “My dad owns his own business so having a family business is something I’m familiar with,” she explains, adding, that seeing Kyle and Brianna find monumental success as business owners and Franchisors has inspired her as well.
However, perhaps the biggest motivation for Courtney to own her own Toastique healthy food franchise came from the promise of freedom and schedule flexibility that will allow her to spend more quality time with her one-year-old boy. “I’m a new mom, and I love the idea of being able to set my own schedule,” she says. “I know it’s going to be the best thing I ever did!”
As someone who has devoted her career to helping people attain their physical fitness goals, Courtney is happy to be in a new role that promotes wellness through healthy eating. “Coming from the Y, which is all about keeping people healthy in spirit, mind, and body, trying to keep people healthy has always been a part of me,” she shares. “Owning a Toastique is a great opportunity to do this another way.”
Courtney is certain that people in the Stone Harbor area are going to get very excited about the grand opening of her Toastique, especially now that we’re all paying a little more attention to what we put into our bodies. She says, “I have friends in D.C. who are die-hard Toastique fans- they’re like, ‘THIS IS AMAZING!’ Seeing people be excited about the brand is what has drawn me to it.”
The nutritional benefits of eating at a healthy food franchise like Toastique are currently on-trend as more and more people place value on preserving their personal wellness. it wasn’t the only factor in Courtney’s decision to invest in a franchise of her own- more important to her, she says, is the delicious taste of the gourmet toasts, smoothies, açaí bowls, and cold-pressed juices on our menu. “Using mostly organic products, fresh fruits and vegetables, cold-pressed juice- just the freshness of the ingredients is what’s going to set Toastique apart from the other smoothie and juice places,” she predicts.
Additionally, being the only national franchise that specializes in gourmet toast creations is something that Courtney feels definitely sets Toastique apart from other healthy food franchise opportunities out there, and feels that their secret weapon is “definitely adding in the toast so it’s a little more well rounded. You can get a full meal!” Being able to offer more than the standard juice and smoothie options that our competitors have on the menu, she says, helps make Toastique into more of a meal destination than franchises that mainly cater to the post-workout crowd. “It’s just that elevation, taking healthy foods and making it something special, that makes Toastique stand out,” she says.
As Courtney continues to stay on track for her April 2021 grand opening, she feels overwhelmingly positive about her chances for profitability, especially as the light at the end of the COVID tunnel begins to shine brighter. However, she says, the demand for grab-and-go healthy food options like those Toastique has to offer is something that doesn’t look likely to go away anytime soon. Though she plans to open with a main focus on takeout and delivery, Courtney sees amazing potential for her Jersey Shore Toastique location no matter what is going on in the world and has already seen some encouraging evidence to support this. “When we were walking through the property in September, there was still a pretty large number of people that were still out and about on the shore,” she recalls. “Masks aren’t going anywhere soon, but people are going to be out, wanting healthy, grab-and-go food where they can run in and out real quick.”
We’re thrilled to welcome Courtney as a pioneering Franchise Owner, and can’t wait to have her with us as we continue to grow our healthy food franchise brand across the United States!
Isn’t it time you found a career that can help you bring health, wellness, and delicious food to your community? Toastique is now awarding franchises in select U.S. cities, and we are looking for passionate, health-focused individuals to join our franchise family. Visit our all-new franchise website to learn more.
Is now a great time to open a breakfast franchise like Toastique? Actually, according to industry experts, 2021 may be an ideal year for entrepreneurs to explore the breakfast franchise space and capitalize on a growing trend within the foodservice industry.
Following the impacts of the COVID-19 pandemic on restaurants around the world, many future breakfast Franchise Owners have found themselves wondering what lies ahead for the industry. Despite the negative effects of the pandemic, the restaurant industry is poised to see significant growth and recovery throughout 2021.
When entering into the breakfast franchise restaurant industry in these trying times, it is important to take full note of current trends, as well as changes to the overall dining experience and dynamic. Entrepreneurship during this time must be carried out with precise attention to detail in order to overcome the new challenges brought about during the pandemic.
Additionally, it is crucially important to keep an eye on new and evolving predictions and forecasts surrounding the breakfast franchise restaurant industry, as well as the broader foodservice industry as a whole. While it may be disheartening to research current failures within the industry, this can actually provide tremendous insight into what is not working anymore and what changes are being made in restaurants that have persevered and come out the other side successful.
This article will explore current statistics and growth forecasts surrounding our industry in order to help those looking to enter into this field of business in 2021 to properly interpret and understand these numbers and predictions. We will also discuss what changes to business strategies and in-store operations will be highly important to embrace in the coming years, as well as new opportunities that have risen in recent times for breakfast franchise restaurants like Toastique.
RESTAURANT INDUSTRY STATISTICS SIGNAL NEW GROWTH
In 2020, the COVID-19 pandemic resulted in a drastic decrease in overall sales within the restaurant industry, with sales having fallen more that 30 percent over the course of the year compared to 2019. Although experts predict that the first quarter of 2021 will not see too much improvement, it is predicted that the industry will rise back towards its original sales seen in 2019 over the course of the year – an estimated 20 to 25 percent growth in total.
Although these growth stats currently remain below where sales were at before the pandemic, it is important to note that the arrival of the COVID-19 vaccine stands to potentially provide even more significant improvements. Depending on the efficiency of distribution of the vaccine, the second half of 2021 especially may see exponential improvement beyond current predictions.
Technomic, a management and consulting company centered around foodservice research, announced in December 2020 that they expect to see “strong to moderate growth” over the coming 12 months. Moreover, Technomic states that aggressive strategies and streamlining of menus will be at the forefront of successful business models.
Part of this aggressive strategy mentioned by Technomic will be focusing on investing in contactless technology. Although the vaccine will eventually allow consumers to resume regular dining out experiences, 2021 is likely to see consumers remain wary of visiting restaurants to dine-in. As such, placing emphasis on sanitation, digital ordering, take-out, and social distancing will remain as crucial components of a business strategy for successful restaurants this year.
EXAMINING FOODSERVICE INDUSTRY FORECASTS FOR 2021 AND BEYOND
Though 2021 is not currently expected to see overall restaurant industry sales reach the same numbers as seen in 2019, the overall predictions for the industry beyond 2021 are promising. According to the National Restaurant Association, total restaurant industry sales are expected to rise to $1.2 trillion by 2030 and provide more than 17 million employment opportunities.
Digital sales are expected to be a leading factor in sale increases over the coming years. Ordering food digitally, for instance, accounted for to 20 percent of all orders in 2020, rising from just 5 percent in 2018. Moreover, restaurants that offered limited in-person service in favor of more digitally oriented business models are expected to continue growing exponentially, potentially dominating the industry in years to come.
Breakfast franchise and brunch-oriented restaurants have the potential to have a leg up on other more formal fine-dining or dinner oriented businesses, due to the nature of breakfast and brunch food items being easier to optimize for take-out and digital ordering – two major components of quick service restaurants.
This focus on quick service is important for breakfast franchise models and other restaurants, as the industry will likely see a continued shift towards digitization and non-dine-in business models. In fact, a recently published industry outlook reports that quick-service restaurants have recovered at a faster rate and are expected to recover over half of what was lost in 2020.
BEST RESTAURANT PRACTICES AND CHANGING CONSUMER DEMANDS
Although the pandemic is expected to come under control in 2021, many of the measures seen utilized throughout the pandemic are likely to stick around.
For instance, new staff training and more thorough sanitation practices rose in response to COVID-19 with 51 percent of staff being retrained on food safety and cleaning procedures. This heavy focus on stricter sanitation protocols is likely to be a major component that drives consumer trust and spending at specific restaurants.
Having a strong marketing strategy and clear messaging will also contribute greatly to breakfast franchise restaurant success. This is especially true when it comes to attracting a more local consumer base, especially considering travelling restrictions are likely to stay in place for a good part of 2021.
According to USA Today:
“Building on existing social media marketing programs, operators will get more personal and localized, perhaps using geo-tracking and even facial recognition technology to anticipate customer needs and wants. Frequent-diner databases and loyalty programs will become more common.”
Additionally, consumers are likely to continue favoring contactless service, outdoor dining, and curbside delivery – thus, embracing these practices will be key to attracting a loyal consumer base that results in both returning customers and a strong local reputation. Thanks to our existing partnerships with third-party delivery services, not to mention our takeout-friendly, “grab-and-go” business model, Toastique is well-positioned to provide contactless service options to our customers with minimal effort and expense for our Franchise Owners.
FINAL THOUGHTS
The restaurant industry, especially in regard to breakfast franchise and brunch-oriented restaurants like Toastique, is shifting the ways in which it does business. Digital ordering, quick service, and strict sanitation protocols are all major factors that stand to redefine the ways in which restaurants operate.
For entrepreneurs looking to enter into the breakfast franchise restaurant industry in 2021, innovation and adaptability will be key. While existing restaurants have to restructure their entire business models, new Franchise Owners especially will have the privilege of being able to implement these new measures from the start, allowing them to budget and plan accordingly.
Any new business venture is not without risk, and that includes opening a new restaurant. However, with a strong team and source of support, new restaurant owners have the opportunity to take advantage of the changing landscapes of the foodservice industry in 2021.
As a breakfast franchise that serves delicious, healthy, on-the-go meals and snacks, Toastique ticks all the boxes for future growth and success in the restaurant industry. Our take-out and delivery-friendly menu and scalable footprint gives Franchise Owners the ability to nimbly pivot their business model when necessary, while our all-natural, locally sourced ingredients and focus on total-body wellness make us a fan favorite any day of the week! Visit our breakfast franchise website to learn how you can make 2021 the year you bring Toastique to your community!